Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

Statista Content Marketing Compass 2022 – the most important studies in one paper

The Content Marketing Compass summarizes the results and trends from the most important content marketing studies for 2022. This year we address the central theme of social media.

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Site Search Buyer’s Guide

Don’t make users stumble through your website navigation. Instead, deliver fast, accurate search results pointing to exactly what each user wants. This buyer’s guide will explore everything you need to know to get faster, better search for your website.

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Build a Better Content Brief with Tech

This guide explores what content briefs should include and how to amplify them to ensure that each time you give an assignment, the result is predictable, high-quality, and optimized for search engines.

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The State of Content Management 2022 

Read a detailed analysis of the state of content management across prominent and up-and-coming markets worldwide in 2022. 

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Industry Report: State of Content Creation 2022

Contentoo has grouped expert’s thoughts, insights, and experience on content creation, discussing interactive content, video content, personalized content, collaborative content and un-gating content. Read the full industry report now.

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Multilingual SEO & Content Marketing

Learn how to engage with your audience in their language through multilingual content marketing and SEO. Our authors share their expertise on multilingual content strategy, transcreation and much more.

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The Content Marketer’s Guide to Getting a Raise

Learn how to focus on the right metrics, report on content ROI and align your metrics with business KPIs to justify your value (and content’s) to the organization and get rewarded.

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Content Matters 2022 Report  

Learn how content teams are driving growth, measuring what works, and thinking about the future—Content Matters is an exclusive WordPress VIP report and survey of 800+ leading content marketers worldwide. 

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A Strategic Guide to Content Marketing for Business Growth

This guide walks through how to take your content strategy to the next level and position your business for success in 2022.

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Don’t forget to check out our Content Voices Hub
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

 

 

 


24 Experts Reveal Their Content Predictions for 2022

Learn the 9 trends marketing experts from Nasdaq, Zoom, Convince & Convert, (+ more!) predict will shape your 2022 content strategy.

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Accelerate Your Buyer’s Journey By Dynamically Curating Relevant Content

Forrester consulting study: Content experience platforms offer a B2B-specific approach to personalization.

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How a New Approach to Content Operations can Deliver a Differentiated Buying Experience

In this latest engaging and thought-provoking paper Robert Rose, best-selling author and founder of The Content Advisory explores the myth of the empowered buyer and why companies are fighting every day to differentiate their thought-leadership and content in a sea of sameness – and what you can do about it.

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Airtable Marketing Trends Report

The Airtable Marketing Trends Report uncovers the unique pain points marketing teams encounter as they deliver high quality, creative campaigns and content at breakneck speeds. Download the research report to find out how marketers are meeting new demands—and the struggles they’re encountering along the way.

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Additional White Papers for Marketers

5 Steps to Reinventing Your Campaigns Using Data

Digital channels have empowered consumers and fundamentally changed the way they interact with your brand.

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7 Tips for Writing Survey Questions

What you need to know to build the foundation of great customer and market research.

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Adobe Illustrator Keyboard Shortcuts Cheat Sheet

Speed up and simplify your Adobe Illustrator workflow.

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Encyclopedia of Referral Marketing

How to master refer-a-friend programs.

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How to Build an Inbound Website: Measurement & Insight

Understand why evaluating data is essential to your business success.

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How to Discover Your In-Market Audience

While analyzing real-world data points gives your targeting and content strategy the competitive edge it’s been looking for, it’s challenging to find the right information or tools to gain actionable insights. Until now.

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Market Shifts Edition: Google will bar cross-app tracking on Android phones, in latest blow to advertisers

6Pages Market Shifts edition: Google will bar cross-app tracking on Android phones, in latest blow to advertisers. Get insight into one of the most important, far-reaching market shifts in technology and business, as part of this 6Pages series.

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Modern Marketing for Manufacturers

How to embrace and execute a profit center approach to marketing's impact on sales growth and closed deals.

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Search Engine Optimization for E-commerce Sites: The Seven Most Common Pitfalls

Learn to attract the right level of online client.

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The Complete Guide To Expertise Marketing - the Next Wave in Digital Strategy.

ExpertFile is changing the way organizations position their expertise to boost revenue and reputation. Our award-winning SaaS solution and online expert search engine helps better present your organization’s expertise online, making it more discoverable. This generates better quality sales leads, improves search rank and increases media coverage. Your organization has experts - it’s time to show your smarts.

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