Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

The Chief Brand Officer’s Checklist

As a Chief Brand Officer (CBO), you have to be the brand’s champion. You need to make sure all elements work together to tell your customers a cohesive story. Download this checklist for guidance on the most important boxes that need to be checked to succeed.

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Why Modern Go-to-Market Strategies Rely on Sales Enablement

While buyers move toward self-educating, marketers and sellers need to find compelling ways to offer value and serve as trusted advisors to simplify the buying process. It’s becoming a mandate for marketers to provide what sales teams need to support meaningful buyer engagement.

Learn about how sales enablement makes this possible through reliable, simple access to up-to-date content, just-in-time learning, and critical analytics that help you optimize go-to-market initiatives to impact revenue growth.

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2021 Video in Business Benchmark Report

As the use of video increases, it’s important to have benchmarks to guide best practices, identify opportunities, and evaluate success. That’s why we created the fourth annual Video in Business Benchmark Report, which analyzes business’ use of video to support sales, marketing, and communication efforts.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

Airtable Marketing Trends Report

The Airtable Marketing Trends Report uncovers the unique pain points marketing teams encounter as they deliver high quality, creative campaigns and content at breakneck speeds. Download the research report to find out how marketers are meeting new demands—and the struggles they’re encountering along the way.

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2021 Gartner Magic Quadrant for Digital Experience Platforms (DXP)

The Gartner Magic Quadrant for Digital Experience Platforms (DXP) is out, offering an up-to-the-minute, comprehensive report on the state of DXP today. See who the evaluated vendors are in the space, as well as their strengths and cautions—all in one place.

Download your complimentary copy of the 2021 Magic Quadrant report to learn how Acquia has been evaluated with other DXP companies and why we believe Acquia—and our recent acquisitions—stand out.

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24 Point Checklist for Migrating Your CMS from On-Premises to the Cloud

If you’re considering migrating your content management system (CMS) to the cloud, this 24-point checklist will get you on the right track with best-practices for a successful migration.

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How to Overcome Your 2020 Marketing Challenges

To better understand the marketing impacts of the pandemic, we sent out a survey to over 100 marketers with the goal of uncovering their biggest challenges in 2020. We turned our findings into a report that offers tips and best practices to help you stay ahead of the curve.

Download the research report to find out what the top challenges for marketers were and how you can overcome them in 2021.

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Additional White Papers for Marketers

7 Secrets to Amazon Success

If you already sell on Amazon, you know it's a competitive place.

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9 ways to help increase attendance at your next virtual event

As COVID - 19 put a pause on in-person meetups, marketing event have gone virtual.

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Aligning Your Industrial / Manufacturing Internet Marketing with Your Business Plan

Are you responsible for your manufacturing company’s website?

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Get key insights on the main 4 B2B E-commerce challenges for Brand Manufacturers, and learn how 7 leading brands are solving them.

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Building Brand Loyalty in a Digital-First World

Go beyond email. Learn how to leverage your first-party data to create brand champions across all devices and channels.

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Demystifying Personalization

Drive higher marketing ROI.

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Market Shifts Edition: Facebook wants to be a metaverse company & the outlook on virtual worlds

6Pages Market Shifts edition: Facebook wants to be a “metaverse company” and the outlook on virtual worlds. Get insight into one of the most important, far-reaching market shifts in technology and business, as part of this 6Pages series.

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Online Marketing: Content Marketing to Keep Google Happy

Online marketing is a broad subject but it's beneficial to have an overview of the range of online marketing techniques before choosing those that make the most sense for your business.

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The KISS Method of Digital Marketing Success

In this must-read guide, author and social media expert Jason Falls separates the signal from the noise and explains how you can get better results with simpler, smarter campaigns.

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Your Online Reputation Drives HCAHPS Scores

HCAHPS is the barometer for understanding a patient's hospital experience.

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