Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

Building Your Pillar Content Strategy

Everything you need to know on how to get started building a pillar page strategy that will increase your first page rankings.

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How to select and purchase a headless CMS – Buyer’s guide and RFP template

Ready to make the move to headless CMS? Learn what features you should be looking for and use this template to create your own request for proposal.

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Just Released! Martech Trends 2022 Report

Do you have the tools in your belt to create innovative content? We surveyed over 800 marketers to dig into the top technologies for ideating, publishing and distributing content. Download the report to learn what challenges content teams are facing and how they overcome them with marketing technologies.

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Statista Content Marketing Compass 2022 – the most important studies in one paper

The Content Marketing Compass summarizes the results and trends from the most important content marketing studies for 2022. This year we address the central theme of social media.

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Site Search Buyer’s Guide

Don’t make users stumble through your website navigation. Instead, deliver fast, accurate search results pointing to exactly what each user wants. This buyer’s guide will explore everything you need to know to get faster, better search for your website.

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Build a Better Content Brief with Tech

This guide explores what content briefs should include and how to amplify them to ensure that each time you give an assignment, the result is predictable, high-quality, and optimized for search engines.

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The State of Content Management 2022 

Read a detailed analysis of the state of content management across prominent and up-and-coming markets worldwide in 2022. 

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Industry Report: State of Content Creation 2022

Contentoo has grouped expert’s thoughts, insights, and experience on content creation, discussing interactive content, video content, personalized content, collaborative content and un-gating content. Read the full industry report now.

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Multilingual SEO & Content Marketing

Learn how to engage with your audience in their language through multilingual content marketing and SEO. Our authors share their expertise on multilingual content strategy, transcreation and much more.

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Don’t forget to check out our Content Voices Hub
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

 

 

 


The Content Marketer’s Guide to Getting a Raise

Learn how to focus on the right metrics, report on content ROI and align your metrics with business KPIs to justify your value (and content’s) to the organization and get rewarded.

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Content Matters 2022 Report  

Learn how content teams are driving growth, measuring what works, and thinking about the future—Content Matters is an exclusive WordPress VIP report and survey of 800+ leading content marketers worldwide. 

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A Strategic Guide to Content Marketing for Business Growth

This guide walks through how to take your content strategy to the next level and position your business for success in 2022.

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24 Experts Reveal Their Content Predictions for 2022

Learn the 9 trends marketing experts from Nasdaq, Zoom, Convince & Convert, (+ more!) predict will shape your 2022 content strategy.

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Accelerate Your Buyer’s Journey By Dynamically Curating Relevant Content

Forrester consulting study: Content experience platforms offer a B2B-specific approach to personalization.

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How a New Approach to Content Operations can Deliver a Differentiated Buying Experience

In this latest engaging and thought-provoking paper Robert Rose, best-selling author and founder of The Content Advisory explores the myth of the empowered buyer and why companies are fighting every day to differentiate their thought-leadership and content in a sea of sameness – and what you can do about it.

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Airtable Marketing Trends Report

The Airtable Marketing Trends Report uncovers the unique pain points marketing teams encounter as they deliver high quality, creative campaigns and content at breakneck speeds. Download the research report to find out how marketers are meeting new demands—and the struggles they’re encountering along the way.

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Additional White Papers for Marketers

5 Reasons Why Preference Management Is Good For Marketing ROI

Preference management is not just a compliance initiative, it’s a thermonuclear sales weapon. Learn how to leverage preference management to impact your ROI.

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5 Visual Marketing Trends For Brands

Our experts share their trends for brands hoping to engage consumers.

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Automation for SMBs: Do more with the software you use every day

Running a business is a bit like being a carpenter.

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Call Tracking: Measuring Campaign Effectiveness the Old Fashioned Way

How marketers now use call tracking and monitoring to generate qualified leads and measure campaign effectiveness across any medium.

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CMO Confessions: Whose Lead Is It Anyways?

The roles of sales and marketing have blurred over the years. As buyers increasingly self-educate their way to a purchase decision, it’s become clear that marketing owns the entire journey. But if that’s the case, where does sales fit in? And whose lead is it anyway?

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DeepCrawl's Ultimate Guide to Enterprise SEO

Everything you need to know about enterprise SEO, all in one white paper!

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Greek Yogurt Revolution

See Why the Greek Yogurt Trend is Far from Over

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Monetizing Online Engagement: The New Rules of the Marketing Game

Discover how the market has accepted the new rules of the marketing game, giving the individual customer more control than ever.

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Reliance on Search Engine Optimization for Industrial SMBs is a Slippery Slope

What do Google's ever-changing search results algorithms mean for your industrial business?

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The Integrated Marketing Analytics Guidebook

Learn how to build a marketing analytics framework and show marketing ROI with this integrated guidebook.

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