By Phill Brougham published September 26, 2022

Global Trends in Marketing Localization for 2023 [Sponsored]

Global marketers feel pressure to deliver quality multilingual content at speed and scale. New research from Unbabel uncovers six marketing localization trends that reveal how they’re meeting these challenges. Here’s a preview of the key findings. Continue reading

By Isaac Justesen published September 19, 2022

10 Steps To Optimize Images for SEO

Words get all the attention for SEO. But images are important, too. Consider these 10 tips to make your images shine in the eyes of search engines and users. Continue reading

By Ann Gynn published September 15, 2022

How To Avoid Going Down Google’s Instant Answer Search Trap

Don’t throw everything into a zero-click SEO strategy. And don’t give up on earning higher rankings in search engine results. Reflect on these 10 ideas to operate in the modern Google search environment. Continue reading

By Ann Gynn published August 29, 2022

Email Marketing: Why You Need an Unsubscribe Strategy

As email service providers make it easier for people to opt out of emails, evolve your unsubscribe strategy, so it works for both your brand and your audience. Continue reading

By Buddy Scalera published August 22, 2022

How To Ensure Optimal Visual Experiences Across Devices

Maximizing your content resources by adopting the COPE method – create once, publish everywhere – is a smart decision. Even smarter? COPE-M. It’s critical to ensure a great visual experience on every device. Continue reading

By Claire Brain published July 27, 2022

4 Metrics Not To Be Missed in Your Next Content Audit

Think beyond traffic when evaluating your site’s content. Here are four metrics that you should consider adding to your content audits. Continue reading

By Robert Rose published July 8, 2022

Time for a Content Reboot? Here’s How To Tell [Rose-Colored Glasses]

A great content strategy should shape and change what you’ve said in the past – and what you’ll say in the future. Robert Rose explains how to reboot your strategy (with a little help from your fans). Continue reading

By Ann Gynn published June 21, 2022

How To Create a Powerful Headline in 7 Simple Steps

Effective headlines are essential for the success of any article but creating them can be tricky. They must be powerful, concise, and work for your audience. This seven-point plan can help you do just that. Continue reading

By Jodi Harris published June 14, 2022

Put These Call-to-Action Tips on Your Favorites List

Calls to action can provide a gateway to deeper content exploration and increased conversions. Follow these expert tips to create CTAs that compel your audience to respond. Continue reading

By Jodi Harris published June 2, 2022

Take Binary Bias Out of Your Content Conversations

Transgender and nonbinary consumers often feel ignored in brand content conversations. Here are simple steps to make them feel more welcomed, along with examples from brands leading the way. Continue reading

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