Search Results for: copywriting

Fix, Marry, Kill: What Would You Do in These 3 Marketing Scenarios?

Published: 2019-12-24

Let’s look at three mistakes in this year’s CCO Unsolicited Advice column. Do any fall into your fix or kill categories? Or are they already a “marry”? Decide which counsel is most helpful to your marketing. Continue reading

Back to the Future? 90 Content Marketing Predictions for 2020

Published: 2019-12-10

How do you evolve your programs for success in 2020? What changes are rushing in (and out)? Here’s what 90 Content Marketing World and ContentTECH speakers, award winners, and other industry thinkers had to say. Continue reading

Content Marketing Lessons From 8 of the Most Popular TED Talks

Published: 2019-12-09

With 2 billion views on YouTube and countless more in real life, TED Talks inspire through technology, entertainment, and design. What do they have to do with content marketing? Follow these eight lessons from some of the best talks. Continue reading

How to Use Facebook Ads to Promote Your Content

Published: 2019-11-18

Sure, publishing a post to your Facebook page might get some views. But you didn’t create the content for only a few people. Maximize your reach with Facebook ads. Here’s a step-by-step process to do it the smart way. Continue reading

Analyze 6 Elements to Land Better Conversion Rates

Published: 2019-11-07

If you think you know what combination of copy, layout, and design on landing pages will convert better, think again. Thousands of users may prove you wrong. That’s why you need to do this testing. Continue reading

Which of These 3 Content Pillar Types Should You Build?

Published: 2019-10-30

Pillar pages can help you create a user experience that works for visitors AND search engines. Learn three of the most common types and see them in real-life examples. Then get to building.

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Why You Need to Get a Life(cycle) Email Marketing Program

Published: 2019-10-28

The best email marketers are switching to lifecycle campaigns. Tailored to the recipient’s stage in the customer journey, these emails result in higher conversions than other trigger emails. Continue reading

The Weekly Wrap: The 1 Thing That Goes Bump in a Marketer’s Night (and Day)

Published: 2019-10-25

This week Robert Rose reflects on marketing bumps in the night. He mulls Verizon’s startling move, talks differentiation with a creative agency leader, and points to an article that might just have you and your agency singing Kumbaya. Continue reading

Fill All the Seats at Your Webinar With These 6 Steps

Published: 2019-10-17

You can’t see the eyes of your webinar attendees, but that doesn’t mean you don’t want as many eyeballs as possible on your presentation. Learn how to attract a bigger audience in this easy, six-step guide.

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5 Techniques to Build a Better Content Platform

Published: 2019-10-08

Does your brand’s site offer the equivalent of a dilapidated hotel in a beautiful vacation destination? Are some parts just OK (or worse), while other parts are brilliant? Here’s the remedy you need. Continue reading

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