The Cross-Channel Campaign Cookbook
Inside our cross-channel recipe book, we’ve deconstructed six popular lifecycle campaigns down to their core ingredients. We walk you through the key instructions needed to recreate and adapt your own versions to fit your brand’s unique growth strategy.
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.
Eliminating Friction in the Funnel
If one section of your marketing funnel works well while another is problematic – you’re not alone. Learn the secrets of creating a frictionless funnel and gain key insights to optimize lead conversion and driving organizational growth.
Additional White Papers for Marketers
A New Brand of Marketing: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline
Understand the context in which marketing has become a technology-powered discipline. This book frames the epic collaboration underway between marketers and technologists.
Business-to-Business High-Tech Lead Farmâ¢
Download this FREE white paper to discover how B-to-B High-Tech Lead Farm™ methodology optimizes demand generation campaign performance.
Designing for WordPress: Using User Experience to Tell a Strong Brand Story
Tackle the basics of user experience and how together with a strong brand story designing for WordPress can be made much easier.
Key Considerations When Selecting a User Management Platform Solution
Discover how the key to online success today is acquiring more users, engaging with them and learning more about them to offer relevant experiences.
Not So Satisfried: Understanding Why Burger King's New Satisfries Underwhelm Consumers
In September 2013, Burger King announced the release of a healthier crinkle-cut fry option, which it branded, “Satisfries.” The fast food titan markets Satisfries as containing 30% less fat and 20% fewer calories than its traditional french fries.
Social Marketing to the Business Customer - Free Sample Chapter
This book will help you learn to listen to your B2B market, generate major account leads, and build client relationships.
The No-Nonsense Guide to Achieving Omni-Channel Relevance
Ever since the term “omni-channel” was first coined years ago, marketing technology vendors have over-promised and under-delivered on providing businesses with this holy grail of brand ubiquity.
The State of Product Leadership
Insights from 300 Technology Product Management Executives and Managers.
Why Social Marketing Will Deliver a Positive ROI for Your Brand
Learn how to use social media marketing to meet concrete business objectives.
