Search Results for: copywriting

Buyer’s Guide to the Best Content Marketing Books of 2018

Published: 2018-12-21

Looking for a gift for someone in content marketing (or maybe yourself)? Check out some of the best options published in 2018 to freshen or reinvent your approach to content marketing, personal brand, or niche areas. Continue reading

Cook Up Email Marketing Automation With These 6 Recipes

Published: 2018-11-27

Research shows automated emails drive 60% higher open rates and 200% CTRs than standard batch emails. Want to get started or grow your automated marketing email program? Consider one of these six options, from beginner to advanced. Continue reading

19 Favorite Tools for Content Promotion in 2018

Published: 2018-09-17

To ensure your content gets in front of as many people as possible, you have to promote it. That is much easier if you have the right tools at your disposal. Here are 19 to help with content promotion. Continue reading

How to Be an Agent of Change: Examples From Top Content Marketing Award Winners

Published: 2018-09-06

When it comes to embracing change and moving forward in a more positive direction, we can all learn a few lessons from these winners and finalists from this year’s Content Marketing Awards. Continue reading

How to Measure Your Content Marketing Effectiveness

Published: 2018-09-03

Measuring your content marketing effectiveness can be as simple or as complicated as you make it. Here’s an easy plan for finding and analyzing metrics you can act on right away. Continue reading

How to Use Your Analytics for Smarter Content Decisions

Published: 2018-08-21

A digital world is an overwhelming blessing for marketers. You can follow almost every interaction your clients and prospects have. But how do you use all those analytics to make smarter content choices? Here are 17 options. Continue reading

Get Your Readers to Stay Longer With These 4 Formats

Published: 2018-08-20

You need to work hard to keep people on your pages. Which content formats are inherently readable and absorbing? Which ones make your readers subconsciously scroll down the page? Here are four to take for a spin. Continue reading

Symantec Wins at Content by Responding to Its Audience

Published: 2018-07-27

Symantec’s director of content marketing built an operation around a key insight from customers. Learn how this Content Marketer of the Year finalist hit on a content formula that’s doubled site visitors and attracted budget. Continue reading

Your Must-Have Checklist for Successful Blog Promotion (Infographic)

Published: 2018-07-13

You’re not done when you click to publish a blog post. It’s promotion time. To make the process more effective (and repeatable), follow the actions outlined in this handy promotion checklist (use the text version or infographic). Continue reading

6 Great Email Lessons From the GDPR Deluge of 2018

Published: 2018-06-28

No, this isn’t another article on GDPR compliance. It’s about the six do’s and don’ts learned (or relearned) from the GDPR-compliance inbox stuffing. Continue reading

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