Search Results for: buyer persona

3 Hot Takes: Stand Against Social Media, Delivery App Fees, and Poor Personalization

Published: 2021-12-03

Global cosmetics brand Lush opts out of major social platforms. Domino’s franchisees help competitors fight back against delivery-app fees. And a good lesson rises from the ashes of a poor personalization attempt. Here’s our take – what’s yours? Continue reading

8 Expert Tips to Help You Personalize Your Content and Segment Your Audiences

Published: 2021-06-03

Personalization and segmentation are closely related, but they aren’t the same. ContentTECH speakers offer their take on how (and when) to use these techniques to meet a common goal – to deliver content that reflects what the reader, viewer, or listener wants (when they want it). Continue reading

How to Create a Not-Awkward Personalization Strategy

Published: 2020-07-20

Is it wrong to use audience data to personalize content? Unless they recognize their relationship with your brand, it can come off as awkward at best and creepy at worst. ContentTECH Summit speakers offer their tips for a smart personalization strategy. Continue reading

A Small Amount of Data Can Do It for B2B Personalization

Published: 2020-01-30

In B2B marketing, content personalization doesn’t require you to know their shoe size, family situation, pet ownership, or car model. A small amount of data combined with relevant insights can go a long way. Let’s explore. Continue reading

Stop Thinking About Personalized Content as an Extra

Published: 2019-06-03

Personalization is not a detail or an add-on when it comes to your content. It should be an integral part of your content marketing strategy so you can build the sort of audience loyalty we all dream of. Continue reading

How to Make Your Content Personalized but Not Creepy

Published: 2019-05-08

Do you face the personalization paradox? You want to create content customized for your audience. But you don’t want to seem overly knowing or familiar and raise their privacy flags. Here’s how to strike a good balance. Continue reading

Do You Think Stereotypes and Personas Are Synonymous?

Published: 2019-05-03

NASCAR dads. Soccer moms. Millennials. Those words conjure images of a person or group. Are they stereotypes or personas? Does it matter? And how does it all fit with your content marketing? Ten marketing experts share their thoughts. Continue reading

Buyer’s Guide to the Best Content Marketing Books of 2018

Published: 2018-12-21

Looking for a gift for someone in content marketing (or maybe yourself)? Check out some of the best options published in 2018 to freshen or reinvent your approach to content marketing, personal brand, or niche areas. Continue reading

An Alternative Approach to Developing Content Marketing Personas

Published: 2018-04-03

Audiences are not just buyers. They may help us connect with new customers. They may amplify our reach. They may strengthen our trust with other audience members. That’s why we must change the way we go about developing our personas. Continue reading

Tech Marketers Think Outside the Buyer’s Journey [New Research]

Published: 2018-03-14

Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team asked that question as it analyzed the data from the eighth annual content marketing survey. Learn that answer and more. Continue reading