Content Marketing Resources

Looking for the best of CMI? Here is a sampling of some of the most popular content on the site.

E-Books and Templates

Downloadable guidance on content marketing basics and deep dives

Your Content Marketing Career

Browse career advice, research, and curated job listings

Mentorship Program

Apply to be matched with a mentor from the CMI community

What Is Content Marketing?

Wondering what content marketing is all about? Get the answers here.

Getting Started

If you are diving into content marketing, this is the place to start.

Content Marketing: The Essential Guide

New to content marketing or looking for guidance on how to refocus your efforts? Get a walk-through of the basic steps.

The Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations

Learn about the seven critical components of a successful content marketing strategy.

The Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer

The most effective content marketers have something in common: a documented content marketing strategy. Our complete guide will show you how to develop this key document for your organization.

Launch Your Own Content Marketing Program

Follow this series of easy-to-complete, practical exercises to establish a scalable content marketing program from the ground up.

Editorial Calendar Tools and Templates To Help You Master Your Content To-Do List

Make content marketing planning easier with these tools, checklists, and templates.

The Essential Content Marketing Glossary: 50+ Terms You Need to Know

What tactics are used in content marketing? What’s the difference between content strategy and content marketing strategy? How is content marketing performance measured and optimized? You’ll find the answers to these questions – and many others – in this guide.

Chief Content Officer 

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