Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

The Chief Brand Officer’s Checklist

As a Chief Brand Officer (CBO), you have to be the brand’s champion. You need to make sure all elements work together to tell your customers a cohesive story. Download this checklist for guidance on the most important boxes that need to be checked to succeed.

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2020 Gartner Market Guide for Digital Asset Management

Rapidly expanding volume and velocity of content, real-time personalization variations, and global distribution are driving more organizations to investigate DAMs. Marketing leaders should scope requirements and use cases to successfully navigate a complex and changing technology landscape.
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Why Modern Go-to-Market Strategies Rely on Sales Enablement

While buyers move toward self-educating, marketers and sellers need to find compelling ways to offer value and serve as trusted advisors to simplify the buying process. It’s becoming a mandate for marketers to provide what sales teams need to support meaningful buyer engagement.

Learn about how sales enablement makes this possible through reliable, simple access to up-to-date content, just-in-time learning, and critical analytics that help you optimize go-to-market initiatives to impact revenue growth.

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2021 Video in Business Benchmark Report

As the use of video increases, it’s important to have benchmarks to guide best practices, identify opportunities, and evaluate success. That’s why we created the fourth annual Video in Business Benchmark Report, which analyzes business’ use of video to support sales, marketing, and communication efforts.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

Airtable Marketing Trends Report

The Airtable Marketing Trends Report uncovers the unique pain points marketing teams encounter as they deliver high quality, creative campaigns and content at breakneck speeds. Download the research report to find out how marketers are meeting new demands—and the struggles they’re encountering along the way.

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2021 Gartner Magic Quadrant for Digital Experience Platforms (DXP)

The Gartner Magic Quadrant for Digital Experience Platforms (DXP) is out, offering an up-to-the-minute, comprehensive report on the state of DXP today. See who the evaluated vendors are in the space, as well as their strengths and cautions—all in one place.

Download your complimentary copy of the 2021 Magic Quadrant report to learn how Acquia has been evaluated with other DXP companies and why we believe Acquia—and our recent acquisitions—stand out.

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24 Point Checklist for Migrating Your CMS from On-Premises to the Cloud

If you’re considering migrating your content management system (CMS) to the cloud, this 24-point checklist will get you on the right track with best-practices for a successful migration.

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How to Overcome Your 2020 Marketing Challenges

To better understand the marketing impacts of the pandemic, we sent out a survey to over 100 marketers with the goal of uncovering their biggest challenges in 2020. We turned our findings into a report that offers tips and best practices to help you stay ahead of the curve.

Download the research report to find out what the top challenges for marketers were and how you can overcome them in 2021.

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Additional White Papers for Marketers

3 Tactics to Ignite Conversion Today

Learn how to improve conversion through successful segmentation practices.

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Driving Employee Experience: The Critical Role of Internal Communications

With communications being key to both engagement and employee experience, we set out to investigate how comms are conducted by IC teams and how they resonate with employees.

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Execution Guide: Add Video to your Content Strategy

Get more from your marketing

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How Distributed Commerce is Transforming the Ticketing Industry

What if you could place your event where event-goers were already spending time online? Even better, what if they could buy a ticket to your event right then and there without leaving the page?

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Mobile marketing cookbook: Whip up the best push notification strategy

Engage app users you worked hard to get. Inside are steps to perfect your push notification recipe.

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Start With A Lead: Eight Critical Success Factors for Lead Generation eBook

According to studies, the single biggest issue for contemporary business-to-business marketers is effective lead generation. Conversely, it has been pointed out that 80 percent of marketing expenditures on lead generation are wasted because the leads are lost, ignored or discarded by sales people.

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The Quick Guide to Conversation Analytics

Traditional call tracking tells you what happens before the phone rings. Conversation Analytics tells you what happens ON the phone call.

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The Salesperson is Dead...and Other Sales and Marketing Myths

Learn about seven common and pervasive sales and marketing myths that might be undermining - instead of helping - your prospecting efforts.

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Top Tips for Digital Marketing at Scale

With demand on marketing production teams at all time high, businesses need to scale their digital marketing efforts quickly to continue to meet their numbers and generate quality leads.

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White Hat SEO Link Building Tips to Help Your SEO!

Download this FREE 14 page White Hat SEO Link Building White Paper to help improve your SEO program.

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