CCO is the first publication written by, for, and about chief content officers and other content executives.

THE SYSTEMS ISSUE: CONTENT TUNEUP

If your content program isn’t driving the high-octane performance you expect, it’s time for a systems check-up. A few small changes to how you structure your teams, implement new business strategies, incorporate tech innovations, or manage your editorial processes may be all you need to turbo-charge the results your content delivers. Plus:
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