Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


Marketing Technology

There are thousands of marketing technologies available for creative professionals today (literally!), with hundreds more entering the market every year. Learn how to strategically design your marketing technology stack for success in this comprehensive e-book from the digital asset management (DAM) experts at Canto.

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How Native Ads Improve Content Strategy

In our new research, Outbrain looked at the power and value of native advertising for content distribution and how marketers can avoid missed opportunities by understanding what audiences are truly interested in.

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The Cross-Channel Campaign Cookbook

Inside our cross-channel recipe book, we’ve deconstructed six popular lifecycle campaigns down to their core ingredients. We walk you through the key instructions needed to recreate and adapt your own versions to fit your brand’s unique growth strategy.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.


Social Media Trends for 2020

Discover the biggest industry trends that will define what’s next for social media, tech, and marketing in 2020.

Don’t miss out.

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The Forrester Wave™: Digital Asset Management for Customer Experience

Forrester Research, Inc. evaluated Aprimo among the 14 most significant DAM providers based on 28 criteria. Aprimo received the highest scores possible in 20 criteria, including Metadata & Taxonomy, Workflow & Approvals, Content Performance Analytics, Scalability, and Product Vision.

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Additional White Papers for Marketers

Beyond Issue Resolution: Why It Makes Sense to Outsource Content Review to Your Contact Center Partner

We see content review as an extension of your brand and as another step in the evolution of back-office processing.

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Branding Yourself and Your Business

Learn to build a brand that can adapt and thrive.

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Cision Retail Report: Generating ROI from Social Media

In the free 'Social Media in Retail' report we highlight market data, research, and real world case studies from major retail brands that successfully integrated social media as a retail tool.

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Empathy Map Guide

Empathetic Marketing is grounded in a deep understanding of the person for whom you are marketing.

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Launch Your Own Content Marketing Program

Learn the why, who, and how of launching your own content marketing program.

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Lead Generation Channel Map

This mind map of lead generation channels will help you with your success.

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Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn

The content presented in this book excerpt will equip sales, marketing, and business development professionals with new and creative ways to develop and foster business through LinkedIn.

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The Art of the Marketing Scorecard

Using data to tell the story of omnichannel marketing performance.

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The Performance Marketer's Guide to Retargeting: Part 1

Why retargeting matters for today's marketing maverick.

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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