Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


2021 Video in Business Benchmark Report

As the use of video increases, it’s important to have benchmarks to guide best practices, identify opportunities, and evaluate success. That’s why we created the fourth annual Video in Business Benchmark Report, which analyzes business’ use of video to support sales, marketing, and communication efforts.

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2021 Gartner Magic Quadrant for Digital Experience Platforms (DXP)

The Gartner Magic Quadrant for Digital Experience Platforms (DXP) is out, offering an up-to-the-minute, comprehensive report on the state of DXP today. See who the evaluated vendors are in the space, as well as their strengths and cautions—all in one place.

Download your complimentary copy of the 2021 Magic Quadrant report to learn how Acquia has been evaluated with other DXP companies and why we believe Acquia—and our recent acquisitions—stand out.

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24 Point Checklist for Migrating Your CMS from On-Premises to the Cloud

If you’re considering migrating your content management system (CMS) to the cloud, this 24-point checklist will get you on the right track with best-practices for a successful migration.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.


How to Overcome Your 2020 Marketing Challenges

To better understand the marketing impacts of the pandemic, we sent out a survey to over 100 marketers with the goal of uncovering their biggest challenges in 2020. We turned our findings into a report that offers tips and best practices to help you stay ahead of the curve.

Download the research report to find out what the top challenges for marketers were and how you can overcome them in 2021.

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Pinterest WANTS to Send You More Traffic

Facebook and other reach and referral traffic continues to sag. We’ll show you why Pinterest is bucking the trend – and it won’t cost you a dime to get your share!

Download this expert guide to get eye-popping 👀 results from Pinterest the easy way — no Pinterest experience required.

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Additional White Papers for Marketers

2019 CMO Survey

Compiling 10 years of data from the CMO Survey, we have a unique look into the top 15 trends which have shaped marketing in recent history

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42 Rules of Social Media

42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, “what do I do with social media?”

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8 Ways to Grow Your Small Business with Online Marketing

Many small business owners find it challenging to grow their business in today's stagnant economy.

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Digital Research Report

Consumer research findings and insights outlining consumer attitudes towards digital communications and technology innovations, including sector specific insights for grocery, airline and banking

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Empyr's CPR Platform Generates 5X Return on Advertising Spend--

Leading retail brand uses CPR™, increases AOV by 50% and generates +102% revenue lift

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Learn How to Deliver Content Your Employees Love to Share

Establishing and understanding the connection between content and what your employees will love and share is critical to your digital success.

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Quick Guide to Lead Generation

8 content, social media and webinar tactics to boost lead volume.

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The Beginner's Blueprint To Account-Based Marketing

As consumers begin to crave more personalized experiences, many marketers are turning to account-based marketing to meet those needs.

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The Roadmap to Employee Advocacy Success

From launch to scale, here are necessary steps to take on your road to employee advocacy success.

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The Ultimate Technology Guide for CMOs

Get an intimate look at how CMOs and thought leaders are prioritizing technology investments from the role of marketing operations, to investing in big data and becoming more socially minded.

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