Skip to content
Advertise
Contact Us
Subscribe
Advertise
Contact Us
Subscribe
Search
Stories
All
See all our content and marketing insights, tips, and advice (updated every weekday)
For Content Leaders
Browse Chief Content Officer, for and about content and marketing leaders
Rose-Colored Glasses
Weekly insight and inspiration from CMI Strategy Advisor Robert Rose
CMI Weekly
Our take on what's new and what matters in content and marketing
From Our Sponsor
No Ads Found
Resources
E-Books and Templates
Downloadable guidance on content marketing basics and deep dives
Your Career
Browse career advice, research, and curated job listings
Mentorship Program
Apply to be matched with a mentor from the CMI community
Featured Marketing Resources
Explore trends, gain perspectives, access reports, guides, and more from top solution providers.
How-To Guides
Build your framework, then scale it with these resource collections
Get Started in Content Marketing
Develop a Strategy
Define the Message
Plan
Choose Channels
Create Content
Manage Content Operations
Measure the Impact
Community
Get to know fellow content and marketing pros
Live With CMI
#CMWorld Slack Group
CMI LinkedIn Group
Topics
AI in Content Marketing
Analytics and Data
Audience Building
Content Creation
Content Distribution
Content Operations
Content Optimization
Demand Generation
News and Trends
SEO
Social Media
Strategy
Video and Visual Content
Product Marketing
Content Management
From Our Sponsor
No Ads Found
Research Insights
All Research
Browse a list of every CMI research report (including archive of past years' reports)
Research by Topic
Go directly to the latest report on each of these subjects
B2B Content Marketing
B2C Content Marketing
Content Marketing Career & Salary Outlook
Demand Generation & Content Marketing
Enterprise Content Marketing
Manufacturing Content Marketing
Tech Content Marketing
Video and Visual Content Marketing
Featured Research
Download the report
Training & Education
Content Marketing University
Consulting and Training
Content Marketing Certification
Events
Webinars and Digital Events
Live and on-demand content and marketing advice
Content Marketing Awards
Get recognized for your content and marketing excellence
Content Marketing World
Don't miss the largest content marketing event on the planet
Marketing Analytics & Data Science
Join us at the premier event for marketing insights, analytics, and data science professionals.
Join Us At Content Marketing World
Buyer Personas: One Method Doesn't Fit All
May 20, 2019
Aaron Agius
One size does NOT fit all when it comes to developing your personas. After negative response to his post about a three-question method, Aaron Agius is back to offer a more expansive take on personas.
No posts found
