This week Robert Rose ruminates on overthinking and content marketing in brand activism. He talks with the person of the week about gut instinct and shares an article to help fix inefficiencies to have a worry-free content pipeline. Continue reading
Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research]
What role does content marketing play in delivering an optimal experience across the buyer journey? We investigated that and more in our latest research – Enterprise Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading
Pondering the Power of Disruption and Risk in Content Marketing [The Weekly Wrap]
This week Robert Rose pays tribute to the disruptive influence of Clayton Christensen. He shares a new global report that names two fields you know well as the jobs of tomorrow. And he talks risk-taking with the person of the week. Continue reading
Don’t Crumble After Cookie Practices and Privacy Laws Change [Weekly Wrap]
Robert Rose explores how to lead change more easily and gives his take on Google’s new cookie “monster” plan. Plus, he talks surveillance culture in marketing with this week’s person making a difference in content marketing. Continue reading
Is Your Work a Passion, a Love, Or Something Else? [The Weekly Wrap]
Robert Rose explores the difference between passion and love when it comes to work. He looks at predicted workplace changes and talks marketing to marketers. Plus, he points to an article on how to make content survive the committee. Continue reading
Your Prescription for Healthier Perceptions and Content Impact [The Weekly Wrap]
This week Robert Rose attempts to get perspective on perception, from the view that advertising is dead to executives who think they know what audiences want. And he points to a firsthand account of a health care content experience. Continue reading
This is What to Do When People Don’t Get Content Marketing [The Weekly Wrap]
Robert Rose reflects on what to do when people don’t get it, gives a fresh take on content marketing as a life ring for journalists, and talks with Alan Schulman about getting execs to appreciate the real value of content marketing.
Best of CCO Digital: A Year Transformed With Sound and Sight
Consumers crave content that’s portable, accessible, and immersive. Audio and video content are well-positioned to deliver on those needs. Here are some of the top audio-visual features we shared in Chief Content Officer this year. Continue reading
Want True Fans? Stress Them Out in the Best Way [The Weekly Wrap]
Robert Rose wraps up the week and the year with a focus on fans. He explains the need to stress out your audiences (in a good way), explores how to avoid marketing’s uncanny valley, and chats with marketing legend David Meerman Scott.
That Peloton Ad – Mistake or Failure? Plus, How to Keep Audience Attention [The Weekly Wrap]
This week, Robert Rose tackles the good and bad of failing, from the Peloton ad to a Wall Street Journal analysis of its subscriber loyalty. Plus, he talks with Jay Acunzo and shares five mistakes to stop making with your content. Continue reading
