Content Marketing Resources
Looking for the best of CMI? Here is a sampling of some of the most popular content on the site.
Download guidance on content marketing basics and deep dives.
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Browse career advice, content marketing salary research, and curated job listings.
Apply to be matched with a mentor from the CMI community.
Read the first publication by, for, and about chief content officers and other content leaders. Subscribe to CCO today so you won’t miss a single issue.
Wondering what content marketing is all about? Get the answers here.
If you are diving into content marketing, this is the place to start.
Popular Articles and Guides
New to content marketing or looking for guidance on how to refocus your efforts? Get a walk-through of the basic steps.
Learn about the seven critical components of a successful content marketing strategy.
You don’t have to rely on Google searches to find helpful and relevant content marketing blogs and resources. Try these peer-vetted options.
Without a written strategy, your content marketing won’t reach its potential. Here’s how to create one people will actually read and follow.
Follow this series of easy-to-complete, practical exercises to establish a scalable content marketing program from the ground up.
Make content marketing planning easier with these tools, checklists, and templates.
What tactics are used in content marketing? What’s the difference between content strategy and content marketing strategy? How is content marketing performance measured and optimized? You’ll find the answers to these questions – and many others – in this guide.