It’s never too late to implement sound content tracking, measurement, and evaluation practices to prove the value of your content marketing program. The road to better content marketing measurement starts here.
If consumers are skeptical toward brands talking about themselves, fire up the social media machine and get more trusted and relatable influencers talking about you. But wait, what about those transparency and disclosure rules?
Is your content marketing mobile-friendly? Before you answer, look at these five salient mobile marketing drivers. Smartphone ownership rises U.S. Smartphone ownership is expected to reach a tipping point in the U.S., according to Nielsen. Mobile changes content consumption Since the average U.S. adult spends over 10 hours a…
If you’re publishing content these days, you’re, um, a publisher. And publishers use professional proofreaders to review and correct copy. So as a publisher, you could benefit from having a professional proofreader. For instance, you may need help editing for logic, structure or flow. Or your copy may need simple…
There’s something for every content marketer and entrepreneur on your list in this year’s holiday gift book suggestions for content marketers. It’s our largest gift guide with 24 recently published books and eight old favorites.
Some people hate them, but I'm a sucker for prediction articles. The switch over to the next calendar year always provides the perfect scenario to decide what the fate of marketing will be. We reached out to the Junta42 community, as well as the Junta42 Top 42 bloggers, to get…
Over a decade of creating content has led Neil Patel to make some mistakes. Now, he shares 10 of them so you don’t have to make them. Imagine how much better your content can be if you “fix” your content in the beginning.
Email is 40 times more powerful at acquiring new customers than Facebook and Twitter combined. It also triggers more spending per order. Here are 11 proven strategies to build or grow your email list. You can’t just stop with one.
B2B marketing is overwhelmingly in need of systemic overhaul. One blog post isn’t going to fix that. But here are three ways in which B2B companies can start to develop interesting and provocative voices that resonate with audiences.
Does your audience eagerly anticipate your content? Learn how to create the most consumable content with these helpful lessons on powerful and effective text with seven real-life examples, 10 tips, and many more tools.
All content marketers should have a trick or two they can use to address their toughest business challenges. Whether you need to produce more content, create more engaging or effective content, optimize your workflow or otherwise streamline your efforts, these ideas from the content marketing toolkits of industry experts are sure to do the trick.
Many B2B organizations are outsourcing content creation to stay in step with consumers' voracious appetites for relevant news, information, and advice. CMI asked a group of blog contributors, Online Training instructors, and Content Marketing World speakers for tips on vetting writers. Find out how to find the right writer for your content creation needs.