By Clare McDermott published August 15, 2022

8 Must-Haves for High-Quality Original Research

Original research can be a great content marketing asset to build authority. But if you don’t follow this advice, you could be risking your credibility. Here’s how to create high-quality research. Continue reading

By Robert Rose published May 2, 2022

What Marketers Get Wrong About Content’s Role in the New Buyer’s Journey

Are you missing an opportunity to help buyers with critical questions? You might be if your content focuses only on awareness. The answer (and the challenge) is understanding buyer intent at each stage in the modern buyer’s journey. Robert Rose explains. Continue reading

By Lisa Murton Beets published March 23, 2022

Tech Marketers Shine But Face a Big Hurdle: Content Operations [New Research]

Tech marketers have a good handle on content marketing, according to the latest CMI research. But that doesn’t mean they’ve avoided the challenges and growing pains experienced by their colleagues in other industries. Continue reading

By Stephanie Stahl published March 2, 2022

3 Ways Top Enterprise Content Marketers Do Things Differently [New Research]

Discover what top enterprise marketers do differently to make their content marketing successful in the latest research from the Content Marketing Institute. Continue reading

By Margarita Loktionova published February 17, 2022

Shifting Gears: A Look at the Content Marketing Industry in 2022 [Sponsored]

In a new industry report from Semrush, 91% of respondents say they achieved success with content marketing in 2021. Explore the highlights from this research and get expert advice on the insights and actions to focus on for 2022. Continue reading

By Content Marketing Institute Team published December 17, 2021

3 Hot Takes: A Viral (Foods) Report, an ‘Ugly’ Content Gift, and an Email Treat

Instacart hits the content jackpot with a fresh year-in-review report. Adobe offers some ‘ugly’ gifts. And a small chocolate shop curates a sweet treat of an email newsletter. Read our take on these content examples. Continue reading

By Content Marketing Institute Team published December 10, 2021

Hot Takes on 3 Content Gifts from LinkedIn, Lifetime, and Peloton

Read our hot takes on LinkedIn’s new streamlined live video and newsletter features for content creators, Lifetime’s mini-movie makeover featuring Monique Coleman, and a Peloton employee’s moment in the spotlight. Continue reading

By Stephanie Stahl published December 9, 2021

100+ Content Marketing Trends and Predictions for Success in 2022

We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you’re up on the latest (and where to focus if you’re not). Continue reading

By Content Marketing Institute Team published December 3, 2021

3 Hot Takes: Stand Against Social Media, Delivery App Fees, and Poor Personalization

Global cosmetics brand Lush opts out of major social platforms. Domino’s franchisees help competitors fight back against delivery-app fees. And a good lesson rises from the ashes of a poor personalization attempt. Here’s our take – what’s yours? Continue reading

By Content Marketing Institute Team published November 19, 2021

Hot Take: Look Outside Your Team For Great Content Marketing

Outside voices can make your content marketing. Examples include UK football star Marcus Rashford helping Aldi UK spread the holiday spirit and UGC making Abercrombie & Fitch a success on TikTok. And a new study from Semrush reveals an opportunity to get better content from outsourced talent. Continue reading

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