Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

Your Biggest Branding Headaches Solved

Learn how to solve six common branding headaches, so you can build a successful, recognizable brand that stands out in the marketplace.

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5 Reasons Why Brand Differentiation Is Your Biggest Competitive Advantage

The one thing your competitors can’t copy is your brand. Discover the top five reasons why brand differentiation is your company’s biggest competitive advantage.

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The Influencer Identification Guide: Going beyond likes & views to secure quality partnerships

Learn how to to choose the right influencer partners in this three step guide to:

  • Understand quality viewership over quantity
  • Unlock consumer behaviors within a specific audience
  • Reach for creators from adjacent categories

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How to Make the Case for a Bigger Budget: Guide to Measuring Content Marketing ROI

Packed with expert advice from marketing leaders, our new guide lays the groundwork for tracking content performance, proving its value, and making a smart, data-driven case to the C-Suite

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Don’t forget to check out our Content Voices Hub
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

The Art of Reusing Content

The world’s most engaging brands have mastered the art of content reuse. See how their creative teams are reusing content to create impactful and creative marketing campaigns.

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How to Deploy Successful Video Strategies at Scale

Ready to scale video content creation? Learn how to foster the mindshift necessary to become an entire office of content creators and the different types of videos each team should be making.

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The Content Marketer’s Guide to Getting a Raise

Learn how to focus on the right metrics, report on content ROI and align your metrics with business KPIs to justify your value (and content’s) to the organization and get rewarded.

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Content Matters 2022 Report  

Learn how content teams are driving growth, measuring what works, and thinking about the future—Content Matters is an exclusive WordPress VIP report and survey of 800+ leading content marketers worldwide. 

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A Strategic Guide to Content Marketing for Business Growth

This guide walks through how to take your content strategy to the next level and position your business for success in 2022.

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Additional White Papers for Marketers

Developing an Account-Based Marketing Program, 2nd Edition

This workbook will help you define your demand marking and ops fundamentals for ABM.

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Fueling Revenue with User-Generated Content

Learn how brands can drive consumer content creation, capture data, and achieve unprecedented marketing results.

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Healthcare and Pharmaceutical Apps: A Guide to Regulation

Where the pharma and healthcare app community shapes its future.

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Online Community Health Index

Learn how to measure the "health" of your online community in this new White Paper.

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The New Era of Engagement

Your buyers have gone digital. But it’s become even harder to reach them, and you’re spending more than ever to do it. As they grow tired of the same old marketing tactics, and as your sales teams grow weary of unqualified leads, you need more to fight the fatigue and win-over your audiences.

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The Ultimate Guide to Internal Communications Strategy

Whilst an effective strategy is critical to success, Poppulo’s Global IC Survey last year showed that only 1 in 3 internal communications departments had a strategy.

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The Ultimate Guide to Web Presence Management

Earn the customers that paid media can't buy.

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Top 20 B2B Marketing Charts of 2019

The Most Popular B2B Marketing Charts of 2019

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What Every Marketer Needs to Know About Content Curation

Get insight into the powerful new trend that is content curation. This white paper shares how companies like yours are leveraging high-value, third-party content to engage and acquire customers.

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Winning in Today's Online Marketplaces

4 Key Data Insights to Win Conversions on Online Marketplaces.

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