A Fortune 500 company celebrated its anniversary through storytelling, celebration, and a commitment to the industry. The content marketing initiative found big success. Learn how from its CMO, a Content Marketer of the Year finalist. Continue reading
YouTube Star Combines Great Stories, Quirky Personality, and DIY Ethos
Slow to embrace video marketing? A theater geek turned YouTube star shows marketers how great storytelling, a quirky personality, and a DIY ethos can generate a huge number of views. And he has a strong message for brands breaking into videos. Continue reading
Successful Storytelling Is Quick, Not Fast
When pressured to ramp up your content marketing, don’t move faster, move more quickly. By better managing your digital assets, you can be agile, adapting to situations on the ground and engaging more fluidly with your audience. Continue reading
4 Steps to Creating Authentic Stories Your Customers Will Want to Read
Authentic stories help powerful brands make deep connections with customers. But what is a powerful story and how do you tell it? These four tips will help tell stories that make connections and get results. Continue reading
This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself
Joe and Robert cheer the FCC’s decision to ban paid prioritization on Internet connectivity. Plus, they talk John Cleese and how B2B marketers talk too much about themselves. Rants and raves include: Coca-Cola, Target, and Gawker. Continue reading
10 Ways to Get Into the Content Marketing 38%
Are you among the 62% of content marketers whose efforts aren’t effective? Want to join the 38% who say their efforts are worthwhile? Follow these 10 ways to help your content marketing do what it’s supposed to do – grow your brand. Continue reading
Should You Buy or Grow a Pineapple for Your Audience?
If you want a pineapple, you don’t go to your backyard and plant a seed. You go to the store. If your brand wants the benefits of its own print magazine, do you grow your own (like Airbnb did) or buy an established media outlet? Continue reading
This Week in Content Marketing: Is the Social Media Phase Over?
In This Old Marketing, Joe and Robert dissect WSJ trends and talk YouTube subscriber burn, Forbes magazine gift to AT&T, and what authenticity means. Rant and rave: Allstate mayhem and Marriott interview on content marketing strategy. Continue reading
19 CCO Articles in 2014 That Every Marketer Should Read
Over the last 12 months, CCO magazine doubled down on content marketing strategy for executives. Its editor shares her favorite articles as well as a few behind-the-scenes publishing debates, and why she had to watch Netflix for work.
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This Week in Content Marketing: Here’s What Verizon Should Have Done with SugarString
In This Old Marketing, Joe and Robert talk about the difference between a media company and a technology company, Google’s problems and more. They give kudos to George Clooney and excellent storytelling from John Lewis and Coca-Cola. Continue reading
