This week, Robert Rose ponders creating real (and good) audiences, talks with a digital marketing consultant about how search sucks now, and points to an article about bringing together audiences in the social-distancing era. Continue reading
Celebrate the Diversity of Purpose and the Purpose of Diversity [The Weekly Wrap]
This week, Robert Rose talks about the long game on purpose and with this week’s person making a difference in content marketing about everything from the Facebook boycott to why representation matters as much in marketing as media. Continue reading
The Bad News (and the Good) About 2020 [The Weekly Wrap]
This week, Robert Rose ponders when the other 2020 shoe will drop, talks with Highspot’s Marissa Gbenro about how CMOs plan to spend a predicted budget increase, and shares a post about Some Good News. Continue reading
Are You Squeezing Out All the Big Ideas and Great People? [The Weekly Wrap]
This week, Robert Rose ponders squeezing out all the big ideas. He talks with a Content Marketing Agency of the Year leader about if we’re squeezing out all the great people. And he helps you squeeze out of writer’s block. Continue reading
5 Big Obstacles Encountered by B2B Content Marketers
Every corner of B2B is drowning in identikit, low-value content. Why? Complicated subject matter, stuffy audiences, and restrictive brand compliance? No, they don’t even make the list. Continue reading
Do You Know Flat-Earth Marketers? [The Weekly Wrap]
This week, Robert Rose ponders flat-earth marketing. He talks with A. Lee Judge about whether marketing is keeping its fair share of budget, and all things video. Plus, he points to an article on when to make –and break – content rules. Continue reading
8 Things to Know Before You Start a Research Project
Sarah Mitchell had analyzed other people’s research. But when she took on the challenge of original research for her company, she discovered it was a lot harder than she anticipated. Now, she shares eight lessons she learned. Continue reading
Are You Measuring the Right Things? [The Weekly Wrap]
This week, Robert Rose wonders if we’re measuring the right things, talks about stay-at-home trends that Google thinks will stick, and contemplates if engagement really is a valuable metric. Continue reading
The Power of a Pause: More Effective Than Words? [The Weekly Wrap]
This week, Robert Rose ponders conversational pauses, gives a take on content paywalls, chats about brand publishing changes over 20 years, and points to an article about how content marketers can do something about racism and inequity. Continue reading
Bounce Back? Nope. What You Should Prepare For Now [The Weekly Wrap]
This week, Robert Rose ponders an economic bounce back (and what you should be doing now), talks with an “unapologetic marketing truth teller,” and more. Continue reading
