EVOLUTION AHEAD: PREPARE AND PROCEED

Unexpected twists and turns? Dealing with disruptions is par for the content course. But emerging from them even better than before? That takes a combination of keen foresight, process agility, and a willingness to change proactively, rather than reactively. In the latest issue of CCO, Robert Rose follows the path being forged by Web 3.0 to one possible content conclusion – a power shift that would put your brand’s content experience into the hands of your customers. Could it usher in a new era for the business of content marketing? Also in this issue:
  • How to pivot amid a confluence of crises and still win big
  • A sensible – and scalable – approach to globalizing content
  • Tips for shifting your team’s energy from fatigued to high-functioning.
… and more. Click the image for a preview, then subscribe for access to the complete issue.
View the IssueSubscribe

CCO is the first publication written by, for, and about chief content officers and other content executives. Check back each month for new content or subscribe.

PAST ISSUES

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL