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5 Most-Viewed Videos From CMI’s 2016 YouTube Channel (+ 6 Favorites)


Many of you are gearing up to make a big, bold splash with video in 2017. To provide some inspiration, we’re sharing some of the most popular and favorite Content Marketing Institute videos hosted on our YouTube channel.

We use the CMI channel to:

The top five videos on our YouTube Channel, based on 2016 views, are:

1. The Story of Content Documentary

Posted: September 9, 2015

Length: 43 minutes, 41 seconds

Why you should check it out: Sharing this documentary can be extremely helpful for getting buy-in from leadership or colleagues, or with a client. Many people have held screenings at their office. Given that it’s almost 45 minutes, you can break it into sections and host a series of lunch-and-learns. Or, if you are part of a professional organization like the American Marketing Association or Public Relations Society of America, you can make the screening an event. To make it even easier to host and learn, we have a screening kit to foster discussions around the topics presented in the film.

2. History of Content Marketing Infographic (2011)

Posted: January 6, 2014

Length: 2 minutes, 54 seconds

Why you should check this out: Many people look to it to get an idea of the history of content marketing and just how brands have been telling their stories for hundreds of years. This video was produced in 2011 for Content Marketing World. We recently released a new, updated  infographic you can find here with even more examples we’ve unearthed.

3. Kevin Spacey CMWorld Closing Keynote Speech

Posted: October 16, 2014

Length: 5 minutes, 20 seconds

Why you should check it out: Who doesn’t love to watch Kevin Spacey? In this engaging, and funny clip from his 2014 keynote speech at Content Marketing World, he breaks down his take on the important elements of storytelling. Oh, and you get to hear his nickname for our own founder, Joe Pulizzi.

4. The Content Marketing Spectrum

Posted: March 4, 2016

Length: 12 minutes, 24 seconds

Why you should check it out: With all kinds of content-focused marketing methods – content marketing, native advertising, branded content – it can be a challenge to know what’s what. CMI’s Chief Strategy Adviser Robert Rose put together this video to explain how to think about each content-focused marketing opportunity within your greater marketing. Want more details or prefer to read Robert’s advice? Read the related blog post.

5. How John Deere Uses Content Marketing to Educate Customers

Posted: March 22, 2016

Length: 2 minutes, 35 seconds

Why you should check it out: John Deere has been practicing content marketing since 1895 when it first published The Furrow magazine. This clip from The Story of Content documentary explains how John Deere prides itself on educating its customers and not just pitching to them.

While those are the most-viewed CMI videos of 2016, you may want to check out a few of my favorites.

How Jyske Bank Uses Web TV to Transform Business

Posted: Aug. 29, 2016

Length: 2 minutes, 35 seconds

Why you should check it out: I often cite Jyske Bank as my all-time favorite content marketing example. I come from a local TV news background, and when I stepped into the “newsroom” at Jyske Bank in Denmark, it was like I was stepping into my old TV station in Cleveland. It’s amazing what Jyske has been able to do with its financial internet-based TV station. It is basically the Fox Business News of Denmark. If other brands follow what Jyske Bank has been able to accomplish, they can find great success in content marketing. But they must be willing to go all in and to be as objective as they can in their storytelling. Watch the video and you’ll see what I mean.

Know Your Why – Comedian Michael Jr.’s Keynote Speech

Posted: October 7, 2016

Length: 5 minutes

Why you should check it out: If you’re looking for great inspiration, look no further than the keynote speech from comedian Michael Jr. at Content Marketing World 2016. It was one of the highest-rated keynote speeches in CMWorld history. While this clip only runs five minutes, you still get the gist of his powerful message to marketers looking to achieve greatness.

How to Rock Email Marketing ROI

Posted: July 5, 2016

Length: 7 minutes, 16 seconds

Why you should check it out: This was one of my favorite presentations from Content Marketing World 2015. Jessica Best delivers an engaging and informative session on email marketing. In this clip, Jessica delivers some great advice on improving inbox placement of your emails.

How to Produce Creative Content on a Deadline

Posted: November 10, 2016

Length: 5 minutes, 2 seconds

Why you should check it out: Think you don’t have enough time to produce content? Maybe you aren’t doing it correctly. Those content marketing teams seeing better results have figured out how to create higher-quality content more efficiently. From the B2C research roundtable at Content Marketing World 2016, our panel of B2C experts share real-world examples from their own companies, including Monster, Hyland’s, and Cleveland Clinic, on how to find time to create great content.

Content Marketing ROI: 4 Ways to Get Started

Posted: October 14, 2016

Length: 5 minutes, 16 seconds

Why you should check it out: Need help measuring your content marketing ROI? This time, the B2B research roundtable at CMWorld 2016 shares why and how you need to get started with measurement. With great insight from marketing leaders at HCSS and Autodesk, you get some great real-world inspiration about what works at their companies and why you can do it too.

Almost a wrap

I can’t conclude without sharing a high-energy presentation from Andrew Davis to motivate you to create a great 2017 for your content marketing program. In less than eight minutes, he’ll wake you up quicker than your morning coffee with Turn Regular Content Into Extraordinary Success. He offers an intervention on why you should stop your addiction to clicks and “likes.” Instead, he says, create momentum on social media that can help turn all your regular content into successful content. Now that’s a good way to kick off the year.

4 Secrets to Building Social Momentum

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Cover image by Joseph Kalinowski/Content Marketing Institute