By Lisa Murton Beets published April 14, 2021

How Well Does Content and Marketing Help Sales Teams? [New Research]

Sales enablement boils down to helping your sales team be successful. How well are marketers working with sales to do that with content? Check out the findings from CMI’s latest research. Continue reading

By Content Marketing Institute Team published April 9, 2021

How to Elevate Brand Stories So They Pack an Emotional Punch [Examples]

Elevate the conversation. You’ve heard this advice on brand storytelling before. But what does it look like in practice? These examples will inspire you to tell stories that matter to your brand – and create an emotional response with your audience. Continue reading

By Content Marketing Institute Team published April 2, 2021

Traffic Soared but Funding Disappeared (Plus Other Content Marketing Surprises of the Week)

A popular brand-funded magazine gets cut. An email error creates an accidental community. And marketers fear they’ve maxed out their audience’s digital attention spans. But the lessons to take from these examples might surprise you. Continue reading

By Content Marketing Institute Team published March 26, 2021

3 Happy Little Content Marketing Examples (Feat. Bob Ross)

Bob Ross is back thanks to Mountain Dew. Plus, Twitter Marketing pits brand against brand – and marketers learn how shipping containers can predict business health. Continue reading

By Content Marketing Institute Team published March 19, 2021

About That Burger King Tweet … and More Helpful Content Marketing Lessons

This week, Burger King UK gets a lesson in context. A new resource shows marketers their path along the social media maturity roadmap. And an at-a-glance flow chart reveals just how many steps go into producing high-performing content. Continue reading

By Content Marketing Institute Team published March 12, 2021

3 Playful Content Marketing Examples Show Brands Getting Their Game On

Look beyond your content team for inspiration. Involve your at-home co-workers, viewers, and customers in your content creation and delivery to up the fun factor for everyone. These brand examples show how it’s done. Continue reading

By Lisa Murton Beets published March 10, 2021

Conversions Attract Attention of More Tech Marketers [New Research]

More tech content marketers are looking to numbers directly tied to outcome – demand generation, leads, and conversions – to evaluate their content performance. Learn more of what they had to say in CMI’s newly released research report. Continue reading

By Content Marketing Institute Team published March 5, 2021

The Right Way to Teach, Tease, and Soothe Your Audience With Content [Examples]

Content shouldn’t put your audience to sleep – unless you’re trying to help them sleep better. That’s just one of the lessons to take away from this week’s roundup of cool, creative, and copyright-killed content examples. Continue reading

By Content Marketing Institute Team published February 26, 2021

Great Content Experiences Start With Giving Up Control [Content Marketing Examples]

The best content experiences put audiences front and center – and even at the controls. Get the inside scoop on three out-of-this-world examples that let audiences star in, design, or direct the action. Continue reading

By Stephanie Stahl published February 24, 2021

How Top-Performing Enterprise Content Marketers Get the Work Done [New Research]

Successful enterprise content marketers sometimes have more budget and more people, but they also do things that any size team or budget can do. Find out what. Continue reading

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