By Content Marketing Institute Team published October 16, 2020

People Want PDFs; Why The NY Times Didn’t Fail; and a Backstage Pass [The Weekly Wrap]

This week, CMI is wrapping up Content Marketing World, but today we’re talking white papers, how content saved The New York Times, and a new stack as content production ramps up. Continue reading

By Content Marketing Institute Team published October 9, 2020

Stream a Stream, Polish Your Thumbnails, and Don’t Talk ‘Us’ [The Weekly Wrap]

This week, content marketers are talking live streams (not livestreams), research on the best practices of YouTube thumbnails, and a challenge to one of the most standard website pages. Continue reading

By Content Marketing Institute Team published October 2, 2020

Don’t Let a Pause Stop You From Doing More [The Weekly Wrap]

This week, content marketers are talking about an insurance company that isn’t waiting around, an interesting finding on how bloggers responded to the pandemic, and a great reaction to bad behavior on social media. Continue reading

By Stephanie Stahl published September 30, 2020

2021 B2B Content Marketing: What Now? [New Research]

In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal. Continue reading

By Content Marketing Institute Team published September 25, 2020

Drumming Up Fans, Battling Beautifully, and Voicing Makers [The Weekly Wrap]

This week, we talk about a famous drummer who thrilled a YouTube phenom (and us), a pharmacy that knows how to battle beautifully, and a cheeky clothing brand that tells stories of makers, from a pastry chef to a chainsaw artist. Continue reading

By Content Marketing Institute Team published September 18, 2020

An Oops, a Kick, and a Rebrand Get Noticed [The Weekly Wrap]

The Weekly Wrap debuts its new format – three notable things in content marketing: VRBO’s big oops, Toggl’s rebrand, and Keds kicking up of the power of women. Get the what, where, and why now. Continue reading

By Robert Rose published September 11, 2020

Why Is It Harder to Stop Than to Start? [The Weekly Wrap]

This week, Robert Rose wraps up this podcast. He ponders if it can ever be as easy to stop things as it is to start them and he points toward what’s coming next every Friday. Continue reading

By Robert Rose published September 4, 2020

Should Your Brand Enter Controversial Conversations? [The Weekly Wrap]

This week, Robert Rose asks if brands should be more controversial and chats with CMI founder Joe Pulizzi about whether Google should replace universities. Continue reading

By Robert Rose published August 28, 2020

Will You Do Me a Favor? [The Weekly Wrap]

This week, Robert Rose asks if you’ll do a favor (it’s a trust test). And talks with the interesting person in content marketing about depending more on your audiences for your content. Continue reading

By Robert Rose published August 21, 2020

Should You Add More to Scale Your Content Strategy? [The Weekly Wrap]

This week, Robert Rose asks whether technology or people are more important in content strategy. He chats with a futurist about whether martech serves us or we serve martech, and more.
Continue reading

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