How much does the content marketing game change at the enterprise level? That’s a question explored in detail with CMI’s latest research study. Let’s look at some of the big issues, trends, and opportunities the findings revealed. Continue reading
Say No to the Rise of Internal Content Agencies – and Other 2019 Trends
CMI’s content marketing meteorologist shares his forecast for 2019. Read on to learn what will (or should) happen with the rise of internal agencies, the confusing martech landscape, and buy-vs.-build thinking. Continue reading
Chief Content Officer: A Year of Insights
Get highlights from 2018 editions of Chief Content Officer magazine, from its focus on content effectiveness and data crunching, to account-based marketing and virtual reality. Continue reading
B2C Content Marketing: What a Difference Commitment Makes [2019 Research]
The outlook for B2C content marketing looks bright if budgets are any indication. That’s one of the findings in Content Marketing Institute’s newly released B2C Content Marketing 2019: Benchmarks, Budgets, and Trends report. Continue reading
85+ Expert Predictions for Content Marketing in 2019
What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in our 11th annual e-book of content marketing predictions. Continue reading
5 Research Options You May Never Have Considered for Your Content
You don’t need to execute a traditional survey-based study to freshen up your content marketing. Think outside the check box and let your data-freak flag fly. Consider one of these five options from studious to quirky. Continue reading
The One Thing Manufacturing Content Marketers Must Do Now [New Research]
Too many manufacturing organizations are still talking about themselves in the content they create. That’s just one of the findings of CMI’s newly released research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading
Are You Generating Demand or Just Identifying It?
New research from Content Marketing Institute illuminates five ways content marketers can maximize their demand gen efforts. Continue reading
How Voice-Activated Tech Will Change Content Marketing
Voice-response technology may be the most disruptive force to hit marketing since the internet added visuals. Use this guide to see what it takes to add your brand’s voice to the conversation. Continue reading
2019 B2B Content Marketing Research: It Pays to Put Audience First
90% of top-performing B2B content marketers put their audience’s informational needs ahead of their company’s promotional message. That’s just one of the findings of the 2019 B2B content marketing research report released today. Continue reading
