Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


Webcasts & Virtual Events 2019 Benchmark Report

A new study looking at trends from attendance to engagement. Use these best practices as a guide to boost engagement and increase ROI.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.


Eliminating Friction in the Funnel

If one section of your marketing funnel works well while another is problematic – you’re not alone. Learn the secrets of creating a frictionless funnel and gain key insights to optimize lead conversion and driving organizational growth.

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Additional White Papers for Marketers

Best Practices for Making Your Webinar a Success - Engage the Audience

Learn to Make Your Webinar Event Exciting and Relevant - and Deliver What You Promised.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

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Everything You Need to Know About Advertising on Instagram

People come to Instagram to be inspired and discover things they care about, and that includes content from brands.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Promote and Measure Hashtag Campaigns

Learn how hashtags can connect your social audience.

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Jivox Online Video Advertising: Real Customers. Real Success.

Learn how businesses have used AdSlate to effectively market their products and services online.

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Omnichannel Is No Longer Optional: Connecting the Contact Center Customer Experience

Master omnichannel service and triple customer retention.

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ROI Index: Top Mobile Media Sources

The Singular ROI Index ranks the top-performing ad channels driving the highest quality ROI for mobile marketers on iOS and Android. With over $1B in revenue, 315M installs, 1.7K+ apps, and 1.2K+ mobile media partners analyzed, the Singular ROI Index is the largest and most comprehensive study of its kind in the mobile marketing industry.

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Why a Data Catalog is Essential to the Success of Sales & Marketing Leaders

What it is. Why you need it. And how to find the right one.

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