Enterprise Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025
January 22, 2025
Stephanie Stahl
Being a bigger company doesn’t mean bigger content marketing success. New research finds many enterprise marketers label their content strategies as average. Learn their challenges, budgets, tactics, distribution channels, and more.
40+ Content Marketing Trends Experts Predict Will Matter for Success in 2025
December 4, 2024
Stephanie Stahl
People will need great content in 2025. But how do you create that exceptional content? Industry thought leaders share their predictions to guide and inspire your work in the next 13 months.
Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]
November 20, 2024
Lisa Murton Beets
Manufacturing marketers face challenges in everything from content strategies to creation and measurement. In this new research, discover their hurdles, preferred content types, use of AI, paid channel effectiveness, and more.
Are We Walking Backward Into the Future of Content and Marketing?
November 19, 2024
Robert Rose
RIP PDFs? Peace out, PowerPoint? Bye bye, blogs? Familiar content and marketing formats are teetering on the edge of extinction. But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.
B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]
October 9, 2024
Stephanie Stahl
What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.
How Hard Is It To Find Content or Marketing Jobs (and How Much Should They Pay)?
September 18, 2024
Stephanie Stahl
Are marketers satisfied? Is generative AI really taking over? What factors influence compensation? Get the answers here, then download CMI’s 2025 Career Outlook for Content and Marketing, which includes salary numbers.
Why AI in Demand Generation Is No Knight In Shining Armor [New Research]
September 17, 2024
Robert Rose
New research sheds light on what works in demand generation today, what doesn’t, and where demand-gen marketers spend their budget and time. Spoiler: AI isn’t helping much yet.
Don’t Start an Original Research Project Before Answering These 8 Questions
July 24, 2024
Lisa Murton Beets
Original research presents unique benefits for your content marketing strategy. But not just anyone or any AI tool can do it well. Before you get started, read through — and answer — these eight questions.
What Should Agencies Do in a Flat-Growth Year?
June 28, 2024
Content Marketing Institute Team
Ad Age released the Agency Report for 2024, and it’s not good news for big firms. Frankly, it’s not that great for small, independent firms either. Find out the possible reasons and what successful agencies should do now.
How To Market Your Marketing to Marketers [New Research]
June 18, 2024
Robert Rose
Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions).
What You Need To Know About Recent ChatGPT and Gemini Features
May 17, 2024
Content Marketing Institute Team
OpenAI and Google’s AI ecosystems made headlines this week. They’re going all in on analyzing images, video, and speech features. But it’s what they didn’t say or do this week that marketers should pay attention to.
Don’t Follow Tesla’s Marketing Mistake
April 26, 2024
Content Marketing Institute Team
Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” But is marketing really to blame? Is there a takeaway for other companies?
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