Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


The Shifting Landscape of Marketing and the Rise of Virtualization in the Post-COVID Economy

In the aftermath of COVID-19 most every aspect of “business as usual” has been disrupted and will be forever changed. In this white paper, the teams at OpenExchange and TribalVision will discuss our collective new normal, from both a marketing and sales perspective. Included are strategies focused on adjusting to our new reality and positioning your business in the best way to succeed, as it relates to your overall marketing strategy, in-person events, and sales and marketing communications.

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The Extra 1%: Delivering a memorable content experience

Your customers expect memorable, unique content experiences. However, most companies fail to fulfill these expectations, leaving behind a trail of unhappy and unsatisfied customers. In this guide, you’ll learn how to consistently deliver the extra 1% and provide customers with a memorable content experience.

 

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Additional White Papers for Marketers

3 Pillars of Online Customer Communities

Find out the three key foundational principles of successful customer communities

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CMO Social Media Guide: Everything is Still Different

Everything Business Leaders Need to Know About Social Media in 2018.

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Ensure Social Media Compliance Across Your Organization

Customers now expect the same level of service on social media from financial firms, insurance providers, and other regulated enterprises as they receive from technology and retail companies. But without the right compliance controls in place, your organization could violate customer privacy rules and other regulatory guidelines.

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How Marketers Use Salesforce For Data-Driven Customer Engagement

Today, marketers influence the entire customer journey-but how are the best marketers using Salesforce to deliver the right message, at the right time, on the right channel?

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Innovate Your Subscription Pricing Strategies

It takes consideration, iteration, and field–tested plays to create the perfect pricing & packaging strategy.

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Keep it Simple - Five Powerful Pareto Principles to Fast Track Your Marketing

Simplify your marketing journey using the 80/20 rule and achieve better results faster.

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Social Media Best Practices

This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices.

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The Crazy Busy Marketer's Guide to Content Creation in the Real World

Content is how you get found, how you educate, build trust, answer questions, stand out, and sell in the world we live in today.

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The Short Code Marketing Opportunity

Learn more about short code marketing, the audience and what the marketing opportunity is for this growing channel.

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Webinar Best Practices Series: The Art of Converting Webinar Leads into Pipeline and Revenue

The best webinars not only generate great leads but they also help turn those names into customers

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