By Robert Rose published May 29, 2020

Bounce Back? Nope. What You Should Prepare For Now [The Weekly Wrap]

This week, Robert Rose ponders an economic bounce back (and what you should be doing now), talks with an “unapologetic marketing truth teller,” and more. Continue reading

By Robert Rose published May 22, 2020

You Can Never Save Time, But You Can Use It Wisely [The Weekly Wrap]

This week, Robert Rose thinks about how to spend time, gives his take on if the pandemic is the biggest publishing opportunity in 75 years, talks about the crisis’ effects on B2C and B2B content marketing, and more. Continue reading

By Robert Rose published May 15, 2020

Patience Wearing Thin? How to Fatten it Up [The Weekly Wrap]

This week, Robert Rose ponders patience, points to a study about brands pausing ad spends, and chats again with Copyblogger’s founder about not making empathy an empty buzzword. And he points to a long-term content marketing playbook. Continue reading

By Robert Rose published May 8, 2020

Can You Break Rules in the Right Way? [The Weekly Wrap]

This week Robert Rose wonders if rules are made to be broken. He gives his take on a subscriber consulting initiative by the Financial Times, and talks to Copyblogger founder Brian Clark. And he shares an article about rules to break.
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By Robert Rose published May 6, 2020

Content Management and Strategy: A Disruptive Change We Need [New Research]

Fast and intelligent innovation can help you manage your content marketing through change. But to do that, you need to ask some questions. We offer a few to consider as we release CMI’s 2020 Content Management and Strategy Survey. Continue reading

By Robert Rose published May 1, 2020

Follow the Search for Better Answers [The Weekly Wrap]

This week, Robert Rose searches for better answers. He takes on the new trend of retail brands cooperating on content. Then he talks content strategy and leadership with the content marketing person of the week.
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By Robert Rose published April 24, 2020

Time to Ask What, So What, and Now What? [The Weekly Wrap]

What? So what? Now what? This week, Robert Rose puts those questions in a new perspective. He gives his take on Amazon cutting commissions. He talks with The Content Council’s chair and takes you back to the future with old predictions. Continue reading

By Robert Rose published April 17, 2020

Do You Really Care How Your Audiences Are Doing? [The Weekly Wrap]

This week, Robert Rose asks how you’re doing (really) and talks to an author who explains how content helps brands keep calm and carry on. He talks operational models and more with the content marketing person of the week. Continue reading

By Robert Rose published April 10, 2020

Why Taking Time to Do Nothing Can Be Productive [The Weekly Wrap]

This week, Robert Rose explains why doing nothing can be productive, talks about taking time for creativity, and shares an archived interview with John Cleese. Plus, he talks the quality vs. quantity debate in pandemic times. Continue reading

By Robert Rose published April 3, 2020

What Is Your Brand’s Responsibility to Content Now? [The Weekly Wrap]

This week, Robert Rose ponders our responsibility to digital content. He gives a take on new research about consumers not trusting digital marketing. And he talks with the content marketing person of the week about B2B social media. Continue reading

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