You don’t have time to A/B test every element of your email campaigns. But don’t give up on perfecting your emails. Here are eight tested tricks to bolster the conversions and overall performance of your email campaigns. Continue reading
Search Results for: copywriting
5 Big Obstacles Encountered by B2B Content Marketers
Published: 2020-07-02Every corner of B2B is drowning in identikit, low-value content. Why? Complicated subject matter, stuffy audiences, and restrictive brand compliance? No, they don’t even make the list. Continue reading
8 Things to Know Before You Start a Research Project
Published: 2020-06-24Sarah Mitchell had analyzed other people’s research. But when she took on the challenge of original research for her company, she discovered it was a lot harder than she anticipated. Now, she shares eight lessons she learned. Continue reading
What’s Killing the Case Study: A Whodunit Mystery
Published: 2020-01-17Case studies commonly get shrouded in uniformity and self-promotion. But by piecing together clues from your audience and getting your customer stories straight, this oft-misunderstood format can serve as a showcase of customer success. Continue reading
Curate the Ultimate Content Marketing Library With These 51 Book Picks
Published: 2020-01-13You can’t judge a book by its cover. You can judge it based on recommendations of your peers. Browse these 51 picks for improving your content marketing skills, expanding your marketing prowess, and knowing the psychology of it all. Continue reading
Your Prescription for Healthier Perceptions and Content Impact [The Weekly Wrap]
Published: 2020-01-10This week Robert Rose attempts to get perspective on perception, from the view that advertising is dead to executives who think they know what audiences want. And he points to a firsthand account of a health care content experience. Continue reading
Fix, Marry, Kill: What Would You Do in These 3 Marketing Scenarios?
Published: 2019-12-24Let’s look at three mistakes in this year’s CCO Unsolicited Advice column. Do any fall into your fix or kill categories? Or are they already a “marry”? Decide which counsel is most helpful to your marketing. Continue reading
Back to the Future? 90 Content Marketing Predictions for 2020
Published: 2019-12-10How do you evolve your programs for success in 2020? What changes are rushing in (and out)? Here’s what 90 Content Marketing World and ContentTECH speakers, award winners, and other industry thinkers had to say. Continue reading
Content Marketing Lessons From 8 of the Most Popular TED Talks
Published: 2019-12-09With 2 billion views on YouTube and countless more in real life, TED Talks inspire through technology, entertainment, and design. What do they have to do with content marketing? Follow these eight lessons from some of the best talks. Continue reading
