Search Results for: copywriting

8 Copywriting Techniques to Boost Email Conversions

Published: 2018-06-04

You don’t have time to A/B test every element of your email campaigns. But don’t give up on perfecting your emails. Here are eight tested tricks to bolster the conversions and overall performance of your email campaigns. Continue reading

25+ New, Newly Updated, and Timeless Books Content Marketers Love

Published: 2022-11-28

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community. Continue reading

4 Ways To Win With Video – the ‘It’ Content Format for 2023 [Research and Examples]

Published: 2022-11-01

Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples. Continue reading

Hello DALL-E 2, Goodbye Content Careers?

Published: 2022-09-30

Artificial intelligence in content creation is having a moment. First, access to text-to-image generator DALL-E 2 opened to new users this week. Now anyone who signs up can start creating … Continue reading

7 Neuro Writing Tactics to Get Inside the Minds of Your Audience

Published: 2022-09-06

Engaging and persuasive language is a powerful tool for content marketers. By bringing some science into the art of writing, you can better influence your audience and get them to take your preferred actions. Continue reading

40+ Mistakes Derailing Your Content Team (and How To Fix Them)

Published: 2022-08-04

Managing content teams isn’t easy. But the exhilaration and productivity that come from successful collaboration make it worthwhile. Steer around these common team pitfalls with help from Content Marketing World speakers. Continue reading

How To Write an Exceptional White Paper for Your B2B Brand [Examples]

Published: 2022-08-02

Every step of a white paper should help your reader along with your company goals. Too many marketers skip important steps or don’t do them effectively. Here’s how to make sure your next white paper isn’t one that fails. Continue reading

How AI Will Power the Future of Successful Content Marketing [Sponsored]

Published: 2022-04-28

Content marketing is on the verge of a tech-enhanced revolution. Learn how businesses can pair the benefits of human creativity with AI efficiency to create better content with less time and effort. Continue reading

40+ Blogs, Podcasts, and Video Series Content Marketers Love

Published: 2022-03-24

Try one of these blogs, newsletters, podcasts, or video series (recommended by your peers) the next time you need content marketing inspiration, education, or case studies. Continue reading

37 Content Writing Examples and How-To Tips for Website Articles

Published: 2022-02-28

Whether you craft words for B2B or B2C audiences, the challenges can be many. This diverse set of tips, tools, and resources are designed to help from creation to revision to publication and everything in between. Continue reading