Let’s look at some of the expert advice, innovative approaches, and novel thinking from CCO magazine this year – all of which hold lessons that can help you keep calm and carry on successfully in 2021 and beyond. Continue reading
This Week in Content Marketing: Lessons From Home Depot, KFC, and Google
Once upon a time, a child’s toy comes to life inside a retail store. Elsewhere in the world, a man combines 11 herbs and spices while romancing an heiress. Catch those stories and one more from Google this week. Continue reading
We Want a Snow Day, a Mailbox Delivery and More [The Weekly Wrap]
As December debuts with colder and snowier weather, we’re wishing for snow days, warming up with a print magazine, and answering questions about writing. These are the three things we noticed this week. Continue reading
100+ Content Marketing Predictions for 2021
We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts. Find out what themes emerged in their predictions for content marketing in 2021. Continue reading
Cyber Monday Emails Show Why Brands Need a New Content Play [The Weekly Wrap]
This week, we diagnose what’s wrong with much of the brand messaging for Cyber Monday. Plus, we cheer a new opportunity for a fired paint-shop employee/TikTok star – and the clever brand that swooped in to hire him. Continue reading
A Small Saturday, a Horoscope Personalization, and a Community Request [The Weekly Wrap]
This week, the Cleveland Clinic asks for help, American Express teaches how to turn something small into something much bigger, and Zillow shows how someone else’s horoscope can catch people’s eye. Continue reading
Turkey and Green Beans Gone Viral (and a Virtual Visit to a Museum) [The Weekly Wrap]
It’s turkey and green bean casserole time in the United States. We talk turkey hotline (phone and AI versions), eat our veggies (a good-for-you lesson), and take a break from food with an enticing stay-at-home museum experience. Continue reading
Manufacturing Content Marketers Shift Gears in a COVID-19 World [New Research]
In today’s turbulent times, manufacturing content marketers have done the big things to adapt in a COVID-19 world. Learn from CMI’s latest research what they’re doing differently, what’s kept pace, and what’s growing as you wrap up 2020 and prepare for 2021. Continue reading
Personalized Palettes, a Content Exercise, and The Witches Lesson
Give your audience an interactive quiz for personalized content (a la Sherwin-Williams). Decide how to walk, run, jog, or sprint (thanks to Ubiquity Labs’ content marketing framework). Think through your content (unlike Warner Bros.). Continue reading
3 Ideas to Blow Out Your Content Competitors [The Weekly Wrap]
Three things to learn from this week’s examples: Suspenseful storytelling isn’t limited to Halloween. Consider how social media can help your SEO. And you can teach your audience how to do what you do – and still stay in business. Continue reading
