Search Results for: buyer persona

Build a Better Buyer Persona: 5 Creative Data Sourcing Ideas

Published: 2013-09-17

What people don’t often tell you about buyer persona development is that collecting the data to create them is a lot of hard work. Many marketers use surveys and interviews to learn about their target audiences, but there are other options. Try out these 5 creative sourcing ideas to build better buyer personas. Continue reading

Create Precise Buyer Personas With SEO Data: A 10-Step Guide

Published: 2013-07-31

If your content fails to resonate with a target audience, your buyer personas might be to blame. Content often fails because it’s built on a weak foundation of faulty personas that were based on a hunch or guesswork. Precision is the key to your content’s success. Use this 10-step guide to create precise buyer personas using SEO data. Continue reading

3 Tips for Keeping Your Buyer Personas Fresh and Alive

Published: 2013-04-18

Whether your content marketing targets B2B or B2C audiences, don’t rely on old assumptions. Your audience, like your strategy, could be undergoing continual shifts, evolutions, and transformations. Use these 3 tips to keep your buyer personas fresh and alive. Continue reading

Buyer Persona Templates: 4 Avoidable Mistakes

Published: 2012-08-23

Done correctly, buyer personas are an incredibly useful tool. But here are four mistakes to avoid when developing and using buyer personas as the basis for your content marketing strategies. Continue reading

4 Questions Answered about Buyer Personas

Published: 2011-04-13

Are you developing buyer personas for your B2B content marketing efforts? A number of CMI contributors have tackled the topic of personas because it’s one of the most important things … Continue reading

Forget the Buyer Persona…What’s Your Brand Persona?

Published: 2010-01-26

I had an excellent podcast interview with Kim Albee from Genoo yesterday (it will be up in a week or so) where we talked in detail about content marketing and … Continue reading

Content Ops – It’s Time To Get Personal with B2B Buyers

Published: 2011-10-10

A column about dynamic design and content optimization.  According to our research at IDG Connect, B2B buyers complain the relevance of marketing content—defined by how well it supports their purchase … Continue reading

3 Reasons To Make Personalization More Personal [Rose-Colored Glasses]

Published: 2022-05-13

Personalized content remains an elusive goal for many marketing teams. But is that even the right goal? Robert Rose argues that you’ll get better results from getting personal before you personalize. Continue reading

The Empowered Business Buyer Is a Myth [New Demand Generation Research]

Published: 2022-05-12

Based on CMI’s 2022 Content Marketing for Demand Generation survey, a newly released report illustrates a return to some demand generation priorities of the past and recognizes (and challenges) the myth of the empowered buyer. Continue reading

Take Content Beyond the Buyer’s Journey by Playing Nice [11 Expert Tips]

Published: 2022-02-24

Visitors, prospects, buyers, and customers all need content. And content marketers are often asked to manage it all. If you’re one of them, you’re going to need allies. Here’s how to make friends and influence sales, customer service, and get other teams to join you. Continue reading