This week we offer our take on three content examples: Lego customer service avoiding the dark side; JP Morgan Chase scarfing down restaurant content; and Doritos tweeting during the MTV Video Music Awards. What’s your verdict? Continue reading
3 Hot Takes: These Brands Make Content Marketing Look Like Kid Stuff
Smart marketers know the best content touches hearts as well as heads. These examples from Shopify, Zillow, and Trek prove that content that teaches or inspires is never wasted on the young (or the young at heart). Continue reading
3 Hot Takes: The (Always-On) Show Business of Content
Are you keeping up with all the shifts in the content marketing game? This week’s hot takes will get you up to speed in three areas: creating episodic content, insights into Instagram strategy, and the idea of ‘always-on’ content. Continue reading
3 Content Marketing Lessons Inspired by RAM, Stackla, and Zoom
This week’s content lessons come from a musical road trip with Ram Truck, a new Stackla survey explaining what content influence’s real people’s buying decisions, and a Zoom initiative featuring strategically placed CTAs. Continue reading
Every Day Will Be Taco Tuesday for One Lucky Social Media Pro
This week in content marketing: McCormick spices up the job market. Vidyard treats influencers to a movie-premiere experience. And Ben & Jerry’s ends its Twitter deep freeze. What does it all mean for content marketing? Continue reading
Beyond the PDF: Why B2B Content Marketing Demands an Evolution
Are old formats worth clinging to? Is your B2B content marketing primed to go the way of Blockbuster or Netflix? We take on the whole view of B2B marketing in the modern era. Continue reading
What to Learn From “Football Is Gay” and Other Content Examples This Week
This week, we’re talking about a takeaway from the NFL’s big statement on inclusivity (it’s not necessarily the one you’d guess) plus other good news for content pros, including a better skin-color scale and rising respect for communications work. Continue reading