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3 Fixes for Your Engagement Measurement Mistakes

Are you making these three mistakes when measuring engagement? If you’re analyzing reach, time on page, and shares, you are. Here’s how to do it better.
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Get More Content Noticed, Stop the Bad Metadata

Only 30% to 40% of B2B content gets used. That’s the sad truth for many B2B marketers, according to SiriusDecisions. Want to get most of your quality content used? Craft a metadata strategy. Learn the what, why, and how of this elixir.
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So Your Content Failed. Now What?

Content duds. Everybody’s got ’em. In between those pieces that clearly hit the mark, you’ve published (more than) a few that didn’t. What are you to do with those? Follow these six steps.
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7 Tools to Optimize Your Old Content for New Conversions

An article gets a lot of clicks but few-to-no conversions (opt-ins, clicks-through to your product page, etc.). What’s a content marketer to do? Take these steps to improve the in-content calls to action.
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Stop Thinking About Personalized Content as an Extra

Personalization is not a detail or an add-on when it comes to your content. It should be an integral part of your content marketing strategy so you can build the sort of audience loyalty we all dream of.
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Why Google Keyword Rankings Still Matter for SEO

Do keyword rankings matter anymore? SEO changes over the years, but that hardly means it makes sense to overlook search engine rankings. Here are 10 things you need to know (or be reminded of).
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7 Triggers That Make People Want to Share Your Content

Did you add simple elements to your content to make it highly shareable? Known as “share triggers,” they’re easy to create – and they work. Even better, you don’t need a big following or email list.
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Will the Real ROI in Content Please Stand Up

Can you really measure the ROI of content marketing? Yes, if you realize that most of marketing isn’t actually an investment. Here’s what you should be thinking about before you answer the ROI question.
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How to Get Google Eyes for Your Content

Organic search is a competitive playing field. How can you get your content to stand out? It must attract Google’s attention. To do that, make sure you’re sending these seven signals.
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13 Great Tools to Put Your Website Load Time in the Fast Lane

Over half of people in a Google survey wouldn’t wait for a website that took more than three seconds to load on their mobile device. Would your site meet that test? These 13 tools can help you test and then optimize your site.
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Can’t Get That Click? 5 Simple Strategies for CTAs That Convert [Examples]

Your site sees a lot of traffic, but conversions are apathetic. Could your call to action be the blame? Look at these four before-and-after CTA examples to see what you could do better and improve your conversion rates.
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Get Rid of These 25 Phrases and Words From Your Content

Cutting filler words bloating your online writing sharpens your point. It’s how you ratchet up your words’ value for readers. Clearer content is easier to understand. Here’s a list of common culprits you should get rid of.