White Paper and eBook Library

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


SprinklrLogo-GR-stacked-multi-(R)The Customer-First Future of Customer Care
The world spent $563 billion on advertising this year. By contrast, we spent $9 billion on customer care. That means brands spend 98% of their time and resources trying to find customers, and only 2% actually taking care of their customers. In a world where customers are connected, empowered, and in control, brands need to rethink what’s important. In this whitepaper, Sprinklr partners with leading customer care executives to discuss the role of people, process, and technology in driving change.

View Here



brightcove-logo-horizontal-grey-newThe Science of Social Video
With eight in ten consumers engaging with brands on social media, and three in four consumers linking social video viewing to purchasing decisions, we examine how brands can make the most of this opportunity. The Science of Social Video report examines how to turn social video views into value for your brand.

View Here


Do you have a white paper you want to add to this library?
Contact Peter Loibl: peter@contentinstitute.com to learn more about this sponsored opportunity.


sysomos logo_190CMO’s Guide to Social Media in 2018
Everything Business Leaders Need to Know About Social Media in 2018

This eBook provides a high-level overview of the current state of social media, to help VP level executives understand the platforms and strategies that matter in 2018.

View Here



ion_logo_2017Interactive Content Case Studies
Get nine stories of great brands creating engaging content experiences that generate business results. Download the Free PDF now and read how FedEx, Centermark, BASF, Key Equipment Finance, Arcserve, UBM, Purchasing Power, VSP and Dell leverage interactive experiences to accelerate revenue.

View Here