Buyers Want To Trust Content. But Do They Value Yours? [New Research]
The 2023 Trust in Marketers research finds buyers generally trust brands’ content. But they also are less likely to find value in it. How can you bridge that gap? The answer’s pretty simple. (Well, maybe.)
5 Highlights You May Have Missed at Content Marketing World
Where is content marketing going? How can you forge a path ahead? Catch some of the breakthrough thoughts emerging at this week’s Content Marketing World.
The Inside Scoop on Content Marketing Strategy (the Book and the Practice)
A new book launching Wednesday will help your company build a media brand around its content. (You won’t be too surprised by who the author is.)
Luxury Brand and Talent Powerhouses Predict Future of Marketing for Every Industry
A global luxury brand investment firm’s acquisition of Hollywood’s biggest talent agency indicates the future of content and marketing in all industries. Why? Read on.
What To Know About ChatGPT Enterprise
OpenAI aimed squarely at the B2B market with its new ChatGPT Enterprise. Is that good, bad, or ho-hum news for content marketing? Robert Rose explains.
Big Bump in Ad Spend May Lead to Better Year for Marketers
You could describe the last few months as “bumpy” for marketing, tech, and advertising. But new data for three must-track categories indicates a smoother ride ahead for marketers.
Do You Know the Real Value of Generative AI in Content?
Big brands have used generative AI in highly successful ad programs. But is it all just a gimmick? Or, to paraphrase a recent headline, is it from “Mad Men and Women to Machines?”
Remote Work Isn’t New, But It Brings a New Challenge for Marketers
Remote work continues to grab headlines. But hybrid work is gaining more attention and acceptance as Zoom, Omnicom, WPP, and other brands require employees to come to their physical buildings. What does that mean for marketing teams?
You Can Get a Brand Authority Score Now, But What Does It Really Tell You?
This week, Moz launched the Brand Authority score. It’s designed to measure a company’s strength and salience. But it also might show something else. Explore more about the brand value metrics that matter to brands.
This Barbie Inspired a Newsjacking Frenzy – B2B Marketers Should Study It
Barbie-related newsjacking exploded with the movie’s worldwide success. But can your brand be successful with newsjacking (Barbie or no Barbie)? Robert Rose explains the key ingredient you’ll need.
Research Says These Two Choices Determine Your Content’s Shelf Life
Recent research finds news articles deliver 80% of their lifetime value in the first week. What does that mean for your content plans? Robert Rose explains.
Beware: Automated AI-Generated Content Can Ruin Everything for Marketers
Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight?