How to Use Documentary Filmmaking Techniques to Craft Memorable Content
June 8, 2018
Denise Roberts McKee
With organic brand reach in social media becoming a thing of the past with algorithm update, content marketers need to produce more compelling stories capable of creating a deeper impression. Think documentary filmmaking.
4 Secrets of Great Storytellers
June 1, 2018
Stephanie Stahl
Daniel Pink says, “The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers …” Want to make your content marketing belong in the future? Follow four secrets of great storytellers.
The Business Story Argument: A Working Framework to Pressure Test Your Story
February 23, 2018
Robert Rose
Want an easy-to-follow test to see if your story is well-crafted, entertaining, engaging, and ultimately convincing? Learn Robert Rose’s new three-act pressure test (and how to create the framework if you don’t have one).
Go Behind the Scenes of Coca-Cola’s Storytelling
February 9, 2018
Clare McDermott
The Coca-Cola Co. willingly shares its marketing strategies and approach. That “thought-ware” raises the bar for every brand and makes Coca-Cola strive for better and bolder. Learn from its senior integrated marketing content manager.
Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling
August 27, 2017
Marcia Riefer Johnston
Take chinchillas and marshmallows. Pick circuses and bacon. Or start from the beginning of the fun – and useful – word-play game from the former executive producer of The Colbert Report and now a corporate social media manager.
Story Structure Guide for Content Marketers
July 21, 2017
Pratik Dholakiya
Best-selling fiction authors know something that you ought to know too if you want to be heard. We talk a lot about storytelling in the content marketing industry. But how much do we really know about it? Let’s start with these lessons.
Best-Selling Author Shares Thoughts on Storytelling, Inspiration, and Creative Process
March 5, 2017
Clare McDermott
Before he was the best-selling author of The Martian, Andy Weir was a computer programmer who wrote and posted short stories on his website. Now working on his second manuscript with Random House, Andy reflects on his creative journey.
3 Museum Design Principles to Help Your Content Marketing
February 28, 2017
Noelle Chorney
Working in multiple dimensions and with diverse teams, museum designers seek to create a full-body, memorable experience while telling a story. These three museum design principles can be translated into the content marketing realm.
5 Most-Viewed Videos From CMI’s 2016 YouTube Channel (+ 6 Favorites)
December 23, 2016
Amanda Subler
To inspire your content marketing programs, we’re sharing some of our most popular and favorite videos on the Content Marketing Institute YouTube channel. Discover the top five videos of 2016 plus six more favorites.
Brand Museums: How Companies Tell Their Stories
September 30, 2016
Dawn Papandrea
Companies like New Balance and AT&T are investing in museum-type installations to describe their history. Learn what drives these immersive experiences and what to consider if you’re embarking on a museum project.
The History of Content Marketing [Updated Infographic]
July 1, 2016
Joe Pulizzi
Want insight into where the content marketing industry is headed? Take a look at where it's been with the updated History of Content Marketing infographic – new additions as we uncovered more of the past and news from the last few years.
Documentary Storytelling: 6 Examples From Brands That Nail It
May 30, 2016
Clare McDermott
In the race to publish more, we’ve lost sight of the art of great content creation and the returns from more ambitious projects. Discover how Church’s Chicken created an unexpected documentary that delivered big results.
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