When it comes to content analytics, you may be spending too much time checking the numbers and not enough time getting everyone to agree on the goal. Follow this three-step measurement process to make sure your content in heading in the right direction. Continue reading
How To Recognize (and Solve) Wicked Content Strategy Problems [Rose-Colored Glasses]
It’s hard to motivate to change when you’re not feeling the pain of broken processes. But if you don’t solve problems incrementally, you’ll eventually face a major disruption—Don’t despair. Robert Rose offers helpful advice. Continue reading
Want To Scale Your Content Strategy? Hiring Isn’t the Answer [Rose-Colored Glasses]
If you feel like your team can’t produce enough content, you’re right. They can’t – and Robert Rose says they never will. The only answer is to stop acting like a team of content creators and start becoming directors. Learn the five roles you need for blockbuster success. Continue reading
B2C Marketers: Make Sure You Are on Stable Ground [New Research]
Events of recent years prompted an increase in content marketing’s importance to businesses. So how are B2C content marketing programs faring? Check out that and a lot more in today’s release of CMI’s B2C Content Marketing: Benchmarks, Budgets, and Trends – Insights for 2022. Continue reading
3 Hot Takes: A Viral (Foods) Report, an ‘Ugly’ Content Gift, and an Email Treat
Instacart hits the content jackpot with a fresh year-in-review report. Adobe offers some ‘ugly’ gifts. And a small chocolate shop curates a sweet treat of an email newsletter. Read our take on these content examples. Continue reading
Hot Takes on 3 Content Gifts from LinkedIn, Lifetime, and Peloton
Read our hot takes on LinkedIn’s new streamlined live video and newsletter features for content creators, Lifetime’s mini-movie makeover featuring Monique Coleman, and a Peloton employee’s moment in the spotlight. Continue reading
3 Hot Takes: Stand Against Social Media, Delivery App Fees, and Poor Personalization
Global cosmetics brand Lush opts out of major social platforms. Domino’s franchisees help competitors fight back against delivery-app fees. And a good lesson rises from the ashes of a poor personalization attempt. Here’s our take – what’s yours? Continue reading
Hot Take: Look Outside Your Team For Great Content Marketing
Outside voices can make your content marketing. Examples include UK football star Marcus Rashford helping Aldi UK spread the holiday spirit and UGC making Abercrombie & Fitch a success on TikTok. And a new study from Semrush reveals an opportunity to get better content from outsourced talent. Continue reading
Manufacturing Marketers: 5 Ways to Keep Your Momentum [New Research]
Manufacturing marketers still struggle with getting people in their companies to understand content marketing. But they saw progress in 2021 when traditional sales methods were less useful. See what else these marketers had to say. Continue reading
3 Hot Takes: Putting Joy on Faces, Springs in Steps, and Butts in Bucket Seats
Walmart aims to spark joy that’s written all over its customers’ faces. Xero Shoes puts its minimalism message on strong footing, and an RV business retrofits its content to serve up local adventures. Read our hot takes. Continue reading
