Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


Webcasts & Virtual Events 2019 Benchmark Report

A new study looking at trends from attendance to engagement. Use these best practices as a guide to boost engagement and increase ROI.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.


Eliminating Friction in the Funnel

If one section of your marketing funnel works well while another is problematic – you’re not alone. Learn the secrets of creating a frictionless funnel and gain key insights to optimize lead conversion and driving organizational growth.

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Additional White Papers for Marketers

6 Steps to Power Advocates to Create Authentic Brand Content

Learn how advocates can help you fill your content gap.

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Amplify your Webinars: Get the NetLine-ON24 Blueprint for Increasing Lead Volume

This is a recording of a live presentation with slides from Webinar World, featuring ON24 to share their success as NetLine clients.

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Create Highly Effective Landing Pages that Convert More Leads Faster than Ever

Use this step-by-step worksheet to increase the ROI of your landing pages.

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Ebook Download: Amplifying Your Web Analytics with Voice of the Customer Studies

How to combine user feedback with your web analysis & improve the overall customer experience

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Google Hummingbird - The Marketer's Guide

Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade.

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Guide to SEO: In-House vs. Outsourced

Get insight on both SEO done in-house or outsourced to see which option makes best sense for your business.

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The Complete Guide to Facebook Analytics

For marketing professionals in mid-sized companies to learn how to analyze the metrics that matter.

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The Power to Disrupt: How Marketers are Turning Industries Upside Down

“Disruption” is the darling of the high tech lexicon, and with good reason. Disruptive technology has the power to change the way people do things, and forever alter a competitive landscape.

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Top 10 Productivity Problems Marketing Teams Face and How to Solve Them

Does your team have enough time in the day? Is productivity difficult to define? Download this eBook to learn how to be more efficient as a team.

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Your Guide to Social Media Marketing

By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf.

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