JULY 2019: REALITY BITES

Marketers – and particularly agencies – are naturally very good at presenting their work in the best possible light. They gotta market themselves and their achievements to land the next client or project, right? No need to let the messier aspects of content marketing get in the way of a good pitch. And that can put strain on a client relationship when reality begins to bite. As the saying goes: The first step is admitting there’s a problem.

• Epic Fail: The Art of Getting It Wrong
• Toxic Social: The Emotional Toll on Moderators
• Chaotic Content: Dealing with Stakeholder Overload

Plus:

• Henry Rollins on content’s “moral goodness”
• Your Primer for Content Marketing World 2019