By Robert Rose published September 6, 2019

The Weekly Wrap: Don’t Fear the Unsatisfying Ending

In the Weekly Wrap, Robert Rose ponders whether every story needs a satisfying ending, thinks about how to shake up traditional marketing, and talks purpose with this week’s person in content marketing making a difference. Continue reading

By Robert Rose published August 30, 2019

The Weekly Wrap: Your Content Team Doesn’t Need Superstars. It Needs This.

This Weekly Wrap episode is all about people. Why aren’t superstars key to great teams? Is Allstate’s new content internal team in good hands? How do you create a content team powerhouse? And what’s Agile got to do with it all? Continue reading

By Lisa Murton Beets published August 27, 2019

5 Actions Backed by Research to Improve Your Content Marketing

Now is a great time to evaluate your content marketing. If your program isn’t yet where you want it to be, now’s the time to start making some tweaks. Here’s a refresher of CMI’s 2019 research and resources to help. Continue reading

By Robert Rose published August 23, 2019

The Weekly Wrap: Forget Creative Freedom – Content Thrives on Constraints

What if rules foster better creativity? How great must your content be to get personal data from consumers? Why does a brief predict first draft success? All those questions and more will be answered in the Weekly Wrap. Continue reading

By Robert Rose published August 16, 2019

The Weekly Wrap: Data Makes Content Marketing Better

In less time than it takes the Kardashians to pick a fight, Robert Rose dishes all about data this week. He reveals a tactic missed by many, converses with a Content Marketer of the Year finalist, and shares a content idea you can use.

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By Michele Linn published August 14, 2019

7 Things Successful Marketers Do With Original Research

Learn what marketers successfully conducting original research do differently than their counterparts in this new research. Plus, discover how to apply those attributes to your brand’s next research project.

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By Robert Rose published August 9, 2019

The Weekly Wrap: It’s Time to Do Something About Diversity

In this episode, Robert Rose explores the strength that comes from diverse voices, talks with Sydni Craig-Hart about multicultural marketing, and offers a fresh take on creating – rather than stealing – an audience.
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By Robert Rose published August 2, 2019

The Weekly Wrap: For Unskippable Content, Focus on Quality Things

Robert Rose explains why websites must be more than a collection of content “things,” using Staples’ new magazine as an example; quizzes marketer and recovering politician Jim Kukral on becoming “unskippable;” and points out a must-have checklist for creating quality content.

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By Cathy McPhillips published June 19, 2019

Agencies See Growth in Content Marketing Business [New Research]

Agencies are banking on content marketing. At least half their business comes from those services. That finding and more are in the new CMI 2019 Agency Survey. The report also reveals some fresh opportunities for many agencies. Continue reading

By Robert Rose published April 24, 2019

The Struggle is Real for Content Management and Technology [New Research]

New Content Marketing Institute research highlights that the struggle with content management strategy lies in the unused junk drawer of once bright and shiny technology. Learn why marketers are awash and using brute force. Continue reading