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Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

Thought leadership strategy

A step-by-step guide to planning and building your thought leadership strategy.

Whether you’re new to thought leadership or an experienced practitioner, this definitive guide is your go-to resource for step-by-step direction on how to plan, develop and execute a thought leadership strategy.

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Track Your Licensed Digital Assets On Websites And Social Media

Digital content tracking can help brand managers and content marketers maximize performance and mitigate brand compliance risks. Learn why it is increasingly important to monitor images and video post-distribution.

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Delivering Quality Customer Service In The Right Language, At The Right Time

Learn why developing a translation strategy is a key part of any AI-empowered customer service content operation.

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A Step-by-Step Guide to Outsourcing Your Marketing Content Creation

Discover all you need to know about outsourcing your content production, whether you’re just starting a content program or building for enterprise scale.

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Content Quality Checklist

Ensure your content is the right quality to rank with Google and engage your audience.

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Don’t forget to check out our Content Voices Hub
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

Definitive Guide to Brand-to-Demand Marketing

Learn how to balance long- and short-term marketing growth strategies to build the brand, earn trust, and deliver leads.

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Measuring Brand-to-Demand Success: A Modern Marketer’s Kit for Tracking + Demonstrating ROI

Take the guesswork out of demonstrating content marketing ROI and seamlessly prove your value to business leadership.

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Your Biggest Branding Headaches Solved

Learn how to solve six common branding headaches, so you can build a successful, recognizable brand that stands out in the marketplace.

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The Art of Reusing Content

The world’s most engaging brands have mastered the art of content reuse. See how their creative teams are reusing content to create impactful and creative marketing campaigns.

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Additional White Papers for Marketers