THE ART OF DATA
Content leaders must merge the art of creativity with the science of optimizing performance – something that’s often easier said than done. Over the next few months, we’re taking a numbers-centric view of content, exploring ways to implement more actionable metrics, draw deeper meaning from your analytics data, and inspire creative teams to use math to their advantage. By finding the points where creative engagement and marketing impact converge, your content initiatives will add up to greater business success.
New in September:
- Close the Gap Between Creative Magic and Marketing Measurement
- Build a Better Content Strategy, Measure by Measure
- Do the Math: Creativity by the Numbers Won’t Add Up
- Measurement: You’re Doing It Wrong
- Break the Rules and Market Bravely in 2020 [Video Extras]
- How CMI Taught Our 10-Year-Old Event Some New Tricks [Video Extras]
In case you missed it:
CCO is the first publication written by, for, and about chief content officers and other content executives. Check back each month for new content or subscribe.
