You don’t have time to A/B test every element of your email campaigns. But don’t give up on perfecting your emails. Here are eight tested tricks to bolster the conversions and overall performance of your email campaigns. Continue reading
Search Results for: copywriting
100+ Content Marketing Trends and Predictions for Success in 2022
Published: 2021-12-09We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you’re up on the latest (and where to focus if you’re not). Continue reading
Why You Should Doubt Headline Best Practices Advice (Except This)
Published: 2021-10-18Headline advice articles promise a magic formula for crafting titles that compel people to click through and read your content. But what happens when one set of “best” practices conflicts with another – and with what your data tells you? Here’s how to sort it out. Continue reading
Solve 3 Puzzles in 1 Content Strategy [Video Series]
Published: 2021-09-15To get your content strategy right, you have to define both “strategy” and “content.” Here are some things to consider as you do in the latest episode of Marketing Makers from Robert Rose. Continue reading
Outsourcing Content Creators: The Complete How-To Guide
Published: 2021-08-24Without a smart plan for hiring and working with freelancers, you might find they jump ship at the first sign of a higher rate or longer contract. Here’s some advice to help you identify, vet, and onboard the right outsourced team. Continue reading
7+ Content Marketing Writing Tips You Didn’t Learn in School
Published: 2021-08-02You don’t have to follow all those school-taught English lessons in your writing. But you do have to make sure your content is good. Here’s some thoughts to help you write for reader and brand success. Continue reading
30+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic
Published: 2021-06-07Even if you consider link building a tedious, painful, test of patience, you still need to do it. It’s necessary to compete in search engines and extend the content marketing reach of your brand. Continue reading
15 Engaging Ways to End Your Next Blog Post
Published: 2021-04-29Introductions get all the attention. Yet conclusions and endings matter even more. Readers who get to the end of the story are the ones most interested in the topic (and likely what your business offers). Here’s how to reach a satisfying conclusion. Continue reading
How to Make a Better Content Marketing Case With ROI
Published: 2021-03-04Calculating ROI for your brand’s content marketing is a frequently asked question. Here are some ways you can answer it and make a stronger business case for content marketing. Continue reading
67 Book Picks for the Ultimate Content Marketing Library
Published: 2020-11-30You can’t judge a book by its cover. You can judge it based on peer recommendations. Here are 67 picks for a great bookcase to improve your content marketing, expand your marketing prowess, and gain inspiration. Continue reading
