The History of Content Marketing [Infographic] - Corporate Storytelling is Not New
February 22, 2012
Joe Pulizzi
Content marketing is hardly a new concept. Check out this infographic timeline and explore the rich history of brand storytelling, from 19th century magazines to today's multichannel experiences.
Hollywood’s Secret Storytelling Sauce: A Template for Marketing Videos
October 20, 2011
Thomas Clifford
It’s no secret that Hollywood is known for telling some of the world’s greatest stories.
Of course, it’s easy for Hollywood to tell great stories — it has a “secret storytelling sauce.” But Hollywood doesn’t have to be the only one with the formula for telling great stories.
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