OCTOBER 2019: THE AUDIENCE ISSUE

Content may be the tool and marketing the goal, but neither will get very far without an audience. It doesn’t matter if we’re talking about subscribers, followers, viewers, visitors, or even (hopefully) customers – the audience is the reason your content exists. Let’s view our content from the other side of the looking glass to get a clearer picture of the difference between the click for more and the click to delete.

• Trusted Content: It’s all about context
• Accessible Content: Are you excluding some of your audience?
• Conservational Content: Use audience research to mobilize activism

  Plus:

• John Cleese on Creativity
• The Talking Points panel discusses “engagement”