White Paper and eBook Library

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


Why the MQL Is Broken and What to Do About It

Learn how to align your sales and marketing teams on the ubiquitous but flawed Marketing Qualified Lead (MQL).

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The Universe of Events: The Ultimate Guide to Event Marketing

Whether you’re a first-timer or a seasoned event prof, this all-in-one event marketing guide will help ensure your event strategy is light-years ahead of your competition.

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Do you have a white paper you want to add to this library?
Contact CMI Sales: cmisales@ubm.com to learn more about this sponsored opportunity.


The Definitive Guide to Content Analytics

Learn what you should be tracking to prove the value of your content across the funnel.

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