Track Your Licensed Digital Assets On Websites And Social Media
Digital content tracking can help marketers and brand managers maximize performance and mitigate brand compliance risks. Learn why it is increasingly important to monitor images and video post-distribution.
Delivering Quality Customer Service In The Right Language, At The Right Time
Learn why developing a translation strategy is a key part of any AI-empowered customer service content operation.
A Step-by-Step Guide to Outsourcing Your Marketing Content Creation
Discover all you need to know about outsourcing your content production, whether you’re just starting a content program or building for enterprise scale.
Content Quality Checklist
Ensure your content is the right quality to rank with Google and engage your audience.
Definitive Guide to Brand-to-Demand Marketing
Learn how to balance long- and short-term marketing growth strategies to build the brand, earn trust, and deliver leads.
Measuring Brand-to-Demand Success: A Modern Marketer’s Kit for Tracking + Demonstrating ROI
Take the guesswork out of demonstrating content marketing ROI and seamlessly prove your value to business leadership.
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.
Your Biggest Branding Headaches Solved
Learn how to solve six common branding headaches, so you can build a successful, recognizable brand that stands out in the marketplace.
5 Reasons Why Brand Differentiation Is Your Biggest Competitive Advantage
The one thing your competitors can’t copy is your brand. Discover the top five reasons why brand differentiation is your company’s biggest competitive advantage.
The Influencer Identification Guide: Going beyond likes & views to secure quality partnerships
Learn how to to choose the right influencer partners in this three step guide to:
- Understand quality viewership over quantity
- Unlock consumer behaviors within a specific audience
- Reach for creators from adjacent categories
The Art of Reusing Content
The world’s most engaging brands have mastered the art of content reuse. See how their creative teams are reusing content to create impactful and creative marketing campaigns.
How to Deploy Successful Video Strategies at Scale
Ready to scale video content creation? Learn how to foster the mindshift necessary to become an entire office of content creators and the different types of videos each team should be making.
Additional White Papers for Marketers
A Marketer's Guide to connecting your data in Entertainment
Changing customer behavior demands new ways of connecting
Beyond Demographics: Add Lifestyle Information to Improve Direct Marketing Results
Discover an efficient way to gain insight into consumers' interests through the utilization of lifestyle and interest data.
Controlling PPC Costs with Negative Keywords: An Expert's Guide
Google AdWords advertisers, learn how to find and implement negative keywords, including creative applications beyond the obvious, by reading this free eBook!
How to transform unstructured social data into actionable insights with AI-enabled social listening?
Watch On Demand
Is Search Engine Optimization (SEO) Worth It?
Access tips, B2B and B2C search behavior trends, and learn practices to measure ROI in the rapidly growing SEO industry.
Let Me Entertain You: Trade Show Exhibits of Meaningless Marketing
190west’s guide explores how you can avoid the pitfalls of shallow marketing at your next trade show.
The Human Touch: Achieve Humanization in a Digital Marketing World
Learn how to create an individual and memorable B2B marketing strategy by stimulating a sense of “real human interaction” without needing face-to-face contact
Touchless Automation as a Competitive Edge
How Touchless Sales Order Automation Can Cut Costs While Enhancing Customer Experience.
Why Conversational Marketing Isn't Just Chatbots
Human-First Conversations Convert Your Most Engaged Buyers
