White Paper and eBook Library

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

What is Content Intelligence?

Learn how and why Content Intelligence is disrupting Content Marketing.


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Why the MQL Is Broken and What to Do About It

Learn how to align your sales and marketing teams on the ubiquitous but flawed Marketing Qualified Lead (MQL).

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The Universe of Events: The Ultimate Guide to Event Marketing

Whether you’re a first-timer or a seasoned event prof, this all-in-one event marketing guide will help ensure your event strategy is light-years ahead of your competition.

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Do you have a white paper you want to add to this library?
Contact CMI Sales: cmisales@ubm.com to learn more about this sponsored opportunity.

The State of Event Marketing in the Technology Sector

Find out how much tech marketers spend on events, their challenges, who the decision makers are, and how they measure return on investment.

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Winning the Game of Trust

Learn how to use webinars to build trust at each stage of the buyer journey and win more business.

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The Definitive Guide to Content Analytics

Learn what you should be tracking to prove the value of your content across the funnel.

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