When Kira Mondrus joined SecureWorks, she wouldn’t start content marketing without personas and journey maps. She and her team built that necessary foundation and found success. Now she’s a 2017 Content Marketer of the Year finalist.
As optimistic as content marketing’s evolution is, we still need to make progress. Specifically, we need to revisit the idea of a B2B blog. Why? Because they often run aground. I’m proposing a new way to develop a top-tier B2B blog.
As you build personas, success depends on how well you define and cater to your audience’s divergent reactions. Here are three systems to help inform how people respond to happy or adverse situations based on their emotions and traits.
To produce great SEO results, think beyond the content you write. Look at the structure and targeting of your content. Here's a crash course on three SEO techniques to help you get better rankings from content you’re creating.
A primary method for accomplishing relevance is to create relevant content. It can seem mystical, but in reality, relevance is scientific and systematic. Here are 10 ways to create relevant content for users and search engines.
New personas not only led to better content at HCSS, they led sales to bundle its products and the CEO to create a movement celebrating the construction industry. That’s why this dynamic duo is a Content Marketer of the Year finalist.
Melanie is your market research with an attitude, your analytics in a skirt. Bill is the voice that rings through the headsets of your customer support people, unwavering in his desire to get what he wants. Amy is that segment of your house list who got distracted before she finished…
Quality wins over quantity. More than 35 experts from Google, Microsoft, REI, Monster, agencies, government, and more share what quality content means to them and share tips to help you enhance your content too.
Nothing will better arm your content marketing department than interaction with people who talk directly to the audience on a daily basis. Here are four ways to build better content by encouraging collaboration with the sales team.
Recent CMI research found that many brands lack a documented content strategy. And it's not surprising then, that most marketers in that boat do not view their content efforts as effective. If your organization is in that category, find out 3 essential content marketing strategies your program is probably missing.
We're going back to the basics. Expert content marketers with defined and working strategies can skip this article. For the other 90 percent of you, use these 3 building blocks to start developing your content marketing strategy.
Personalization and segmentation are closely related, but they aren’t the same. ContentTECH speakers offer their take on how (and when) to use these techniques to meet a common goal – to deliver content that reflects what the reader, viewer, or listener wants (when they want it).