Search Results for: copywriting

Analyze 6 Elements to Land Better Conversion Rates

Published: 2019-11-07

If you think you know what combination of copy, layout, and design on landing pages will convert better, think again. Thousands of users may prove you wrong. That’s why you need to do this testing. Continue reading

Which of These 3 Content Pillar Types Should You Build?

Published: 2019-10-30

Pillar pages can help you create a user experience that works for visitors AND search engines. Learn three of the most common types and see them in real-life examples. Then get to building.

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Why You Need to Get a Life(cycle) Email Marketing Program

Published: 2019-10-28

The best email marketers are switching to lifecycle campaigns. Tailored to the recipient’s stage in the customer journey, these emails result in higher conversions than other trigger emails. Continue reading

The Weekly Wrap: The 1 Thing That Goes Bump in a Marketer’s Night (and Day)

Published: 2019-10-25

This week Robert Rose reflects on marketing bumps in the night. He mulls Verizon’s startling move, talks differentiation with a creative agency leader, and points to an article that might just have you and your agency singing Kumbaya. Continue reading

Fill All the Seats at Your Webinar With These 6 Steps

Published: 2019-10-17

You can’t see the eyes of your webinar attendees, but that doesn’t mean you don’t want as many eyeballs as possible on your presentation. Learn how to attract a bigger audience in this easy, six-step guide.

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5 Techniques to Build a Better Content Platform

Published: 2019-10-08

Does your brand’s site offer the equivalent of a dilapidated hotel in a beautiful vacation destination? Are some parts just OK (or worse), while other parts are brilliant? Here’s the remedy you need. Continue reading

Successful Content Is Ridiculously Easy to Use

Published: 2019-08-26

Content marketers talk a lot about “good” content. We poke every which way to figure out what makes it perform. And yes, keywords, CTA, etc. are important. But it all comes down to making our content as easy to use as possible.

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Want More Opens and Fewer Unsubscribes? Fix These 35 Email Mistakes

Published: 2019-08-13

Consumers open an average of 3.5 brand emails a week. To be among those, you better get to work on perfecting this popular format and distribution vehicle. And you can start by reading (and fixing) these 35 mistakes.

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How to Get More Value From Your Email Marketing Tech

Published: 2019-08-07

To bring clarity to the complex email marketing tech space, an industry insider talks trends, biggest challenges, and the power of this channel’s growth. It’s the first conversation in the monthly #ContentTECH series.

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13 Easy Tips to Give Your Content More Personality

Published: 2019-08-05

Creating content that attracts an audience – and keeps them reading and connected to your brand’s content – can be a challenge. To make your next pieces shinier, here are 13 easy tips to pack more personality into your content.

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