Headlines seemingly abound about generative AI’s impact on the careers of marketers and media creators. But what’s a marketer to do? Go behind the headlines to find the real story and consider this advice as you plan for 2025.

Humans gathering to talk about marketing artificial intelligence is an irony too great for CMI’s Robert Rose to resist. Learn what he had to say about the role generative AI should play in your marketing.

Your brand’s stories create value and trust for audiences and customers. But if no one believes in your storytellers, is the story even worth telling? Here’s how to build trust in both.

Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a play that B2B marketers should consider for their paid advertising strategies.

More content doesn’t equate to more success — it risks burying your best work. Still, you need to make enough noise to be heard. These techniques will help you break through with a differentiated message.

Solo Brands is at it again. Snoop Dogg returns to its smokeless stove ads. But is the campaign different than the viral one that led to the CEO’s departure? Is there something marketers can learn from the new initiative? Yes, to both.

There’s nothing better than an ambitious content or marketing strategy to inspire teams to aim high — except for the realistic version you can actually implement. Try this process to bring your so-called optimal plans back to earth.

Deliver valuable content experiences beyond your website, but don’t abandon your owned home. Here’s how to revamp your “rented” properties — while maintaining and improving your owned channels.

Mainstream media coverage of the Google monopoly ruling might make you think the monster is dead. But is it really? Should marketers even care?

Some people say owned media strategies are dead. They’re wrong about that. But they’re right that just-the-facts content will no longer bring people to you. Your content experience has to lead people to care. Here’s how to do it.

Do you need more marketers or more analysts, strategists, and other specialists? Most teams would vote for both. Try this approach to balance your need for deep expertise and the agility and stability content generalists provide.

Human creativity isn’t a “problem” that generative AI can solve. The best it can offer is sophisticated mediocrity. Yet hyperbolic statements from gen AI companies may convince your organization’s leadership otherwise. Don’t fall for it.