By Content Marketing Institute Team published September 17, 2021

3 Hot Takes: LEGO and JPMorgan Chase Sizzle, Doritos Fizzles

This week we offer our take on three content examples: Lego customer service avoiding the dark side; JP Morgan Chase scarfing down restaurant content; and Doritos tweeting during the MTV Video Music Awards. What’s your verdict? Continue reading

By Content Marketing Institute Team published September 10, 2021

3 Hot Takes: These Brands Make Content Marketing Look Like Kid Stuff

Smart marketers know the best content touches hearts as well as heads. These examples from Shopify, Zillow, and Trek prove that content that teaches or inspires is never wasted on the young (or the young at heart). Continue reading

By Content Marketing Institute Team published September 3, 2021

3 Hot Takes: The (Always-On) Show Business of Content

Are you keeping up with all the shifts in the content marketing game? This week’s hot takes will get you up to speed in three areas: creating episodic content, insights into Instagram strategy, and the idea of ‘always-on’ content. Continue reading

By Content Marketing Institute Team published August 27, 2021

3 Content Lessons To Keep You Off the Long Road to Ruin

This week’s content lessons come from a musical road trip with Ram Truck, a new Stackla survey explaining what content influence’s real people’s buying decisions, and a Zoom initiative featuring strategically placed CTAs. Continue reading

By Content Marketing Institute Team published July 30, 2021

Competitions and Compromises Abound – But Which Brands Are Winning?

This week, McDonald’s searches for besties on Twitter, Heinz wants to end a long-standing food feud, and new competitors are taking to the field of sports content marketing. Continue reading

By Content Marketing Institute Team published July 23, 2021

Every Day Will Be Taco Tuesday for One Lucky Social Media Pro

This week in content marketing: McCormick spices up the job market. Vidyard treats influencers to a movie-premiere experience. And Ben & Jerry’s ends its Twitter deep freeze. What does it all mean for content marketing? Continue reading

By Robert Rose published July 21, 2021

Beyond the PDF: Why B2B Content Marketing Demands an Evolution

Are old formats worth clinging to? Is your B2B content marketing primed to go the way of Blockbuster or Netflix? We take on the whole view of B2B marketing in the modern era. Continue reading

By Content Marketing Institute Team published July 16, 2021

2 Lessons in Bold Content – and 1 in Following the Leaders

A former print publication sizzles back to life as a digital community. Instagram decides to zig when everyone else is … already zigging. And a dating app brings a hit back to the future in service of the hot vax summer. Find out what it all means for content marketers. Continue reading

By Content Marketing Institute Team published July 9, 2021

What to Learn From “Football Is Gay” and Other Content Examples This Week

This week, we’re talking about a takeaway from the NFL’s big statement on inclusivity (it’s not necessarily the one you’d guess) plus other good news for content pros, including a better skin-color scale and rising respect for communications work. Continue reading

By Content Marketing Institute Team published July 2, 2021

Tide Launches Stellar Partnership (and More Content Stories of the Week)

Dirty laundry leads to a NASA mission for Tide. Social media listening hatches a better product for El Pollo Loco. And a #ProudParent moment brings sweet results to OREO. Here’s what to learn from these content moments. Continue reading

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