Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

State of Content Marketing Report 2020

Successful marketers always keep up with the latest trends. To help you do this, we analyzed 600,000+ tweets, hundreds of thousands of search queries, 1,200,000+ blog posts, and surveyed 1,500+ marketers across the globe.

Download our free 2020 report to gain insights for your content strategy.

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How-To Guide On Content Marketing Strategy

People engage with content nowadays in fleeting moments, drawn to whatever is eye catching, funny, or emotional. The same can be said for B2B content as well. Whitepapers, eBooks, case studies – they’re all similar in the eyes of a reader. That’s why the strategy of how you develop, deploy, and track your content is incredibly important. In this guide, we’ll look through each one of these aspects. Take your content marketing strategy to the next level and increase sales and marketing ROI; download the white paper.

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Selecting a CX tech stack for long-term success

A great customer experience is paramount in today’s competitive digital-first world. If you’re not prioritizing these experiences, you’re falling behind. Becoming an experience-led company isn’t easy. It requires strong leadership from marketing—and an integrated CX technology stack that combines best-of-breed technologies to make it happen. Learn how to “Become an Experience-
Led Business with an Agile CX Tech Stack” with Adobe and Partners latest eBook.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

2020 Benchmark Report for Webcasts and Virtual Events

Download the 2020 Benchmark Report to learn about recent trends and best practices in the webcasting and virtual events industry. You’ll gain actionable insights on planning, marketing, and hosting an engaging online experience.

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The Extra 1%: Delivering a memorable content experience

Your customers expect memorable, unique content experiences. However, most companies fail to fulfill these expectations, leaving behind a trail of unhappy and unsatisfied customers.

In this guide, you’ll learn how to consistently deliver the extra 1% and provide customers with a memorable content experience.

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Use Sales Enablement as a Guide to RevOps

Experience is now more important than product. Eighty-four percent of customers agree.

This means that to be competitive, the companies that excel at creating compelling experiences across the entirety of the customer continuum are the ones that win.

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Additional White Papers for Marketers

7-Minute Buyer's Guide: Selecting the Right Marketing Automation Platform for Your Company

Created by AcquireSoftware’s Marketing Automation experts, this guide will highlight and explain the most important attributes when considering a new marketing automation platform for your company.

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Account-Based Marketing: A Practical Guide

Your step-by-step manual on all aspects of ABM.

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Building the Modern Market Research Stack

Traditional market research techniques have served marketers well for decades… but the data we have available about buyers and the technology to harness it has changed dramatically in recent years.

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Displaying your Physical Products and Delivering a Compelling Customer Trade Show Experience

Learn how Marketers use Interactive Product Demonstrations to engage and excite!

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Level Up Your Customer Service Strategy

Take actionable steps in our eGuide to gain the competitive edge you need.

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Profit Faucet: 10 Tip To Reduce Your Customer Acquisition Costs by 80% in 90 Days

Changing World Economics One Click at a Time

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Relying on Marketing Automation? You Need Marketing Data Management and Here's Why.

Why is the relationship between marketing automation and marketing data management so important? Download this Free eBook from ReachForce to find out.

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The Ultimate Guide to Content Marketing

The #1 guide to creating world-class content marketing for serious business growth and ROI.

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Tips for Stretching Your Content Marketing Dollars

Ideas to stretch your budget & increase your return.

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Your Guide to Choosing the Right Hubspot Agency Partner

The characteristics that matter and how to identify them

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