Featured White Papers
The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.
Thought leadership strategy
A step-by-step guide to planning and building your thought leadership strategy.
Whether you’re new to thought leadership or an experienced practitioner, this definitive guide is your go-to resource for step-by-step direction on how to plan, develop and execute a thought leadership strategy.
Track Your Licensed Digital Assets On Websites And Social Media
Digital content tracking can help brand managers and content marketers maximize performance and mitigate brand compliance risks. Learn why it is increasingly important to monitor images and video post-distribution.
Delivering Quality Customer Service In The Right Language, At The Right Time
Learn why developing a translation strategy is a key part of any AI-empowered customer service content operation.
A Step-by-Step Guide to Outsourcing Your Marketing Content Creation
Discover all you need to know about outsourcing your content production, whether you’re just starting a content program or building for enterprise scale.
Content Quality Checklist
Ensure your content is the right quality to rank with Google and engage your audience.
Don’t forget to check out our Content Voices Hub
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.
Definitive Guide to Brand-to-Demand Marketing
Learn how to balance long- and short-term marketing growth strategies to build the brand, earn trust, and deliver leads.
Measuring Brand-to-Demand Success: A Modern Marketer’s Kit for Tracking + Demonstrating ROI
Take the guesswork out of demonstrating content marketing ROI and seamlessly prove your value to business leadership.
Your Biggest Branding Headaches Solved
Learn how to solve six common branding headaches, so you can build a successful, recognizable brand that stands out in the marketplace.
The Art of Reusing Content
The world’s most engaging brands have mastered the art of content reuse. See how their creative teams are reusing content to create impactful and creative marketing campaigns.
Additional White Papers for Marketers
10 Best Practices to Drive On-Site Engagement
Today's web users increasingly expect an element of social interactivity.
A Click is Not a Customer: Using Offline Attribution to Improve Digital Ad Performance
Connect online advertising with real results
Creating Sales & Marketing Alignment
Create strong sales and marketing alignment by following this easy starter guide that covers everything from definition to practical tools.
Definitions for the Real World of Big Data Marketing
9 terms you and your team need to know.
Getting Clean Beauty Advertising Right
Advertising Claims in the Beauty Industry. Consumers forge strong bonds with beauty brands they use and follow. But exaggerated advertising claims and misguided marketing practices can break those bonds and damage consumer trust.
Going Digital While Staying Human: How To Create The Customer Experiences Of Tomorrow
With the advent of AI & machine learning, businesses can now adapt to changing customer expectations faster to deliver experiences that make customers feel understood and drive sales at the same time.
How to Cut B2B Marketing Costs and Increase Leads & Sales
Cutting Marketing Costs Typically Hurts Your Business - Here's How to Do It Right
How to Select Your Next SEO Firm: Ten Tough Questions to Guarantee Ongoing Success
Doing SEO right is not easy. Finding the right SEO agency is even more confounding. Use a sound strategy in your selection & ask the appropriate tough questions.
Learn how Jet, Airbnb and Instacart have built a successful 'Web & App' Strategy
In Web vs. App, we dive into the benefits of both mobile web and native apps, and how each channel has specific benefits that can improve the user experience.