Featured White Papers

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

The Complete Guide to Creating Location Pages for SEO

Learn how to create engaging location pages for your website for more leads.

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Definitive Guide to Brand-to-Demand Marketing

Learn how to balance long- and short-term marketing growth strategies to build the brand, earn trust, and deliver leads.

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Measuring Brand-to-Demand Success: A Modern Marketer’s Kit for Tracking + Demonstrating ROI

Take the guesswork out of demonstrating content marketing ROI and seamlessly prove your value to business leadership.

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Your Biggest Branding Headaches Solved

Learn how to solve six common branding headaches, so you can build a successful, recognizable brand that stands out in the marketplace.

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Don’t forget to check out our Content Voices Hub
In these specialized sections, we’ve compiled advice, insights and resources on an array of trending topics from our sponsors.

5 Reasons Why Brand Differentiation Is Your Biggest Competitive Advantage

The one thing your competitors can’t copy is your brand. Discover the top five reasons why brand differentiation is your company’s biggest competitive advantage.

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The Influencer Identification Guide: Going beyond likes & views to secure quality partnerships

Learn how to to choose the right influencer partners in this three step guide to:

  • Understand quality viewership over quantity
  • Unlock consumer behaviors within a specific audience
  • Reach for creators from adjacent categories

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The Art of Reusing Content

The world’s most engaging brands have mastered the art of content reuse. See how their creative teams are reusing content to create impactful and creative marketing campaigns.

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How to Deploy Successful Video Strategies at Scale

Ready to scale video content creation? Learn how to foster the mindshift necessary to become an entire office of content creators and the different types of videos each team should be making.

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Additional White Papers for Marketers

7 Top Tips for a Successful Employee Communications Strategy

Make it easier to cut through and break down negative perceptions about the value of an IC strategy by using these steps.

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Design 101 for All Your Social Media Accounts

Looking for some inspiration in how to design your social media accounts?

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How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

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How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2016 brought upon several new concepts, trends and technologies…

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Lead Management with Call Tracking

SaaS service provider integrates call tracking into their operations and scales their business.

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Quick Guide: Getting Started in eCommerce

Turnkey eCommerce solutions designed for your brand. Software, payment processing, order fulfillment, digital marketing and customer service. We do it all, so you don't have to.

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The Complete Guide to Social Infrastructure

Learn how to socialize your website or mobile application to create immersive user experiences and discover actionable customer insights.

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The Essential Guide to Social Marketing Campaigns

Learn the five essential pillars to successful social campaigns that drive business growth.

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The Ultimate Guide To Content Curation

A hands-on guide to adding curation to your content marketing mix, including how to pick a topic; find, organize, share and promote your content; and analyze your curation program performance.

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Turn More Website Visitors Into Customers: Download Free Checklist Guide

Is your website design preventing visitors from converting into customers? Improving your site with the customer experience in mind will make it easier for people to buy from you.

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