Search Results for: copywriting

5 Big Obstacles Encountered by B2B Content Marketers

Published: 2020-07-02

Every corner of B2B is drowning in identikit, low-value content. Why? Complicated subject matter, stuffy audiences, and restrictive brand compliance? No, they don’t even make the list. Continue reading

8 Things to Know Before You Start a Research Project

Published: 2020-06-24

Sarah Mitchell had analyzed other people’s research. But when she took on the challenge of original research for her company, she discovered it was a lot harder than she anticipated. Now, she shares eight lessons she learned. Continue reading

Curate the Ultimate Content Marketing Library With These 51 Book Picks

Published: 2020-01-13

You can’t judge a book by its cover. You can judge it based on recommendations of your peers. Browse these 51 picks for improving your content marketing skills, expanding your marketing prowess, and knowing the psychology of it all. Continue reading

Your Prescription for Healthier Perceptions and Content Impact [The Weekly Wrap]

Published: 2020-01-10

This week Robert Rose attempts to get perspective on perception, from the view that advertising is dead to executives who think they know what audiences want. And he points to a firsthand account of a health care content experience. Continue reading

Fix, Marry, Kill: What Would You Do in These 3 Marketing Scenarios?

Published: 2019-12-24

Let’s look at three mistakes in this year’s CCO Unsolicited Advice column. Do any fall into your fix or kill categories? Or are they already a “marry”? Decide which counsel is most helpful to your marketing. Continue reading

Back to the Future? 90 Content Marketing Predictions for 2020

Published: 2019-12-10

How do you evolve your programs for success in 2020? What changes are rushing in (and out)? Here’s what 90 Content Marketing World and ContentTECH speakers, award winners, and other industry thinkers had to say. Continue reading

Content Marketing Lessons From 8 of the Most Popular TED Talks

Published: 2019-12-09

With 2 billion views on YouTube and countless more in real life, TED Talks inspire through technology, entertainment, and design. What do they have to do with content marketing? Follow these eight lessons from some of the best talks. Continue reading

How to Use Facebook Ads to Promote Your Content

Published: 2019-11-18

Sure, publishing a post to your Facebook page might get some views. But you didn’t create the content for only a few people. Maximize your reach with Facebook ads. Here’s a step-by-step process to do it the smart way. Continue reading

Analyze 6 Elements to Land Better Conversion Rates

Published: 2019-11-07

If you think you know what combination of copy, layout, and design on landing pages will convert better, think again. Thousands of users may prove you wrong. That’s why you need to do this testing. Continue reading

Which of These 3 Content Pillar Types Should You Build?

Published: 2019-10-30

Pillar pages can help you create a user experience that works for visitors AND search engines. Learn three of the most common types and see them in real-life examples. Then get to building.

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