Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


Marketing Technology

There are thousands of marketing technologies available for creative professionals today (literally!), with hundreds more entering the market every year. Learn how to strategically design your marketing technology stack for success in this comprehensive e-book from the digital asset management (DAM) experts at Canto.

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How Native Ads Improve Content Strategy

In our new research, Outbrain looked at the power and value of native advertising for content distribution and how marketers can avoid missed opportunities by understanding what audiences are truly interested in.

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The Cross-Channel Campaign Cookbook

Inside our cross-channel recipe book, we’ve deconstructed six popular lifecycle campaigns down to their core ingredients. We walk you through the key instructions needed to recreate and adapt your own versions to fit your brand’s unique growth strategy.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.


Social Media Trends for 2020

Discover the biggest industry trends that will define what’s next for social media, tech, and marketing in 2020.

Don’t miss out.

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The Forrester Wave™: Digital Asset Management for Customer Experience

Forrester Research, Inc. evaluated Aprimo among the 14 most significant DAM providers based on 28 criteria. Aprimo received the highest scores possible in 20 criteria, including Metadata & Taxonomy, Workflow & Approvals, Content Performance Analytics, Scalability, and Product Vision.

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Additional White Papers for Marketers

4 Best Practices for Growing Your Insurance Business

Today's consumers have more insurance options than ever before. And they know it.

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Becoming a Brand DJ

Mix owned and earned content to create unique brand experiences.

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Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition--Free Sample Chapter

Ditch traditional corporate branding to create a powerful, recognizable brand

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Escape the 9 Levels of Work Hell

Does arriving at work feel like walking through the very gates of Hell into an office full of unproductive and frustrated people? Is the work environment full of email drownings, data wastelands, excessive rework and fire drill infernos? Don't worry. There is hope.

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Forbes.com: Real ROI with Social Infrastructure

Find out how Forbes.com was able to unify login options, reach social users, and encourage engagement with the site's vast array of content.

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Getting Started with Social Media

An introduction to social media concepts, tools and program building.

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Marketing Gold: Connecting Integrated Multichannel Marketing with Business Growth

‘Marketing Gold' has the ability to become a measurable return on large investments in multichannel marketing.

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Mastering the A.R.T. of Employee Surveys

Top Three Secrets of Effective Employee Survey Programmes Revealed.

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The Data-Inspired Art of Growing Customer Relationships

We've all heard of data-driven marketing. Learn how to be data-inspired.

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Top Trends for Online Reputation Management in 2018

Learn how to gain a competitive advantage and learn about the new trends moving to the forefront.

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