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Content Marketing – Agency-Focused Content

Is your agency doing content marketing or considering adding it to your agency offerings? Are you strategizing with your team, or are you onboarding a new hire? Do you have a long-standing client that wants your assistance with their content marketing efforts?

CMI wants to help you succeed.

Here are some free resources we’ve compiled here, specifically for our agency community.


Our RESOURCES page has valuable information including:

  • What is content marketing?
  • Getting started guides
  • Documenting your strategy
  • Templates and frameworks


Our AGENCY DIRECTORY is free for agencies to list their information, and free for brands to search.

Is your agency included? If not, to the right of the search bar is an “add listing” button.



Agency Content Marketing 2019: Benchmarks, Budgets and Trends
How effective are agencies at using content marketing to attract and retain their own audiences and move them to profitable action? This report answers this and many other questions about how agencies use content marketing to promote their services.


Content Marketing Institute 2019 Agency Survey
Agencies are banking on content marketing. More than half report that nearly half their business is in content marketing services and many feel confident they’re successfully meeting clients’ content needs. The report also reveals fresh opportunities for agencies providing full-service or specialized content marketing


Agency Content Marketing 2020: Benchmarks, Budgets and Trends
Again, we asked agencies how they’re using content marketing for their own business development and agency growth. Read the article and view the infographic for industry benchmarks and trends.

Visit our research page for a complete library of our B2B, B2C and vertical reports.


client agency choreographyFind Your Agency-Client Groove with a Contract That Sets the Right Rhythm [Video]
Conflicting expectations and communication styles can stress any agency-client relationship to its breaking point. Here are some tips to taking a more choreographed approach to creating your service contract.


Playbooks are an essential reference tool for long-term success.Do You Have a Playbook for Long-Term Success?
A playbook is a documented strategy that sets the standards for effective cross-team collaboration, optimal strategic alignment, and efficient campaign execution, and which serves as an informative resource for future campaigns. Do your clients have one?


What This Agency Did to Rank Its Blog at the Top of Google (Case Study)
As the winner for Agency of the Year (less than 100 employees) at the 2019 Content Marketing Awards, Ireland-based 256 has lots of lessons to share on ranking at the top of Google.


Client and Content Agency Share Insider Tips to Successful Relationship
When hiring a content marketing agency, brands ought to plan for a long-term relationship. An agency and brand share their journey of working together, along with advice on achieving success in the client-agency partnership.

Visit the CMI blog or the Chief Content Officer website for more great content.


Check out our Content VIP hub as well as our white paper library to see a complete list of downloadable resources from our partners.

What else do we offer at no charge to you?

Also, here are our favorite experts who we turn to for agency-related knowledge:

And we would be remiss if we didn’t also let you know that we do have some paid opportunities for agencies here at the Content Marketing Institute:

What other ways could Content Marketing Institute help you? Please let us know, and we will be in touch!