Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

Your Biggest Branding Headaches Solved

Learn how to solve six common branding headaches, so you can build a successful, recognizable brand that stands out in the marketplace.

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5 Reasons Why Brand Differentiation Is Your Biggest Competitive Advantage

The one thing your competitors can’t copy is your brand. Discover the top five reasons why brand differentiation is your company’s biggest competitive advantage.

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The Influencer Identification Guide: Going beyond likes & views to secure quality partnerships

Learn how to to choose the right influencer partners in this three step guide to:

  • Understand quality viewership over quantity
  • Unlock consumer behaviors within a specific audience
  • Reach for creators from adjacent categories

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How to Make the Case for a Bigger Budget: Guide to Measuring Content Marketing ROI

Packed with expert advice from marketing leaders, our new guide lays the groundwork for tracking content performance, proving its value, and making a smart, data-driven case to the C-Suite

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Don’t forget to check out our Content Voices Hub
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

The Art of Reusing Content

The world’s most engaging brands have mastered the art of content reuse. See how their creative teams are reusing content to create impactful and creative marketing campaigns.

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How to Deploy Successful Video Strategies at Scale

Ready to scale video content creation? Learn how to foster the mindshift necessary to become an entire office of content creators and the different types of videos each team should be making.

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The Content Marketer’s Guide to Getting a Raise

Learn how to focus on the right metrics, report on content ROI and align your metrics with business KPIs to justify your value (and content’s) to the organization and get rewarded.

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Content Matters 2022 Report  

Learn how content teams are driving growth, measuring what works, and thinking about the future—Content Matters is an exclusive WordPress VIP report and survey of 800+ leading content marketers worldwide. 

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A Strategic Guide to Content Marketing for Business Growth

This guide walks through how to take your content strategy to the next level and position your business for success in 2022.

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Additional White Papers for Marketers

6 Opportunities for In-House Agencies to Excel

This guide, designed for creative directors and brand leadership, outlines six opportunities that enable in-house agencies to excel and proactively position themselves for the future.

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7 Ways to Drive Your Customer Experience Wheel in The Nordics: Insight from Nordea Bank

In this CX network article, Gert Laursen, Senior Business Developer at Nordea Bank, discusses what finance companies must do to provide the best customer experience.

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Are Your Website Visuals World-Ready?

If a picture is worth a thousand words, you need to consider how these words will translate to web users around the world.

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From Average to Elite: 7 Secrets of Today's Top Marketers

Marketing is more chaotic than ever. Pleasing multiple stakeholders, juggling random request inputs and collecting meaningful data from project teams is a pain. Learn about 7 secrets that elite marketers live by in order to control the chaos.

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Maintaining Operational Resilience at pace

Despite different national and jurisdictional regulators, there is an alignment

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Mastering the A.R.T. of Employee Surveys

Top Three Secrets of Effective Employee Survey Programmes Revealed.

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Quick Start Guide To Employee Advocacy Training

How to onboard your advocates in less than 30 days.

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The Art of Using Data to Nurture Your Best Leads

Marketers, discover how to use data to uncover the full potential of a lead.

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The Performance Advertiser's Guide to Instagram

Reach your customers on one of the world's most popular social platforms.

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The Ultimate Guide to Cost Effective User Acquisition

Get the guide, and optimize your user acquisition -- across all channels.

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