By Robert Rose published December 13, 2019

That Peloton Ad – Mistake or Failure? Plus, How to Keep Audience Attention [The Weekly Wrap]

This week, Robert Rose tackles the good and bad of failing, from the Peloton ad to a Wall Street Journal analysis of its subscriber loyalty. Plus, he talks with Jay Acunzo and shares five mistakes to stop making with your content. Continue reading

By Robert Rose published December 11, 2019

2020 B2C Content Marketing: An Excellent Adventure [New Research]

In CMI’s just-released B2C Content Marketing 2020: Benchmarks, Budgets, and Trends report, we noticed some bodacious correlations to Bill and Ted’s Excellent Adventure. Read on. Continue reading

By Stephanie Stahl published December 10, 2019

Back to the Future? 90 Content Marketing Predictions for 2020

How do you evolve your programs for success in 2020? What changes are rushing in (and out)? Here’s what 90 Content Marketing World and ContentTECH speakers, award winners, and other industry thinkers had to say. Continue reading

By Robert Rose published December 6, 2019

Should Data Really Be in the Content Driver’s Seat? [The Weekly Wrap]

This week Robert Rose considers a Moneyball approach to content and a fresh take on CMO views of customer experiences. He talks with the person of the week about measuring content’s impact and more. Continue reading

By Robert Rose published December 2, 2019

The Demand-Gen Content Investment: Good to Great? [New Research]

Have demand-generation marketers moved their content marketing from good to great in the past year? See for yourself in CMI’s 2019 demand-generation research. Continue reading

By Robert Rose published November 29, 2019

Favorite Interviews, Rare Good News, and More To Be Thankful For [The Weekly Wrap]

This week, Robert Rose promotes viewing the world (and work) through a lens of gratitude. He rounds up the best news you might have missed, shares highlights from his favorite interviews, and points to inspiring content marketing examples. Continue reading

By Robert Rose published November 22, 2019

Digging Into the Marketing Measurement Myth [The Weekly Wrap]

This week, Robert Rose gets to the heart (and mistakes) of marketing measurement. He talks with Scott Monty about what Mr. Rogers can teach us about business. He digs into the “moment of next” research and more. Continue reading

By Robert Rose published November 15, 2019

‘Do Less and Obsess’ & Other Observations From Ann Handley [The Weekly Wrap]

This week, Robert Rose contemplates a Latin proverb, Xerox’s new storytelling team, and talks with the one and only Ann Handley about saying no to more content. Plus, he points to the latest B2B research to help your content marketing. Continue reading

By Robert Rose published November 8, 2019

Foreseeing Career Happiness, Advantage of Privacy Compliance, and More [The Weekly Wrap]

This week, Robert Rose talks about how to predict which moves will lead to future career happiness. He delves into how privacy reg compliance can be a competitive advantage and interviews a strategist about thinking exponentially. Continue reading

By Lisa Murton Beets published November 6, 2019

What’s Happening in Manufacturing Content Marketing [New Research]

Find out the top challenges and improvements made in manufacturing content marketing. Learn organizational content priorities, outsourcing activities, and more in Manufacturing Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading

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