Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

The Creative Enterprise Survey

Earlier this year, Tenovos surveyed over 3,500 companies dig deep into the balance between creativity and efficiency, and the impact of both on top line growth, customer loyalty, and company morale.

What they found is that while efficiency is recognized as a prerequisite to building a lasting business, it is the prioritization of creativity that motivates and energizes the enterprise.

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DAM+PIM: Creating Highly Compatible and Quality Customer Experiences

An integrated approach to digital asset management (DAM) and product information management (PIM) allows brands to create quality, connected experiences across the customer journey.

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The Zen Guide to Creative Automation: 5 Mindful Practices for Content Zen 

We’ve learned some pretty helpful content creation practices over the years, and we think it’s good karma to pay them forward. Ready for some content zen?

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The Content Marketer’s Funnel

The Content Marketer’s Funnel is an easy-to-follow yet comprehensive framework for creating content that moves buyers along their journey – from generating awareness to influencing a purchase decision. Get the guide to learn about each stage of the funnel and how content can be used to drive sales.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.




Modern DAMs bring Breakthrough Return on Asset Value

In this whitepaper, learn how modern Digital Asset Management (DAM) systems are leveraging AI, predictive analytics, cloud- native architecture, and microservices to offer unmatched insights into the impact of marketing content where they matter most: in production, in the channel, and in front of your audience.

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[O’Reilly Report]  Transforming Customer Data Into Insights: A Chief Marketing Officer’s Guide to CDPS 

In this ebook, learn how a customer data platform (CDP) will complement your business and existing martech stack; examine the top benefits you can expect from using a CDP, including customer experience, regulatory compliance, and business benefits; and get advice on how to build a long-term strategy for using a CDP—and how to get going quickly

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2021 Video in Business Benchmark Report

As the use of video increases, it’s important to have benchmarks to guide best practices, identify opportunities, and evaluate success. That’s why we created the fourth annual Video in Business Benchmark Report, which analyzes business’ use of video to support sales, marketing, and communication efforts.

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Airtable Marketing Trends Report

The Airtable Marketing Trends Report uncovers the unique pain points marketing teams encounter as they deliver high quality, creative campaigns and content at breakneck speeds. Download the research report to find out how marketers are meeting new demands—and the struggles they’re encountering along the way.

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Additional White Papers for Marketers

2021 Marketing Technology Success Guide

Does Your Marketing Technology Stack Fuel Growth?

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7 Ways to Prepare Your Accounting Firm Marketing for 2020

Keep Your Accounting Marketing Strategy Prepared for the Future.

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Defining Your Localization Strategy: Choosing From the Spectrum of Language Service Providers

Selecting the right Language Service Provider is critical to the success of your long term localization programs. Proper preparation as you evaluate vendors is key.

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How Marketers Use Salesforce For Data-Driven Customer Engagement

Today, marketers influence the entire customer journey-but how are the best marketers using Salesforce to deliver the right message, at the right time, on the right channel?

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How to Effectively Use E-mail Marketing to Increase ROI

Many companies report that the most challenging aspect of successful e-mail marketing lies in finding employees with the expertise to properly develop and implement an e-mail strategy. A recent survey by InsideUp found that for 70 percent of B2B companies, lack of expertise within their firm and the difficulty finding qualified people to do the work were the biggest obstacles to successful online marketing.

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Navigating the Diverse Landscape of B2B Sales Appointment Setting Models

How Sales and Marketing Leaders are Optimizing the Right Telemarketing Model in Securing Sales Appointments

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The 9 Types of Social Media Fails and How to Avoid Them

Make your social #FailProof.

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The Top 5 Consumer-Driven Trends in Retail

To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes.

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The Ultimate Guide to Cost Effective User Acquisition

Get the guide, and optimize your user acquisition -- across all channels.

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Why Social Marketing Will Deliver a Positive ROI for Your Brand

Learn how to use social media marketing to meet concrete business objectives.

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