Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

State of Content Marketing Report 2020

Successful marketers always keep up with the latest trends. To help you do this, we analyzed 600,000+ tweets, hundreds of thousands of search queries, 1,200,000+ blog posts, and surveyed 1,500+ marketers across the globe.

Download our free 2020 report to gain insights for your content strategy.

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How-To Guide On Content Marketing Strategy

People engage with content nowadays in fleeting moments, drawn to whatever is eye catching, funny, or emotional. The same can be said for B2B content as well. Whitepapers, eBooks, case studies – they’re all similar in the eyes of a reader. That’s why the strategy of how you develop, deploy, and track your content is incredibly important. In this guide, we’ll look through each one of these aspects. Take your content marketing strategy to the next level and increase sales and marketing ROI; download the white paper.

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Selecting a CX tech stack for long-term success

A great customer experience is paramount in today’s competitive digital-first world. If you’re not prioritizing these experiences, you’re falling behind. Becoming an experience-led company isn’t easy. It requires strong leadership from marketing—and an integrated CX technology stack that combines best-of-breed technologies to make it happen. Learn how to “Become an Experience-
Led Business with an Agile CX Tech Stack” with Adobe and Partners latest eBook.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

2020 Benchmark Report for Webcasts and Virtual Events

Download the 2020 Benchmark Report to learn about recent trends and best practices in the webcasting and virtual events industry. You’ll gain actionable insights on planning, marketing, and hosting an engaging online experience.

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The Extra 1%: Delivering a memorable content experience

Your customers expect memorable, unique content experiences. However, most companies fail to fulfill these expectations, leaving behind a trail of unhappy and unsatisfied customers.

In this guide, you’ll learn how to consistently deliver the extra 1% and provide customers with a memorable content experience.

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Use Sales Enablement as a Guide to RevOps

Experience is now more important than product. Eighty-four percent of customers agree.

This means that to be competitive, the companies that excel at creating compelling experiences across the entirety of the customer continuum are the ones that win.

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Additional White Papers for Marketers

4 Simple Ways to Find Time for Creative Work

How to fuel production without killing creativity.

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8 Tips for Social Business

HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy.

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Crisis Communications: What We Can Learn from Pilots

Download your free How to Guide

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Developing an Account-Based Marketing Program

This workbook is full of templates, instructions, meeting agendas, technology recommendations and more to convert potential into real achievements.

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Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

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One is the Loneliest Number: How Deploying and Managing Multiple MAPs Will Change the Game for Distributed Enterprises

Smart companies have a Marketing Automation Platform. Smarter companies have one for each of their teams.

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Real-Time Marketing on Social Media

This white paper identifies lessons in real-time social media marketing applicable to any industry.

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Roadmap for Pricing Success

Here's how online retailers can develop and implement a data-driven pricing strategy.

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The Guide to Influencer Marketing Automation

The five pillars in this guide are the industry's roadmap to success in the Influence Economy.

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The Roadmap to Modernizing Your Insurance Agency

We gathered 5 insurance thought leaders and asked them "What does a modern insurance agency look like?" In this eBook, they share practical steps you can take on the road to modernizing your agency.

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