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Search Results for: copywriting
How to Make the Content Marketing Case With ROI
Published: 2019-07-02How do you gain executive (and budget) support for content marketing? And how can do you answer the inevitable ROI question before you even really get going? Here’s some insight and help on how to do it.
10 Tips From Best-Selling Authors That Will Polish Your Content
Published: 2019-06-17What can you learn from those best-selling fiction authors to make your content marketing shine? A lot. They know how to keep readers turning the page. Here are 10 tips from Stephen King, F. Scott Fitzgerald, George Orwell, and more. Continue reading
Forget Inspiration: Try These 6 Strategies to Fill Your Editorial Calendar
Published: 2019-06-07Your editorial calendar has holes, and ideas seem just out of reach. You have two choices: Wait for inspiration or develop a system to find stellar ideas. This post is for those who choose not to hold out for a flash of creative lightning. Continue reading
Stop Thinking About Personalized Content as an Extra
Published: 2019-06-03Personalization is not a detail or an add-on when it comes to your content. It should be an integral part of your content marketing strategy so you can build the sort of audience loyalty we all dream of. Continue reading
42 Popular Blogs Motivating Marketers
Published: 2019-05-30If you’re like your fellow marketers, your favorite blogs offer succinct, clear, valuable, useful, and actionable articles. Read on to see if your picks are on this list and to find new sources for inspiration and education. Continue reading
Buyer Personas: One Method Doesn’t Fit All
Published: 2019-05-20One size does NOT fit all when it comes to developing your personas. After negative response to his post about a three-question method, Aaron Agius is back to offer a more expansive take on personas. Continue reading
Your Get-it-Done Guide to Content Creation Outsourcing
Published: 2019-05-15Outsourcing content creation is a great option for marketers who don’t have enough time, experience, or in-house talent to execute all their ideas. Use these tips to find, vet, and onboard the best writing partners for your content. Continue reading
Get Rid of These 25 Phrases and Words From Your Content
Published: 2019-04-25Cutting filler words bloating your online writing sharpens your point. It’s how you ratchet up your words’ value for readers. Clearer content is easier to understand. Here’s a list of common culprits you should get rid of. Continue reading
24 Big Mistakes You Should Avoid in Content Marketing
Published: 2019-04-08Sure, we can learn from our mistakes. But we also can learn from others’ mistakes and avoid making them. To help you, we enlisted the help of some smart and wise people who share mistakes they’ve seen and how to fix them. Continue reading
