Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

BLAM! Bombora’s guide to Buyer-Led ABM
Discover a new way to close deals faster by pursuing the accounts who are in-market and ready to buy with Buyer-led ABM (BLAM!) – an empathetic approach to understanding exactly what your prospective customers are looking to know more about, using privacy-compliant Intent data.

Champion a transformative and more effective way of doing account-based marketing (ABM) with heart.

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The Chief Brand Officer’s Checklist

As a Chief Brand Officer (CBO), you have to be the brand’s champion. You need to make sure all elements work together to tell your customers a cohesive story. Download this checklist for guidance on the most important boxes that need to be checked to succeed.

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2020 Gartner Market Guide for Digital Asset Management

Rapidly expanding volume and velocity of content, real-time personalization variations, and global distribution are driving more organizations to investigate DAMs. Marketing leaders should scope requirements and use cases to successfully navigate a complex and changing technology landscape.
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Why Modern Go-to-Market Strategies Rely on Sales Enablement

While buyers move toward self-educating, marketers and sellers need to find compelling ways to offer value and serve as trusted advisors to simplify the buying process. It’s becoming a mandate for marketers to provide what sales teams need to support meaningful buyer engagement.

Learn about how sales enablement makes this possible through reliable, simple access to up-to-date content, just-in-time learning, and critical analytics that help you optimize go-to-market initiatives to impact revenue growth.

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2021 Video in Business Benchmark Report

As the use of video increases, it’s important to have benchmarks to guide best practices, identify opportunities, and evaluate success. That’s why we created the fourth annual Video in Business Benchmark Report, which analyzes business’ use of video to support sales, marketing, and communication efforts.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

Airtable Marketing Trends Report

The Airtable Marketing Trends Report uncovers the unique pain points marketing teams encounter as they deliver high quality, creative campaigns and content at breakneck speeds. Download the research report to find out how marketers are meeting new demands—and the struggles they’re encountering along the way.

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2021 Gartner Magic Quadrant for Digital Experience Platforms (DXP)

The Gartner Magic Quadrant for Digital Experience Platforms (DXP) is out, offering an up-to-the-minute, comprehensive report on the state of DXP today. See who the evaluated vendors are in the space, as well as their strengths and cautions—all in one place.

Download your complimentary copy of the 2021 Magic Quadrant report to learn how Acquia has been evaluated with other DXP companies and why we believe Acquia—and our recent acquisitions—stand out.

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24 Point Checklist for Migrating Your CMS from On-Premises to the Cloud

If you’re considering migrating your content management system (CMS) to the cloud, this 24-point checklist will get you on the right track with best-practices for a successful migration.

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How to Overcome Your 2020 Marketing Challenges

To better understand the marketing impacts of the pandemic, we sent out a survey to over 100 marketers with the goal of uncovering their biggest challenges in 2020. We turned our findings into a report that offers tips and best practices to help you stay ahead of the curve.

Download the research report to find out what the top challenges for marketers were and how you can overcome them in 2021.

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Additional White Papers for Marketers

Automation for SMBs: Do more with the software you use every day

Running a business is a bit like being a carpenter.

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B2B Contact Data Providers

The circumstances may have changed, but expectations for sales productivity have risen.

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Capturing Untapped Revenue

Learn how customer experience insights improve remarketing and customer revenue recovery.

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Ebook: Allbound vs. Salesforce

Learn How Allbound Can Increase the Value of Your Salesforce Instance

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Everything You Always Wanted to Know About Amazon Sponsored Products

If you're on Amazon, you need to stand out.

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It's Not You, It's My Data

Not to sound too alarmist, but retail is evolving faster than ever before in the history of the known universe. Brands that don't adapt --and marketers that don't adopt new technological skills --will not last.

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The Essential Marketing Automation Handbook

Learn 15 crucial steps to successful B2B Marketing Automation.

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The Giant Book of Form Optimization

Your everything guide to online forms.

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The Good, The Great And The Positives of Selecting The Right Telemarketing Company

Widely used by businesses of all size, telemarketing services promote goods and services, generate leads, set appointments, conduct market research, and build lasting customer relationships.

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Your Web-to-Store strategy with Google Local Inventory Ads

Tips to help you get started

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