Think beyond traffic when evaluating your site’s content. Here are four metrics that you should consider adding to your content audits. Continue reading
Time for a Content Reboot? Here’s How To Tell [Rose-Colored Glasses]
A great content strategy should shape and change what you’ve said in the past – and what you’ll say in the future. Robert Rose explains how to reboot your strategy (with a little help from your fans). Continue reading
How To Create a Powerful Headline in 7 Simple Steps
Effective headlines are essential for the success of any article but creating them can be tricky. They must be powerful, concise, and work for your audience. This seven-point plan can help you do just that. Continue reading
Put These Call-to-Action Tips on Your Favorites List
Calls to action can provide a gateway to deeper content exploration and increased conversions. Follow these expert tips to create CTAs that compel your audience to respond. Continue reading
Take Binary Bias Out of Your Content Conversations
Transgender and nonbinary consumers often feel ignored in brand content conversations. Here are simple steps to make them feel more welcomed, along with examples from brands leading the way. Continue reading
5 Steps You Can Take Now To Make Future Content Updates Easier
If you dread content audits, take preventive measures now. A forward-thinking process will let you quickly find content to update – and may even make updates unnecessary altogether. Ann Gynn explains how. Continue reading
5 Reasons Why Your Landing Page Conversions Don’t Bump With Traffic Jumps
When a jump in traffic to your landing page doesn’t lead to an increase in conversions, it’s time to investigate. Here are five of the most common pitfalls. Continue reading
Fix Outdated Content To Boost Your SEO Results
Old, inaccurate, and irrelevant content can drag your site down in Google’s (and your audience’s) eyes. Invest the time to find those pieces, delete what doesn’t work, and update what could work again. You may just spin your content chaff into SEO gold. Continue reading
Organic Search Traffic: One of the Best Reasons for Content Marketing
SEO constantly changes. But what doesn’t change are the benefits of organic search to meet your content marketing’s organizational goals.
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7 Questions Every Writer Should Ask To Craft an Effective Lead
Are you the writing sin committed by too many content marketers? If your leads are boring, generic, or cumbersome, you’ll get some help with these seven questions (and answers.) Continue reading
