CMO Sarah Cunningham likes to drink Earl Grey in the morning. And thus, a useless buyer persona filled with frivolous detail begins. If you want useful buyer personas, make sure they include this one essential component. Continue reading
Search Results for: buyer persona
Are Buyer Personas Just Nicer Words for Stereotypes?
Published: 2018-04-10Are personas the same as stereotypes? Whether it’s soccer moms, NASCAR dads, or lazy millennials, marketers draw conclusions. Now, 10 marketers share how they view personas and stereotypes in their audience development. Continue reading
Hacking Your Buyer Personas: The Only 3 Questions You Need to Ask
Published: 2017-07-10If you have the time for extensive buyer personas, that’s great. But what if there’s a quicker way? You won’t get the same meticulous data, but you will have a solid foundation – and the time – to create relevant content. Continue reading
Are Your Buyer Personas Ready to Take on the World?
Published: 2017-04-27Customers’ concerns vary across regions and cultures. Yet, many companies don’t consider regionalization in their buyer personas and miss valuable business opportunities. Learn from three companies that recognized their persona mistakes. Continue reading
5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas
Published: 2017-04-11The customer support team knows why people contact your company. Do you? Reach out to your customer support team members to better understand your audience so you can improve your buyer personas and deliver more relevant content. Continue reading
The 3 Biggest Mistakes Marketers Make With Buyer Personas
Published: 2016-08-04For far too many companies, buyer personas have become an attractive, air-filled object of desire that have little effect on the quality of marketing efforts. Fix these three most common mistakes. Continue reading
How to Build Buyer Personas That Build Sales
Published: 2016-05-19Instead of creating personas from our imaginations, what if we researched everything we could about the flesh-and-blood people we want to sell to? We could then use personas to reveal those people to the teams communicating with them. Continue reading
Buyer Personas You Want to Use: The 9 Essential Parts
Published: 2016-05-12Develop robust buyer personas from these nine essential parts. You’ll end up with personas that you and your team want to use – personas that help you make good decisions about the content you create and manage for prospective buyers. Continue reading
B2B Buyer Personas: Don’t Keep Them In the Closet
Published: 2014-01-02Many marketers have buyer personas that they’re not using — mainly because they’re simply unusable in a B2B complex sale situation. Find out more about creating useful B2B buyer personas. Continue reading
Build a Better Buyer Persona: 5 Creative Data Sourcing Ideas
Published: 2013-09-17What people don’t often tell you about buyer persona development is that collecting the data to create them is a lot of hard work. Many marketers use surveys and interviews to learn about their target audiences, but there are other options. Try out these 5 creative sourcing ideas to build better buyer personas. Continue reading
