2018 Report: How Top Businesses Approach Content Creation
Based on a survey conducted with over 250 global content professionals, this report is loaded with information about today’s content creation practices and goals. Download the report and learn what we discovered, including some of the world’s major brands’ top content priorities in 2018, the challenges they face, and how they solve them.
Consumers will encounter thousands of brands in a lifetime but will develop meaningful attachments to only a few of them, and there is a proven science to it. This paper will explain how brands move from transactional loyalty to a new realm of unbeatable, unmatched and irreplaceable true customer brand attachment.
Contact CMI Sales: cmisales@ubm.com to learn more about this sponsored opportunity.
Content Experience Impact and the Buyer’s Journey
Sponsored by ion interactive, the 2018 Demand Metric benchmark study “Content Experience Impact and the Buyer’s Journey” explores how effectively marketers use content to influence and support the buyer’s journey, a key success factor in marketing.
