Featured White Papers
Thought leadership strategy
A step-by-step guide to planning and building your thought leadership strategy.
Whether you’re new to thought leadership or an experienced practitioner, this definitive guide is your go-to resource for step-by-step direction on how to plan, develop and execute a thought leadership strategy.
Track Your Licensed Digital Assets On Websites And Social Media
Digital content tracking can help brand managers and content marketers maximize performance and mitigate brand compliance risks. Learn why it is increasingly important to monitor images and video post-distribution.
Delivering Quality Customer Service In The Right Language, At The Right Time
Learn why developing a translation strategy is a key part of any AI-empowered customer service content operation.
A Step-by-Step Guide to Outsourcing Your Marketing Content Creation
Discover all you need to know about outsourcing your content production, whether you’re just starting a content program or building for enterprise scale.
Content Quality Checklist
Ensure your content is the right quality to rank with Google and engage your audience.
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.
Definitive Guide to Brand-to-Demand Marketing
Learn how to balance long- and short-term marketing growth strategies to build the brand, earn trust, and deliver leads.
Measuring Brand-to-Demand Success: A Modern Marketer’s Kit for Tracking + Demonstrating ROI
Take the guesswork out of demonstrating content marketing ROI and seamlessly prove your value to business leadership.
Your Biggest Branding Headaches Solved
Learn how to solve six common branding headaches, so you can build a successful, recognizable brand that stands out in the marketplace.
The Art of Reusing Content
The world’s most engaging brands have mastered the art of content reuse. See how their creative teams are reusing content to create impactful and creative marketing campaigns.
Additional White Papers for Marketers
7 Gamification Features To Boost Adoption of Health & Sanitization Practices Among Customers
Encourage Customer Health & Safety with Gamification
Defining an ICP for Manufacturers
Create a foundation for your unique target market that accelerates sales and marketing’s impact
Emerging Cross-border E-Commerce Market: The Middle East
Get insights into the behaviors and technologies that make the Middle East one of the most exciting emerging markets for cross-border sales.
How Custom Recruiting Powers Microsoft's $1 Trillion Market Cap
Find out how Microsoft sourced detailed ‘voice of the customer’ insights before launching an innovative new product using Azure Cloud Services.
How to Grow Your Business Out of Uncertainty
While there is no such thing as "certainty," feeling uncertain can be crippling - here's how to break out of that rut
How to Maximize Your Revenue with Subscription Pricing
Even though the subscription train was coming, it has now been accelerated by COVID-19. If you’d like to consider maximizing your revenue with a subscription-based pricing model or membership pricing strategy, it is important to develop a strategy based on the balanced Revenue Growth Management framework that draws on profitability, value and the market.
Make No Mistake: How Worst-Practices Derail Successful ABM Efforts
This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.
Personalization in the AI Era: What B2B Marketers Need To Know and What They Should Do
The recent emergence of AI-powered technology marks a profound change in how B2B marketers can engage buyers. This is the start of the AI era.
Strategic Loyalty Design
Loyalty and strategic loyalty are two different things. Businesses driven only to “check the box” end up with cookie-cutter programs that do little to deliver on business strategy.
