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rebrand-of-twitter-x

Twitter’s Rebrand Is on Fire (and It’s Not Glorious)

Twitter’s rebrand to X tells a story. Is it a story they want to be told? Is it a story they planned? Probably not. Is it a story marketers can learn from? Most definitely.
Barbie meme representing the marketing genius of newsjacking

This Barbie Inspired a Newsjacking Frenzy – B2B Marketers Should Study It

Barbie-related newsjacking exploded with the movie’s worldwide success. But can your brand be successful with newsjacking (Barbie or no Barbie)? Robert Rose explains the key ingredient you’ll need.
battle-automated-ai-content-marketing

Beware: Automated AI-Generated Content Can Ruin Everything for Marketers

Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight?
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Does a Rise in Chief Strategy Officer Role Give Hope for Chief Content Officers?

New insights from Deloitte’s fascinating 2023 Chief Strategy Officer Survey should have implications for content marketing’s role in businesses.
demand-generation-research-2023

Where Should Your Customer Journey Start? [New Demand Generation Research]

Content marketing for demand generation programs took a hit in the past year. Find out the potential reasons why and more about how marketers view and use the strategy in the newly released 2023 demand generation research from CMI.
technology-content-marketing-research-2023

Surprising and Expected Results From Tech Content Marketers [New Research]

Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers.
enterprise-content-marketing-research-2023

Enterprise Content Marketers Share Challenges, Opportunities [New Research]

What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research.
visual-content-social-media

Your Great Taste Is Less Fulfilling When It Comes To Visual Design [New Research]

If a brand forces its taste in visual content, will the audience follow? New research reveals that and more about what marketers think about visual social media content.
Trends in content marketing 2023

80+ Trends in Content Marketing for Success in 2023

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where...
manufacturing-research-social-sharing-image

3 Top Content Marketing Challenges in Manufacturing [New Research]

Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.
Job description for Chief Content Officer (CCO)

The New Chief Content Officer: Why the Job Description for the CCO Position Must Change

Content leadership today covers more than marketing. The chief content officer (regardless of the actual title) guides the content that makes up every experience a customer, audience member, or prospect has with your brand. Use this updated job description to find the right leader – or as a guide to...
video-storytelling-research-2023

Video Grows in Importance But Doesn’t Reach Full Potential [New Research]

Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey.