GRAND REOPENING: JUNE 2021
It's harder than ever to figure out what audiences want. Behavior and preferences are changing at breakneck speed as the world changes – and changes again – around us. Meanwhile, the power dynamic has shifted.
Audiences aren't waiting around for anyone to figure out how to meet their needs. They're in charge of their own journeys now – and they're going out to find things for themselves. There's one thing you (and all content leaders) must do: Get to know your audiences – again – and fast.
We've pulled together a whole issue of advice on how to do that, including:
Audiences aren't waiting around for anyone to figure out how to meet their needs. They're in charge of their own journeys now – and they're going out to find things for themselves. There's one thing you (and all content leaders) must do: Get to know your audiences – again – and fast.
We've pulled together a whole issue of advice on how to do that, including:
- Advice and insight from ContentTECH Summit's keynote speakers on why now is the time to talk, experiment, and learn
- Why (and how) to make B2B content more of a treat and less of a chore
- Ideas for taking advantage (in a good way) of the unchanging truths of human nature to motivate action
- A (subscribers-only) analysis of what to do about Clubhouse and other audio apps
CCO is the first publication written by, for, and about chief content officers and other content executives. Check back each month for new content or subscribe.
