Your Great Taste Is Less Fulfilling When It Comes To Visual Design [New Research]
February 15, 2023
Robert Rose
If a brand forces its taste in visual content, will the audience follow? New research reveals that and more about what marketers think about visual social media content.
80+ Content Marketing Trends for Success in 2023
December 5, 2022
Stephanie Stahl
Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where...
3 Top Content Marketing Challenges in Manufacturing [New Research]
November 16, 2022
Lisa Murton Beets
Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.
The New Chief Content Officer: Why the Job Description Must Change
November 15, 2022
Robert Rose
Content leadership today covers more than marketing. The chief content officer (regardless of the actual title) guides the content that makes up every experience a customer, audience member, or prospect has with your brand. Use this updated job description to find the right leader – or as a guide to...
Video Grows in Importance But Doesn’t Reach Full Potential [New Research]
October 27, 2022
Lisa Murton Beets
Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey.
7 Things B2B Content Marketers Need in 2023 [New Research]
October 19, 2022
Stephanie Stahl
CMI released today B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success.
Content Marketers Share Salaries, Career Paths, and More in 2023 [New Research]
October 5, 2022
Stephanie Stahl
Over 1,000 content marketers reveal their salaries, career paths, working conditions, and more. Find out what they had to say in CMI’s Content Marketing Career & Salary 2023 Outlook.
8 Must-Haves for High-Quality Original Research
August 15, 2022
Clare McDermott
Original research can be a great content marketing asset to build authority. But if you don’t follow this advice, you could be risking your credibility. Here’s how to create high-quality research.
What Marketers Get Wrong About Content's Role in the New Buyer's Journey
May 2, 2022
Robert Rose
Are you missing an opportunity to help buyers with critical questions? You might be if your content focuses only on awareness. The answer (and the challenge) is understanding buyer intent at each stage in the modern buyer’s journey. Robert Rose explains.
Tech Marketers Shine But Face a Big Hurdle: Content Operations [New Research]
March 23, 2022
Lisa Murton Beets
Tech marketers have a good handle on content marketing, according to the latest CMI research. But that doesn’t mean they’ve avoided the challenges and growing pains experienced by their colleagues in other industries.
3 Ways Top Enterprise Content Marketers Do Things Differently [New Research]
March 2, 2022
Stephanie Stahl
Discover what top enterprise marketers do differently to make their content marketing successful in the latest research from the Content Marketing Institute.
Shifting Gears: A Look at the Content Marketing Industry in 2022
February 17, 2022
Margarita Loktionova
In a new industry report from Semrush, 91% of respondents say they achieved success with content marketing in 2021. Explore the highlights from this research and get expert advice on the insights and actions to focus on for 2022.
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