Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

State of Content Marketing Report 2020

Successful marketers always keep up with the latest trends. To help you do this, we analyzed 600,000+ tweets, hundreds of thousands of search queries, 1,200,000+ blog posts, and surveyed 1,500+ marketers across the globe.

Download our free 2020 report to gain insights for your content strategy.

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How-To Guide On Content Marketing Strategy

People engage with content nowadays in fleeting moments, drawn to whatever is eye catching, funny, or emotional. The same can be said for B2B content as well. Whitepapers, eBooks, case studies – they’re all similar in the eyes of a reader. That’s why the strategy of how you develop, deploy, and track your content is incredibly important. In this guide, we’ll look through each one of these aspects. Take your content marketing strategy to the next level and increase sales and marketing ROI; download the white paper.

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Selecting a CX tech stack for long-term success

A great customer experience is paramount in today’s competitive digital-first world. If you’re not prioritizing these experiences, you’re falling behind. Becoming an experience-led company isn’t easy. It requires strong leadership from marketing—and an integrated CX technology stack that combines best-of-breed technologies to make it happen. Learn how to “Become an Experience-
Led Business with an Agile CX Tech Stack” with Adobe and Partners latest eBook.

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In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

2020 Benchmark Report for Webcasts and Virtual Events

Download the 2020 Benchmark Report to learn about recent trends and best practices in the webcasting and virtual events industry. You’ll gain actionable insights on planning, marketing, and hosting an engaging online experience.

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The Extra 1%: Delivering a memorable content experience

Your customers expect memorable, unique content experiences. However, most companies fail to fulfill these expectations, leaving behind a trail of unhappy and unsatisfied customers.

In this guide, you’ll learn how to consistently deliver the extra 1% and provide customers with a memorable content experience.

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Use Sales Enablement as a Guide to RevOps

Experience is now more important than product. Eighty-four percent of customers agree.

This means that to be competitive, the companies that excel at creating compelling experiences across the entirety of the customer continuum are the ones that win.

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Additional White Papers for Marketers

#RapidResponse: How to Make Your Marketing Stay Relevant During Uncertain Times

When the world turns upside down, how do you make sure your marketing has the right tone and message to resonate with your audience, right now?

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6 Easy Tactics That Will Turn Your Webinars into Lead Generation Machines

Webinars lead the pack in driving sales leads.

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8 Things Influencers Can Do for Your Brand

Unleash the power of influencer content.

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8 Tips to Create Search-Friendly Press Releases

Use press releases to boost rankings and generate leads.

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Customer Success Software Buyers Guide

Just seeing customers as red, yellow, green is not enough. Download the Customer Success Software Buyer’s Guide and make sure you’re not missing anything when evaluating solutions.

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Learn How to Deliver Content Your Employees Love to Share

Establishing and understanding the connection between content and what your employees will love and share is critical to your digital success.

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Measure Your Data Quality Using Seven Dimensions

Target right customers and prospects by using ‘relevant’ database.

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Re-inventing CRM and Loyalty

Gain a comprehensive understanding of the available CRM technologies, and the advantages they can offer to stay ahead in the competition.

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The Social Hunger

Why your Audience Feasts on Social Media.

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Why Digital Asset Management (DAM) for Your Marketing Organization?

Growing Marketing Organizations Can Often Fall into Chaotic Behavior

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