By Content Marketing Institute Team published January 22, 2021

Disguises Are for Superheroes – Not Great Content [The Weekly Wrap]

Don’t hide your content behind a bland headline. This week in content marketing, we share an example to prove the rule, plus new research into the search performance of marketing terms and a sweet ( but overlooked) content opportunity. Continue reading

By Content Marketing Institute Team published January 15, 2021

That’s How You Make a Splash: Slime Cannons, Sewer (Public) Servants, and More [The Weekly Wrap]

This week in content marketing, Nickelodeon and the NFL team up to recruit a new audience, a public sewer agency makes each employee feel like No. 1, and a popular email newsletter spills into new channels. Continue reading

By Robert Rose published January 13, 2021

Demand Gen for Content Marketing in the Next Decade [New Research]

Leading up to 2020, demand gen goals involved creating content for search discovery and satisfying prospects’ information needs. Well, guess what? That’s no longer enough. Continue reading

By Content Marketing Institute Team published January 8, 2021

How to Get Customer-Centric Content Right (and Wrong) [The Weekly Wrap]

“Put the audience first” is a content marketing adage for good reason. In this Weekly Wrap, we share how Chewy and Netflix make this approach pay off – and why IKEA needs to reread the instructions. Continue reading

By Jodi Harris published December 22, 2020

8 Lessons on How to Steer Your Content Through Chaos

Let’s look at some of the expert advice, innovative approaches, and novel thinking from CCO magazine this year – all of which hold lessons that can help you keep calm and carry on successfully in 2021 and beyond. Continue reading

By Content Marketing Institute Team published December 18, 2020

This Week in Content Marketing: Lessons From Home Depot, KFC, and Google

Once upon a time, a child’s toy comes to life inside a retail store. Elsewhere in the world, a man combines 11 herbs and spices while romancing an heiress. Catch those stories and one more from Google this week. Continue reading

By Content Marketing Institute Team published December 11, 2020

We Want a Snow Day, a Mailbox Delivery and More [The Weekly Wrap]

As December debuts with colder and snowier weather, we’re wishing for snow days, warming up with a print magazine, and answering questions about writing. These are the three things we noticed this week. Continue reading

By Stephanie Stahl published December 10, 2020

100+ Content Marketing Predictions for 2021

We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts. Find out what themes emerged in their predictions for content marketing in 2021. Continue reading

By Content Marketing Institute Team published December 4, 2020

Cyber Monday Emails Show Why Brands Need a New Content Play [The Weekly Wrap]

This week, we diagnose what’s wrong with much of the brand messaging for Cyber Monday. Plus, we cheer a new opportunity for a fired paint-shop employee/TikTok star – and the clever brand that swooped in to hire him. Continue reading

By Content Marketing Institute Team published November 27, 2020

A Small Saturday, a Horoscope Personalization, and a Community Request [The Weekly Wrap]

This week, the Cleveland Clinic asks for help, American Express teaches how to turn something small into something much bigger, and Zillow shows how someone else’s horoscope can catch people’s eye. Continue reading

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