Look beyond your content team for inspiration. Involve your at-home co-workers, viewers, and customers in your content creation and delivery to up the fun factor for everyone. These brand examples show how it’s done. Continue reading
Conversions Attract Attention of More Tech Marketers [New Research]
More tech content marketers are looking to numbers directly tied to outcome – demand generation, leads, and conversions – to evaluate their content performance. Learn more of what they had to say in CMI’s newly released research report. Continue reading
The Right Way to Teach, Tease, and Soothe Your Audience With Content [Examples]
Content shouldn’t put your audience to sleep – unless you’re trying to help them sleep better. That’s just one of the lessons to take away from this week’s roundup of cool, creative, and copyright-killed content examples. Continue reading
Great Content Experiences Start With Giving Up Control [Content Marketing Examples]
The best content experiences put audiences front and center – and even at the controls. Get the inside scoop on three out-of-this-world examples that let audiences star in, design, or direct the action. Continue reading
How Top-Performing Enterprise Content Marketers Get the Work Done [New Research]
Successful enterprise content marketers sometimes have more budget and more people, but they also do things that any size team or budget can do. Find out what. Continue reading
3 Content Marketing Examples That Say: Enough About Me, Let’s Talk About You
The Super Bowl may be over, but the content marketing lessons learned there play on. This week we’re celebrating examples that show brands are finally catching on to what content marketing is (and isn’t) all about. Continue reading
Forget the Super Bowl Ads – Brands Took Their “A” Game to Twitter [Content Marketing Examples]
You don’t need a massive budget to score big with fans – but you do need creative ideas. This week, we’re celebrating brands’ Super Bowl tweets, a hot pasta playlist, and a clever contest offering one NASCAR fan a dream job. Continue reading
3 Brands Crank Up the Volume [Content Marketing Examples]
Brands are turning up the volume this week. A new TikTok video celebrates the #SeaShanty trend, Mastercard amps up its sonic brand identity, and a video book review tells a charmingly experimental tale. Continue reading
Brands Give COVID-19 Vaccine a Shot in the Arm
A powerful campaign to promote COVID-19 vaccines taps into the emotional power of authenticity – while Budweiser’s (nonexistent) Super Bowl ad teaches an important lesson about content spend. Continue reading
B2C Content Marketers, Get Ready for More Responsibility in 2021 [New Research]
The pandemic accelerated the fundamental changes underway in content marketing as CMI’s newly released B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 shows. Find out what else is up for this year and beyond. Continue reading
