76% of tech marketers say their content marketing is more successful than it was a year ago. Learn what goal and content type the most successful tech marketers are achieving better than the rest, and much more. Continue reading
Why You Should Have Opinions and Embrace Creativity [The Weekly Wrap]
This week Robert Rose ponders silence – if we’re spiraling into it and what we can do about it. He talks Salesforce’s acquisition of The CMO Club community and chats with Jason Miller on creativity as our only real edge. Continue reading
Ad Age Content Marketing Finalists Are Ads. It’s Wrong and It Matters.
This post is a bit of a rant and a mea culpa. CMI’s Robert Rose takes on Ad Age’s erroneous description of content marketing in its latest awards – and why it matters. Continue reading
Avoid Predictions and Analyze the Possibilities of the Future [The Weekly Wrap]
This week Robert Rose wonders about stories from the future. He finds Ad Age’s content marketing awards to be aged ads. He talks with a trend hunter and shares articles to help future-proof your content marketing strategy. Continue reading
Most Agencies Bet on This Distribution Model [New Research]
How do agencies use content marketing to promote their own businesses? Read on to learn. Discover how many use paid distribution models, which social media platform brings in the most business, and much more. Continue reading
The Truth in Content Marketing: What Is and What Ought to Be True [The Weekly Wrap]
This week Robert Rose takes on the truth – what is vs. what ought to be. He also explores the advertising-and-data problem and talks to the authors of a new book about the internal workings of content marketing. Let’s wrap it up. Continue reading
Avoid the Heartbreak of Lengthy Strategies, Expert Assumptions, and More [The Weekly Wrap]
This week Robert Rose goes into the trap between strategy and planning, gives a take on how less content is growing audiences. And he chats about the business challenges of content strategy with the person of the week. Continue reading
Under Pressure? Don’t Worry, Stop Overthinking [The Weekly Wrap]
This week Robert Rose ruminates on overthinking and content marketing in brand activism. He talks with the person of the week about gut instinct and shares an article to help fix inefficiencies to have a worry-free content pipeline. Continue reading
Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research]
What role does content marketing play in delivering an optimal experience across the buyer journey? We investigated that and more in our latest research – Enterprise Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading
Pondering the Power of Disruption and Risk in Content Marketing [The Weekly Wrap]
This week Robert Rose pays tribute to the disruptive influence of Clayton Christensen. He shares a new global report that names two fields you know well as the jobs of tomorrow. And he talks risk-taking with the person of the week. Continue reading
