In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal. Continue reading
Drumming Up Fans, Battling Beautifully, and Voicing Makers [The Weekly Wrap]
This week, we talk about a famous drummer who thrilled a YouTube phenom (and us), a pharmacy that knows how to battle beautifully, and a cheeky clothing brand that tells stories of makers, from a pastry chef to a chainsaw artist. Continue reading
An Oops, a Kick, and a Rebrand Get Noticed [The Weekly Wrap]
The Weekly Wrap debuts its new format – three notable things in content marketing: VRBO’s big oops, Toggl’s rebrand, and Keds kicking up of the power of women. Get the what, where, and why now. Continue reading
Why Is It Harder to Stop Than to Start? [The Weekly Wrap]
This week, Robert Rose wraps up this podcast. He ponders if it can ever be as easy to stop things as it is to start them and he points toward what’s coming next every Friday. Continue reading
Should Your Brand Enter Controversial Conversations? [The Weekly Wrap]
This week, Robert Rose asks if brands should be more controversial and chats with CMI founder Joe Pulizzi about whether Google should replace universities. Continue reading
Will You Do Me a Favor? [The Weekly Wrap]
This week, Robert Rose asks if you’ll do a favor (it’s a trust test). And talks with the interesting person in content marketing about depending more on your audiences for your content. Continue reading
Should You Add More to Scale Your Content Strategy? [The Weekly Wrap]
This week, Robert Rose asks whether technology or people are more important in content strategy. He chats with a futurist about whether martech serves us or we serve martech, and more.
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Should You Stop Trying to Make Your Content One of a Kind? [The Weekly Wrap]
This week, Robert Rose ponders if we’re borrowing enough good ideas and talks with Grapevine6 co-founder about content, the state of influencer marketing, and how to get more from your social media partner. Continue reading
How Are Marketers Embracing the Chaos? [The Weekly Wrap]
This week, Robert Rose finally accepts the chaos. He ponders wanting to do something meaningful but not wanting to start something meaningful. He chats with this week’s person in content marketing about the new importance of content. Continue reading
Wants vs. Needs: Is the Debate Even Necessary? [The Weekly Wrap]
This week, Robert Rose asks why anyone needs content marketing, talks about businesses making it rain for content marketers, and discusses culture in content. Plus, he shares an oldie but a goodie on 10 ways to do engaging content. Continue reading
