How do you measure content's impact? Learn to prove the value of your content campaigns with these metrics pointers.

Global marketers feel pressure to deliver quality multilingual content at speed and scale. New research from Unbabel uncovers six marketing localization trends that reveal how they’re meeting these challenges. Here’s a preview of the key findings.

Words get all the attention for SEO. But images are important, too. Consider these 10 tips to make your images shine in the eyes of search engines and users.

Don’t throw everything into a zero-click SEO strategy. And don’t give up on earning higher rankings in search engine results. Reflect on these 10 ideas to operate in the modern Google search environment.

As email service providers make it easier for people to opt out of emails, evolve your unsubscribe strategy, so it works for both your brand and your audience.

Maximizing your content resources by adopting the COPE method – create once, publish everywhere – is a smart decision. Even smarter? COPE-M. It’s critical to ensure a great visual experience on every device.

Think beyond traffic when evaluating your site’s content. Here are four metrics that you should consider adding to your content audits.

Meta descriptions may be written late in your content process, but they shouldn’t be an afterthought. These tiny workhorses must capture curiosity and convey value in less than 156 characters. Try these tips to get the most from yours.

Calls to action can provide a gateway to deeper content exploration and increased conversions. Follow these expert tips to create CTAs that compel your audience to respond.

Transgender and nonbinary consumers often feel ignored in brand content conversations. Here are simple steps to make them feel more welcomed, along with examples from brands leading the way.

If you dread content audits, take preventive measures now. A forward-thinking process will let you quickly find content to update – and may even make updates unnecessary altogether. Ann Gynn explains how.

When a jump in traffic to your landing page doesn’t lead to an increase in conversions, it’s time to investigate. Here are five of the most common pitfalls.