By Claire Brain published July 27, 2022

4 Metrics Not To Be Missed in Your Next Content Audit

Think beyond traffic when evaluating your site’s content. Here are four metrics that you should consider adding to your content audits. Continue reading

By Robert Rose published July 8, 2022

Time for a Content Reboot? Here’s How To Tell [Rose-Colored Glasses]

A great content strategy should shape and change what you’ve said in the past – and what you’ll say in the future. Robert Rose explains how to reboot your strategy (with a little help from your fans). Continue reading

By Ann Gynn published June 21, 2022

How To Create a Powerful Headline in 7 Simple Steps

Effective headlines are essential for the success of any article but creating them can be tricky. They must be powerful, concise, and work for your audience. This seven-point plan can help you do just that. Continue reading

By Jodi Harris published June 14, 2022

Put These Call-to-Action Tips on Your Favorites List

Calls to action can provide a gateway to deeper content exploration and increased conversions. Follow these expert tips to create CTAs that compel your audience to respond. Continue reading

By Jodi Harris published June 2, 2022

Take Binary Bias Out of Your Content Conversations

Transgender and nonbinary consumers often feel ignored in brand content conversations. Here are simple steps to make them feel more welcomed, along with examples from brands leading the way. Continue reading

By Ann Gynn published June 1, 2022

5 Steps You Can Take Now To Make Future Content Updates Easier

If you dread content audits, take preventive measures now. A forward-thinking process will let you quickly find content to update – and may even make updates unnecessary altogether. Ann Gynn explains how. Continue reading

By Lakshmi Padmanaban published May 31, 2022

5 Reasons Why Your Landing Page Conversions Don’t Bump With Traffic Jumps

When a jump in traffic to your landing page doesn’t lead to an increase in conversions, it’s time to investigate. Here are five of the most common pitfalls. Continue reading

By Lee Li Feng published May 26, 2022

Fix Outdated Content To Boost Your SEO Results

Old, inaccurate, and irrelevant content can drag your site down in Google’s (and your audience’s) eyes. Invest the time to find those pieces, delete what doesn’t work, and update what could work again. You may just spin your content chaff into SEO gold. Continue reading

By Michael Brenner published April 26, 2022

Organic Search Traffic: One of the Best Reasons for Content Marketing

SEO constantly changes. But what doesn’t change are the benefits of organic search to meet your content marketing’s organizational goals.
Continue reading

By Ann Gynn published April 25, 2022

7 Questions Every Writer Should Ask To Craft an Effective Lead

Are you the writing sin committed by too many content marketers? If your leads are boring, generic, or cumbersome, you’ll get some help with these seven questions (and answers.) Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL