Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.


Content Operations Self Assessment: How Do You Measure Up?

COVID knocked us all for a blow. Budgets cut, events gone, lead channels changed overnight. With 2021 in sight, marketers are strategizing their post-pandemic approach. Many are looking in alternative technologies, methodologies, and skillsets – but first need to look inward to see where they’re strong and where they’re exposed. Where do you fall? Take our assessment to find out and learn some practical, real-world next steps for advancement.

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The Ultimate Guide to Headless CMS

Understanding the technology that powers today’s leading content organizations

Now more than ever, great content marketing is about creating cohesive, personalized customer experiences across all channels. Creating a powerful message is step one—but how do you deliver it?

More and more organizations turn to a new kind of content management system to put their vision of multi-device, multi-channel content marketing into action: A headless CMS. In this ebook, you’ll learn what a headless CMS is and how your team could benefit from one.

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Modern Agile Marketing eBook

Faster and Flexible Strategies for Today’s Unpredictable World

Innovative marketers are updating the idea of agile marketing in light of our new normal – let’s call it “Modern Agile Marketing.” What makes it modern is obvious. We’re all living and working in a new reality, and we’re still discovering how—and how much—things will change.

Download our latest eBook where we’re sharing five of our best-practice recommendations for embracing Modern Agile Marketing to create faster and flexible strategies for today’s unpredictable world.

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Additional White Papers for Marketers

9 Social Insights that Drive Real Business Results

Most retailers and brands recognize the value of user-generated content and are using the power of social to facilitate transactions on their websites. Many of these same companies, however, are not realizing the most valuable potential of this content: social intelligence.

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A 5-Step Plan for Running C2B -- Your Guide to Social Intelligence

Stimulate your thinking and help your social intelligence planning by reading this 5-step plan to optimize your Customer-to-Business (C2B) strategy.

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Best Practices for Online Marketing Events with WebEx Events Center

Offers an outline for conducting online marketing events, with a menu of optional tips and best practices as a reference.

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How to Boost Your Company's Sales with Marketing

This step-by-step guide will help you create a successful business-to-business “marketing for leads” program.

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How to Prepare Contact and Account Data for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies…

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Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

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Scaling Human Interactions in Customer Experiences

In the digital age, what differentiates your marketing from your competitors'?

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The 5 Worst Things a Creative Can Say

This eBook exposes five common phrases that create the illusion of productivity, but are hiding serious productivity problems.

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Webinar Best Practices Series: The Art of Converting Webinar Leads into Pipeline and Revenue

The best webinars not only generate great leads but they also help turn those names into customers

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What's Driving Today's Marketers?

See the latest data in our 2017 Email Marketing Industry Report.

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