White Paper and eBook Library

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

Why Webinars are Essential for Every Marketer

73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads. In this new white paper, West Digital Media Solutions discusses how to use webinars to create demand and how to take advantage of the data they produce.

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How to Master Individualization to Delight Your Customers

Read the guide today for key steps, considerations and best practices for mastering individualization to delight your customers.

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What is Content Intelligence?

Learn how and why Content Intelligence is disrupting Content Marketing.

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The State of Event Marketing in the Technology Sector

Find out how much tech marketers spend on events, their challenges, who the decision makers are, and how they measure return on investment.

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Don’t forget to check out our CMI Content VIP Hub
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

The Enterprise Playbook to Event Lead Management

Learn faster, more streamlined ways to capture and route leads from in-person trade shows, conferences, and events.

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A Blueprint for B2B Design

Learn how to operationalize and scale B2B design at your organization.

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The Definitive Guide to Content Analytics

Learn what you should be tracking to prove the value of your content across the funnel.

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