Do you only have a fuzzy notion of what a customer-journey content map might look like? Create a clear picture of your customers to make their journey with your content marketing more successful for both of you.
The process of identifying what information each of your personas needs throughout the buying process can be time-consuming; but it's not difficult if you follow these steps and use the templates provided to get you started.
Why is an influencer strategy so important? 1. It can help drive your social media execution. 2. It can be a core part of your search engine optimization strategy. 3. Ultimately, if done correctly, it will drive sales and position your organization as one of the leading experts in the…
With adaptive content, many brands see better conversion rates. Content tailored to specific audiences makes good business sense, and content creators would do well to start thinking and doing “adaptive”.
If you’re a B2B marketer you’ve inevitably heard sales say things like this: “Yeah, we’re getting leads from all that content you guys in marketing are writing – but they’re all tire kickers." Or (my favorite): “We don’t need more leads. . . we need better leads." What now? You…
Whether you are a content marketing newbie or someone with more experience, you’re bound to have questions. Here are the answers to 50 common ones. Do you have other questions? Share in the comments, and we’ll point you to an answer or ask one of our contributors to write a…
In Diagnosis: A Serious but Curable Disease: Content Dissociative Disorder, Author Ardath Albee explains about the critical condition of this disorder and how to avoid it. Define Your Company Persona Create an umbrella persona for your company or brand. Just as a buyer persona is representative of a target market,…
Theory is great, and all marketers should understand it. But practice is about execution. Build your strategy around these 8 truths which consider content marketing theory vs. practice.
If you create content strategies, you need to know about content management systems – but you don’t need to become a software developer or content engineer.
You can’t just send a weekly newsletter to your entire list and expect great results. Marketers need to create email that subscribers want to open. Content Marketing Institute’s B2B roundtable experts share how to do that.
Some people hate them, but I'm a sucker for prediction articles. The switch over to the next calendar year always provides the perfect scenario to decide what the fate of marketing will be. We reached out to the Junta42 community, as well as the Junta42 Top 42 bloggers, to get…