White Paper and eBook Library

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


pace_no_tagline_120Brand Attachment

Consumers will encounter thousands of brands in a lifetime but will develop meaningful attachments to only a few of them, and there is a proven science to it. This paper will explain how brands move from transactional loyalty to a new realm of unbeatable, unmatched and irreplaceable true customer brand attachment.

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semrush_logoThe Invisible Key to Content Success [Joint Research]

Dive into the findings from joint research on the biggest Content Marketing challenges by CMI & SEMrush. Check why consolidating the content lifecycle through data, tools and better collaborative workflow may be the most important part of a digital content marketing strategy.

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ion_logo_2018_scribble_live Content Experience Impact and the Buyer’s Journey

Sponsored by ion interactive, the 2018 Demand Metric benchmark study “Content Experience Impact and the Buyer’s Journey” explores how effectively marketers use content to influence and support the buyer’s journey, a key success factor in marketing.

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Do you have a white paper you want to add to this library?
Contact CMI Sales: cmisales@ubm.com to learn more about this sponsored opportunity.


Aprimo_Bluegreen_logo_CMYKTop Marketing Challenges and How to Solve Them

This Guidebook will walk you through the different parts of your marketing organization to help you determine what works and what doesn’t, as well as identify solutions for the future of your business.

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SprinklrLogo-GR-stacked-multi-(R)17 Experts on What It Takes to Master Customer Experience

Customer experience is the new battleground for brands. 89% of organizations compete primarily on experience, and 95% tell others about a bad experience. To help brands compete in this new world, we spoke with 17 experts about the current state of customer experience and ways that brands can make – and keep – their customers happy.

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