With organic brand reach in social media becoming a thing of the past with algorithm update, content marketers need to produce more compelling stories capable of creating a deeper impression. Think documentary filmmaking. Continue reading
4 Secrets of Great Storytellers
Daniel Pink says, “The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers …” Want to make your content marketing belong in the future? Follow four secrets of great storytellers. Continue reading
The Business Story Argument: A Working Framework to Pressure Test Your Story
Want an easy-to-follow test to see if your story is well-crafted, entertaining, engaging, and ultimately convincing? Learn Robert Rose’s new three-act pressure test (and how to create the framework if you don’t have one). Continue reading
Go Behind the Scenes of Coca-Cola’s Storytelling
The Coca-Cola Co. willingly shares its marketing strategies and approach. That “thought-ware” raises the bar for every brand and makes Coca-Cola strive for better and bolder. Learn from its senior integrated marketing content manager. Continue reading
Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling
Take chinchillas and marshmallows. Pick circuses and bacon. Or start from the beginning of the fun – and useful – word-play game from the former executive producer of The Colbert Report and now a corporate social media manager. Continue reading
Story Structure Guide for Content Marketers
Best-selling fiction authors know something that you ought to know too if you want to be heard. We talk a lot about storytelling in the content marketing industry. But how much do we really know about it? Let’s start with these lessons. Continue reading
Best-Selling Author Shares Thoughts on Storytelling, Inspiration, and Creative Process
Before he was the best-selling author of The Martian, Andy Weir was a computer programmer who wrote and posted short stories on his website. Now working on his second manuscript with Random House, Andy reflects on his creative journey. Continue reading
3 Museum Design Principles to Help Your Content Marketing
Working in multiple dimensions and with diverse teams, museum designers seek to create a full-body, memorable experience while telling a story. These three museum design principles can be translated into the content marketing realm. Continue reading
Brand Museums: How Companies Tell Their Stories
Companies like New Balance and AT&T are investing in museum-type installations to describe their history. Learn what drives these immersive experiences and what to consider if you’re embarking on a museum project. Continue reading