By Robert Rose published August 23, 2019

Weekly Wrap: Forget Creative Freedom – Content Thrives on Constraints

What if rules foster better creativity? How great must your content be to get personal data from consumers? Why does a brief predict first draft success? All those questions and more will be answered in the Weekly Wrap. Continue reading

By Robert Rose published August 16, 2019

The Weekly Wrap: Data Makes Content Marketing Better

In less time than it takes the Kardashians to pick a fight, Robert Rose dishes all about data this week. He reveals a tactic missed by many, converses with a Content Marketer of the Year finalist, and shares a content idea you can use.

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By Michele Linn published August 14, 2019

7 Things Successful Marketers Do With Original Research

Learn what marketers successfully conducting original research do differently than their counterparts in this new research. Plus, discover how to apply those attributes to your brand’s next research project.

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By Robert Rose published August 9, 2019

The Weekly Wrap: It’s Time to Do Something About Diversity

In this episode, Robert Rose explores the strength that comes from diverse voices, talks with Sydni Craig-Hart about multicultural marketing, and offers a fresh take on creating – rather than stealing – an audience.
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By Robert Rose published August 2, 2019

The Weekly Wrap: For Unskippable Content, Focus on Quality Things

Robert Rose explains why websites must be more than a collection of content “things,” using Staples’ new magazine as an example; quizzes marketer and recovering politician Jim Kukral on becoming “unskippable;” and points out a must-have checklist for creating quality content.

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By Cathy McPhillips published June 19, 2019

Agencies See Growth in Content Marketing Business [New Research]

Agencies are banking on content marketing. At least half their business comes from those services. That finding and more are in the new CMI 2019 Agency Survey. The report also reveals some fresh opportunities for many agencies. Continue reading

By Robert Rose published April 24, 2019

The Struggle is Real for Content Management and Technology [New Research]

New Content Marketing Institute research highlights that the struggle with content management strategy lies in the unused junk drawer of once bright and shiny technology. Learn why marketers are awash and using brute force. Continue reading

By Dennis Shiao published April 5, 2019

Don’t Fail in the Future: Develop an Audio Strategy Today

As more people move to a sound-based, voice-activated world, content marketers aren’t listening well. Audio is the most underused medium in their toolkit. But that changes now with this counsel on a holistic audio content strategy. Continue reading

By Clare McDermott published March 15, 2019

Rant Alert: Content Marketers Must Up Their Data Game

Four of five marketers aren’t comfortable making sense of data, a recent survey says. Yet, they have access to powerful self-service marketing analytics tools. How can you get more proficient with data? Start with this article. Continue reading

By Kim Moutsos published March 6, 2019

Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]

Sixty-eight percent of tech content marketers named creating content that appeals to multiple roles as their top challenge. Find out what else they had to say in Technology Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading