Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

Statista Content Marketing Compass 2022 – the most important studies in one paper

The Content Marketing Compass summarizes the results and trends from the most important content marketing studies for 2022. This year we address the central theme of social media.

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Site Search Buyer’s Guide

Don’t make users stumble through your website navigation. Instead, deliver fast, accurate search results pointing to exactly what each user wants. This buyer’s guide will explore everything you need to know to get faster, better search for your website.

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Build a Better Content Brief with Tech

This guide explores what content briefs should include and how to amplify them to ensure that each time you give an assignment, the result is predictable, high-quality, and optimized for search engines.

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The State of Content Management 2022 

Read a detailed analysis of the state of content management across prominent and up-and-coming markets worldwide in 2022. 

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Industry Report: State of Content Creation 2022

Contentoo has grouped expert’s thoughts, insights, and experience on content creation, discussing interactive content, video content, personalized content, collaborative content and un-gating content. Read the full industry report now.

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Multilingual SEO & Content Marketing

Learn how to engage with your audience in their language through multilingual content marketing and SEO. Our authors share their expertise on multilingual content strategy, transcreation and much more.

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The Content Marketer’s Guide to Getting a Raise

Learn how to focus on the right metrics, report on content ROI and align your metrics with business KPIs to justify your value (and content’s) to the organization and get rewarded.

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Content Matters 2022 Report  

Learn how content teams are driving growth, measuring what works, and thinking about the future—Content Matters is an exclusive WordPress VIP report and survey of 800+ leading content marketers worldwide. 

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A Strategic Guide to Content Marketing for Business Growth

This guide walks through how to take your content strategy to the next level and position your business for success in 2022.

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Don’t forget to check out our Content Voices Hub
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

 

 

 


24 Experts Reveal Their Content Predictions for 2022

Learn the 9 trends marketing experts from Nasdaq, Zoom, Convince & Convert, (+ more!) predict will shape your 2022 content strategy.

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Accelerate Your Buyer’s Journey By Dynamically Curating Relevant Content

Forrester consulting study: Content experience platforms offer a B2B-specific approach to personalization.

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How a New Approach to Content Operations can Deliver a Differentiated Buying Experience

In this latest engaging and thought-provoking paper Robert Rose, best-selling author and founder of The Content Advisory explores the myth of the empowered buyer and why companies are fighting every day to differentiate their thought-leadership and content in a sea of sameness – and what you can do about it.

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Airtable Marketing Trends Report

The Airtable Marketing Trends Report uncovers the unique pain points marketing teams encounter as they deliver high quality, creative campaigns and content at breakneck speeds. Download the research report to find out how marketers are meeting new demands—and the struggles they’re encountering along the way.

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Additional White Papers for Marketers

8 Must-Have Strategies for Killer Facebook App Install Campaigns

Learn how to master Facebook app install campaigns with this free eBook.

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Building Your Client Funnels With Data and User Intent

More clicks=less conversion?

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Full Funnel Marketing

How to embrace revenue responsibility and increase marketing’s influence on pipeline growth and closed deals.

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How to Effectively Use E-mail Marketing to Increase ROI

Many companies report that the most challenging aspect of successful e-mail marketing lies in finding employees with the expertise to properly develop and implement an e-mail strategy. A recent survey by InsideUp found that for 70 percent of B2B companies, lack of expertise within their firm and the difficulty finding qualified people to do the work were the biggest obstacles to successful online marketing.

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How to Gauge a Marketing Company's Legitimacy

Quick! Save Yourself from a Disastrous Partnership!

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Taulia: A Video Marketing Success Story

See how Taulia uses humor to drive over $125M in pipeline with their funny videos.

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The 20-Minute PPC Work Week: Making the Most of Your PPC Account in Minimal Time

Most small businesses get weak results from PPC for one simple reason: They don't spend enough time in their accounts. The reality is, you don't have to spend days or even hours per week working on PPC to make a difference. You can make a real impact on your PPC performance in just 20 minutes per week. Really!

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The 2021 B2B Marketing Mix Report

Get the marketing data you need to plan your marketing program and finalize your budget for 2021.

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The Marketers Guide to Emails on Mobile

The Importance of Email Marketing & Mobile Apps

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Unstoppable Facebook Traffic

Learn the most effective Facebook marketing strategies.

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