By Content Marketing Institute Team published June 4, 2021

20 Words Journalists Loathe (and More of This Week’s Content Marketing Stories)

This week in content marketing, we reveal which words earn eye rolls from journalists, explore new event-promotion features on LinkedIn, and get inspired by a brand that has created a whole new (virtual) world. Continue reading

By Robert Rose published June 2, 2021

Content Management and Strategy: The Big Wave Is Here [New Research]

The 2021 Content Management and Strategy Survey finds glimpses of optimism. But we also see some lingering challenges for businesses as changes to the way we live, work, and take products to market have accelerated. Continue reading

By Content Marketing Institute Team published May 14, 2021

Keep ‘Em Guessing (and More Lessons From Content We Love)

This week in content marketing, the Morning Brew shows how to perk up reader interest. A content creator whips up a handy resource for B2B writers and experts. And a new studio from Neutrogena puts its best face forward with an award-winning documentary. Continue reading

By Content Marketing Institute Team published April 16, 2021

Content Examples We Loved This Week (They’re Not All Fungi and Games)

Is there any topic content marketers can’t tackle? Get inspired by content that makes mushrooms into something magical, turns data collection into fun and games, and adds the spoonful of sugar that makes COVID-19 vaccine information a little easier to swallow. Continue reading

By Lisa Murton Beets published April 14, 2021

How Well Does Content and Marketing Help Sales Teams? [New Research]

Sales enablement boils down to helping your sales team be successful. How well are marketers working with sales to do that with content? Check out the findings from CMI’s latest research. Continue reading

By Content Marketing Institute Team published April 9, 2021

How to Elevate Brand Stories So They Pack an Emotional Punch [Examples]

Elevate the conversation. You’ve heard this advice on brand storytelling before. But what does it look like in practice? These examples will inspire you to tell stories that matter to your brand – and create an emotional response with your audience. Continue reading

By Content Marketing Institute Team published April 2, 2021

Traffic Soared but Funding Disappeared (Plus Other Content Marketing Surprises of the Week)

A popular brand-funded magazine gets cut. An email error creates an accidental community. And marketers fear they’ve maxed out their audience’s digital attention spans. But the lessons to take from these examples might surprise you. Continue reading

By Content Marketing Institute Team published March 26, 2021

3 Happy Little Content Marketing Examples (Feat. Bob Ross)

Bob Ross is back thanks to Mountain Dew. Plus, Twitter Marketing pits brand against brand – and marketers learn how shipping containers can predict business health. Continue reading

By Content Marketing Institute Team published March 19, 2021

About That Burger King Tweet … and More Helpful Content Marketing Lessons

This week, Burger King UK gets a lesson in context. A new resource shows marketers their path along the social media maturity roadmap. And an at-a-glance flow chart reveals just how many steps go into producing high-performing content. Continue reading

By Content Marketing Institute Team published March 12, 2021

3 Playful Content Marketing Examples Show Brands Getting Their Game On

Look beyond your content team for inspiration. Involve your at-home co-workers, viewers, and customers in your content creation and delivery to up the fun factor for everyone. These brand examples show how it’s done. Continue reading

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