In CMI’s just-released B2C Content Marketing 2020: Benchmarks, Budgets, and Trends report, we noticed some bodacious correlations to Bill and Ted’s Excellent Adventure. Read on. Continue reading
Back to the Future? 90 Content Marketing Predictions for 2020
How do you evolve your programs for success in 2020? What changes are rushing in (and out)? Here’s what 90 Content Marketing World and ContentTECH speakers, award winners, and other industry thinkers had to say. Continue reading
Should Data Really Be in the Content Driver’s Seat? [The Weekly Wrap]
This week Robert Rose considers a Moneyball approach to content and a fresh take on CMO views of customer experiences. He talks with the person of the week about measuring content’s impact and more. Continue reading
The Demand-Gen Content Investment: Good to Great? [New Research]
Have demand-generation marketers moved their content marketing from good to great in the past year? See for yourself in CMI’s 2019 demand-generation research. Continue reading
Favorite Interviews, Rare Good News, and More To Be Thankful For [The Weekly Wrap]
This week, Robert Rose promotes viewing the world (and work) through a lens of gratitude. He rounds up the best news you might have missed, shares highlights from his favorite interviews, and points to inspiring content marketing examples. Continue reading
Digging Into the Marketing Measurement Myth [The Weekly Wrap]
This week, Robert Rose gets to the heart (and mistakes) of marketing measurement. He talks with Scott Monty about what Mr. Rogers can teach us about business. He digs into the “moment of next” research and more. Continue reading
‘Do Less and Obsess’ & Other Observations From Ann Handley [The Weekly Wrap]
This week, Robert Rose contemplates a Latin proverb, Xerox’s new storytelling team, and talks with the one and only Ann Handley about saying no to more content. Plus, he points to the latest B2B research to help your content marketing. Continue reading
Foreseeing Career Happiness, Advantage of Privacy Compliance, and More [The Weekly Wrap]
This week, Robert Rose talks about how to predict which moves will lead to future career happiness. He delves into how privacy reg compliance can be a competitive advantage and interviews a strategist about thinking exponentially. Continue reading
What’s Happening in Manufacturing Content Marketing [New Research]
Find out the top challenges and improvements made in manufacturing content marketing. Learn organizational content priorities, outsourcing activities, and more in Manufacturing Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading
How to Plan for Spontaneity and React to Google’s New Algorithm [The Weekly Wrap]
This week Robert Rose is thinking about the danger of losing spontaneity. He offers a fresh take on Google changing the way search works and talks with Kathy Klotz-Guest about how to promote a culture of experimentation in business.
