By Lisa Murton Beets published November 7, 2018

The One Thing Manufacturing Content Marketers Must Do Now [New Research]

Too many manufacturing organizations are still talking about themselves in the content they create. That’s just one of the findings of CMI’s newly released research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading

By Robert Rose published October 31, 2018

Are You Generating Demand or Just Identifying It?

New research from Content Marketing Institute illuminates five ways content marketers can maximize their demand gen efforts. Continue reading

By Jodi Harris published October 11, 2018

How Voice-Activated Tech Will Change Content Marketing

Voice-response technology may be the most disruptive force to hit marketing since the internet added visuals. Use this guide to see what it takes to add your brand’s voice to the conversation. Continue reading

By Lisa Murton Beets published October 10, 2018

2019 B2B Content Marketing Research: It Pays to Put Audience First

90% of top-performing B2B content marketers put their audience’s informational needs ahead of their company’s promotional message. That’s just one of the findings of the 2019 B2B content marketing research report released today. Continue reading

By Ann Gynn published October 4, 2018

If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]

Three-fourths of adults say content with this is more trustworthy and 73% say it’s more persuasive. Four out of five prefer content with this element. Find out the must-have ingredient identified in a new SurveyMonkey Audience study. Continue reading

By Jodi Harris published August 22, 2018

Struggling With Brand Loyalty? Ideas to Consider for Lifetime Customers

True brand loyalty may be harder to earn these days – and even harder to sustain over the long term. But with the right content and an eye on these key trends, your business can reap increased value from every customer interaction. Continue reading

By Michele Linn published August 1, 2018

How to Plan a Year’s Worth of Content With One Original Research Survey

Your content should tell a single, broad story, not a bunch of disconnected little stories. Survey-based original research affords the opportunity to do that – if you follow the steps to make it a cornerstone of your editorial plan. Continue reading

By Lisa Murton Beets published July 19, 2018

5 Research-Based Actions to Improve Your Content Marketing

Are you looking for insights into how to maximize your content marketing efforts? Or do you need some great stats to build your business case for content marketing? Glean insights and help in this refresher of 2018 CMI research results. Continue reading

By Lisa Murton Beets published May 30, 2018

4 Paths to Better Content Management and Strategy [New Research]

Struggling to manage content in a responsive, automated, scalable way? You’re not alone. In our newly released Content Management & Strategy Survey, 72% of respondents say they’re challenged too. Here are some ideas to change that. Continue reading

By Robert Rose published May 4, 2018

Content Marketing and Sales Alignment: Bridging the Gap [New Research]

Tension between sales and marketing in the B2B environment persists. It can create an innovative atmosphere. Or it can be the blame game. Learn how content has changed (and can change) the sales and marketing environment. Continue reading