CCO is the first publication written by, for, and about chief content officers and other content executives.

JULY 2019: REALITY BITES

Marketers – and particularly agencies – are naturally very good at presenting their work in the best possible light. They gotta market themselves and their achievements to land the next client or project, right? No need to let the messier aspects of content marketing get in the way of a good pitch. And that can put strain on a client relationship when reality begins to bite. As the saying goes: The first step is admitting there’s a problem. Plus:
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