By Robert Rose published April 29, 2022

Yet Another Reason Not To Build Your Content Home on Rented Land [Rose-Colored Glasses]

Elon Musk’s Twitter takeover feels like an opportune moment to reflect on this content marketing advice: Don’t build your home on rented land. But that phrase might not mean what you think it means for your content program. Continue reading

By Robert Rose published April 22, 2022

The One Thing Content Marketers Love and Hate More Than Writing [Rose-Colored Glasses]

If you have a love-hate relationship with the technology you use every day, don’t give up. A tech stack designed for content operations will make your work a lot more comfortable. Robert Rose explains why what you have isn’t working – and what you need. Continue reading

By Robert Rose published April 15, 2022

For Better Content Marketing, Listen First, Create Last [Rose-Colored Glasses]

Do you actively listen to your audience? Or are you just waiting for your chance to offer some content? Try these ideas for incorporating active listening techniques into your content practice. You may be surprised by what you learn. Continue reading

By Robert Rose published April 8, 2022

How To Manage Leaders Out of Your Content Approval Process [Rose-Colored Glasses]

Managing up means telling hard truths to leadership. If executive input gets in the way of successful content marketing, you can either accept it or (gracefully) confront it. Robert Rose offers advice for making either option work. Continue reading

By Robert Rose published April 1, 2022

How Strategic Content Planning Helps You Say Yes – and No [Rose-Colored Glasses]

A strategic planning process has nothing to do with creating a strategy, but it has everything to do with supporting it. Most content teams skip that step – and find they struggle to prioritize and grow. Here’s how to avoid (or correct) that outcome. Continue reading

By Robert Rose published March 25, 2022

Which Matters More: Content Skills or Subject Matter Expertise? [Rose-Colored Glasses]

Should you hire for content skills or subject matter knowledge? It’s an age-old content strategy question. Robert Rose shares the answer – and a process to make it work. Continue reading

By Lisa Murton Beets published March 23, 2022

Tech Marketers Shine But Face a Big Hurdle: Content Operations [New Research]

Tech marketers have a good handle on content marketing, according to the latest CMI research. But that doesn’t mean they’ve avoided the challenges and growing pains experienced by their colleagues in other industries. Continue reading

By Robert Rose published March 18, 2022

How To Stop Burying Your Content Signal In So Much Noise [Rose-Colored Glasses]

Producing more content doesn’t raise your chances of success – it risks hiding your best work. How can you make sure your signal gets found in the noisy content hurricane? Try these three techniques media companies love. Continue reading

By Robert Rose published March 16, 2022

How Content Marketing Fits Into Web 3.0 (You Might Be Surprised)

What’s behind the hype around Web 3.0 concepts like NFTs, blockchain, and metaverse? And what do they have to do with content marketing? Turns out, more than you might think. And the good news is, you’re well-positioned to play in that world. Continue reading

By Robert Rose published March 11, 2022

Building a Content Strategy? Watch Out for That Second Step [Rose-Colored Glasses]

Coming up with an innovative content strategy seems like challenge enough. But that’s not the hard part. Robert Rose explains why the next step takes real courage – and how to tackle both. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL