THE ART OF DATA
Content leaders must merge the art of creativity with the science of optimizing performance – something that’s often easier said than done. Over the next few months, we’re taking a numbers-centric view of content, exploring ways to implement more actionable metrics, draw deeper meaning from your analytics data, and inspire creative teams to use math to their advantage. By finding the points where creative engagement and marketing impact converge, your content initiatives will add up to greater business success.
- 2021 Planning Guide: Content Leaders Weigh in on What Matters Most
- Let’s Not Zero-Out Our Data Parties
- Never Mind the Algorithms: Play the Google Game to Win With Consumers
- Inside the Idea Garage: Brands Rewrite History, Teach Science, and Give Fans a Home-Field Advantage
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