Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


Conversational Content Quickstart Guide

We need to be more than content marketers, we need to be content architects. Learn how to build an effective conversational content marketing strategy geared toward the future of customer-driven communication technology.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.


Enabling the Future State of Content

This eBook, Enabling the Future State of Content, outlines where technology is taking us and how, through a machine-first strategy, we can help you generate those rich experiences for your customers.

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Additional White Papers for Marketers

9 Social Insights that Drive Real Business Results

Most retailers and brands recognize the value of user-generated content and are using the power of social to facilitate transactions on their websites. Many of these same companies, however, are not realizing the most valuable potential of this content: social intelligence.

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Anonymous Users Are People, Too

In this eBook, we outline how to identify anonymous users, convert them into known users, and turn them into power users.

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Email Power Prospecting Sales Kit

Email prospecting is hot and it feels much less threatening than cold calling.

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How Brands Should Use Social Gaming

Learn insights and best practices on how to develop a branded social game.

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Secrets of Successful Search Marketers

380 SEO Professionals reveal what makes them successful.

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Social Insights Report: How Recruiters Engage on Twitter

Despite all the technology available, your ability to reach, engage, and influence business decision makers is still limited

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Start With A Lead: Eight Critical Success Factors for Lead Generation eBook

According to studies, the single biggest issue for contemporary business-to-business marketers is effective lead generation. Conversely, it has been pointed out that 80 percent of marketing expenditures on lead generation are wasted because the leads are lost, ignored or discarded by sales people.

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The Complete Guide to Facebook Analytics

For marketing professionals in mid-sized companies to learn how to analyze the metrics that matter.

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The Performance Advertiser's Guide to Instagram

Reach your customers on one of the world's most popular social platforms.

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What's in a Name?

The right business name will make you stand out from your competition, help brand your company, and steer potential clients toward hiring you.

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