THE ART OF DATA

Content leaders must merge the art of creativity with the science of optimizing performance – something that’s often easier said than done. Over the next few months, we’re taking a numbers-centric view of content, exploring ways to implement more actionable metrics, draw deeper meaning from your analytics data, and inspire creative teams to use math to their advantage. By finding the points where creative engagement and marketing impact converge, your content initiatives will add up to greater business success.
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