By Robert Rose published April 3, 2020

What Is Your Brand’s Responsibility to Content Now? [The Weekly Wrap]

This week, Robert Rose ponders our responsibility to digital content. He gives a take on new research about consumers not trusting digital marketing. And he talks with the content marketing person of the week about B2B social media. Continue reading

By Robert Rose published March 27, 2020

Which Content Marketers Will Do Well in the Post-Shutdown World? [The Weekly Wrap]

This week, Robert Rose talks which kind of content marketers will do well in the future. He discusses a non-pandemic moment that may offer a new model for content monetization, ponders when we can “say when.” Continue reading

By Robert Rose published March 20, 2020

The New and Future Reality of Virtual Events [The Weekly Wrap]

This week, Robert Rose thinks we all need to watch our tone, gives an unexpected perspective about what you should do and think now about future in-person events, and points to the magic of ghostwriting. Continue reading

By Robert Rose published March 13, 2020

How to Make Content Your Brand’s Safety Net [The Weekly Wrap]

This week, Robert Rose shares how content teams can be a secret weapon. He challenges an article’s claim that C-suite internal salary ranking shows a decline in marketing’s value. Plus, he talks with Megan Gilhooly about how to get customer data. Continue reading

By Kim Moutsos published March 11, 2020

Tech Marketers Reveal Their Secret Weapons [New Research]

76% of tech marketers say their content marketing is more successful than it was a year ago. Learn what goal and content type the most successful tech marketers are achieving better than the rest, and much more. Continue reading

By Robert Rose published March 6, 2020

Why You Should Have Opinions and Embrace Creativity [The Weekly Wrap]

This week Robert Rose ponders silence – if we’re spiraling into it and what we can do about it. He talks Salesforce’s acquisition of The CMO Club community and chats with Jason Miller on creativity as our only real edge. Continue reading

By Robert Rose published February 28, 2020

Ad Age Content Marketing Finalists Are Ads. It’s Wrong and It Matters.

This post is a bit of a rant and a mea culpa. CMI’s Robert Rose takes on Ad Age’s erroneous description of content marketing in its latest awards – and why it matters. Continue reading

By Robert Rose published February 27, 2020

Avoid Predictions and Analyze the Possibilities of the Future [The Weekly Wrap]

This week Robert Rose wonders about stories from the future. He finds Ad Age’s content marketing awards to be aged ads. He talks with a trend hunter and shares articles to help future-proof your content marketing strategy. Continue reading

By Cathy McPhillips published February 26, 2020

Most Agencies Bet on This Distribution Model [New Research]

How do agencies use content marketing to promote their own businesses? Read on to learn. Discover how many use paid distribution models, which social media platform brings in the most business, and much more. Continue reading

By Robert Rose published February 21, 2020

The Truth in Content Marketing: What Is and What Ought to Be True [The Weekly Wrap]

This week Robert Rose takes on the truth – what is vs. what ought to be. He also explores the advertising-and-data problem and talks to the authors of a new book about the internal workings of content marketing. Let’s wrap it up. Continue reading

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