Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

Eliminating Friction in the Funnel

If one section of your marketing funnel works well while another is problematic – you’re not alone. Learn the secrets of creating a frictionless funnel and gain key insights to optimize lead conversion and driving organizational growth.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

Enabling the Future State of Content

This eBook, Enabling the Future State of Content, outlines where technology is taking us and how, through a machine-first strategy, we can help you generate those rich experiences for your customers.

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Additional White Papers for Marketers

10 Google Analytics Tools Your Business Should Be Using

Understanding the location of your website traffic will help you to establish whether or not you are reaching your targeted audience as well as reveal emerging audiences.

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Calculating the ROI of Enterprise Collaboration Software

Achieve your enterprise social collaboration goals.

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Competing with Big Tech

4 Strategies to Win More Sales

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Cut Through the B2B Noise: Drive Engagement, Action, Conversion, and Loyalty

What are today's most successful B2B marketers doing to cut through the noise and drive real engagement? Join us and find out.

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Great Mobile User Experience: It's All About Your Audience

Great user experience captures mobile users right out of the gate instead of losing them forever.

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Reach Your Target Audience With Facebook Analytics

Learn how to analyze the metrics that matter for your enterprise company.

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Small Business Digital Marketing Survival Kit

Here's everything your small business needs to survive (and grow) online...

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The B2B Marketer's Guide for Creating Scrappy Campaigns

As B2B marketers, we have too much to do and too little time. Targets continue to increase, yet our resources remain the same.

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The Time-Saver Power Point Template: Quick and Easy Website Analysis

Various professionals working for an ebusiness need to take on website analysis as part of their job role. However, for many, knowing what to do, how to start, etc. can be overwhelming. And for those business professionals that indeed know what they are doing, they can make their job a lot easier with a pre-planned and written template to present to their colleagues on their analysis work and conclusions.

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What the Plus! Google + for the Rest of Us

This book will help you to derive as much joy and value from Google Plus as Guy Kawasaki does.

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