Want insight into where the content marketing industry is headed? Take a look at where it’s been with the updated History of Content Marketing infographic – new additions as we uncovered more of the past and news from the last few years. Continue reading
Documentary Storytelling: 6 Examples From Brands That Nail It
In the race to publish more, we’ve lost sight of the art of great content creation and the returns from more ambitious projects. Discover how Church’s Chicken created an unexpected documentary that delivered big results. Continue reading
10 Tips to Pack More Personality into Your Content
Consider these 10 easy-to-implement tips to help you write engaging content. See what Stephen King, Oxford Royale Academy, Contagious author Jonah Berger, and others do that could help you pack more personality into your content.
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Foul-Mouthed Screenwriting Coach Offers Lesson for Brands
Audiences can’t actually see big ideas like “ambition,” “authenticity,” and “honor.” In movies, screenwriters create a frame to visualize those concepts. For brands, it’s a content marketer who can lead the charge to frame the company. Continue reading
3 Ways to Use Transparency in Content to Cut Through the Noise
As Robert Rose says, content can be the biggest differentiator for your product or service. How do you differentiate your content? Be transparent – tell authentic stories that your audience wants to read. Start with these three ways. Continue reading
This Week in Content Marketing: Does Dollar Shave Club’s Content Launch Have Transparency Issues?
Joe and Robert talk about YouTube’s leg up on streaming music and someone who wants to kill the “native advertising” term. Plus, they discuss Dollar Shave Club’s content marketing program’s transparency, and go into rants and raves. Continue reading
Brand Backstory: Where Your Content Marketing Strategy Is Born
Brand backstory is the “why” the company is what it is today. Every company has a captivating backstory, but many aren’t making full use of it, and their brand’s content building blocks are missing a key piece. Here’s how to find it. Continue reading
Why a Washington Post Editor Left to Work With Starbucks
Starbucks partnered with an editor from The Washington Post who left the newspaper to head up a new media venture. The collaboration between a seasoned journalist and a mega-brand points to an exciting time for long-form storytelling.
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Two Words Sum Up Content Marketing World
Before Nick Offerman and I snacked on bacon at Content Marketing World, I issued a challenge to attendees: Are you just going to go back and make some content, or are you going to make a difference? It all starts with two words.
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How a Bank Transformed Its Business by Creating Its Own Web TV Station
How did a bank turn itself into a successful media company? Here’s the story of Jyske Bank, which built a high-tech production facility, hired a newsroom team, and programs its own web TV channel – with storytelling at its heart. Continue reading
