Trust Insights’ chief data scientist Chris Penn outlines the common analytics mistakes marketers make. Even better, he details how to make measurement plans more effective. Continue reading
PPC and Content Marketing: The Perfect Combo for Immediate ROI
At first glance, pay-per-click and content marketing can seem like contrasting ideologies. But PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. Continue reading
How To Get Content Marketing Measurement Wrong: Do It Like a PR Person
Public relations and content marketing do overlap, but they’re not the same. Yet too many content marketers use PR-centered metrics to prove the value of their content. Here are four steps to change that. Continue reading
How To Adapt Your Content To Get Found in the Conversational Search Era
Optimizing for search once was as simple as sprinkling in keywords to increase the odds of the content popping higher in the result pages. Today, conversational search makes it more complicated, but it’s nothing you can’t handle. Continue reading
Providing the Best Answer May No Longer Be the Best Strategy for SEO [Video Series]
How are you optimizing the content journey for all those search engines (yes, not just Google) and searchers? It’s no longer about providing the best answer. Read on (or watch) the newest Marketing Makers episode. Continue reading
10 Tips To Avoid Email Spam Filters and Reach Your Subscribers’ Inbox
Don’t let spam filters capture your great emails. Take steps to thwart them so your email pops up in the primary inbox. Continue reading
10 Best Practices to Write the Perfect Email Subject Line
Your email’s first impression may be it’s last impression if you don’t have a great subject line. Here’s how to motivate recipients to open your emails. Continue reading
4 SEO Factors to Consider Before Removing Outdated Website Content
If an older blog post still brings in traffic, do you really want to get rid of it? Here’s what to consider in deciding and how to make those older URLs still effective and helpful for visitors. Continue reading
How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys)
Stop wasting time on content that doesn’t bring engagement or conversions. Instead, study and optimize your traffic champions, potential champions, falling stars, and conversion winners. Try these tips from Andy Crestodina to find them. Continue reading
7 Principles for Creating Website Pop-ups Your Visitors Will Actually Appreciate
Website pop-ups often have the opposite effect of your intention. Instead of prompting visitors to act, they irritate and annoy. But you can deliver pop-ups that get you what you and your audience wants. Here’s how. Continue reading
