By Robert Rose published February 7, 2020

Under Pressure? Don’t Worry, Stop Overthinking [The Weekly Wrap]

This week Robert Rose ruminates on overthinking and content marketing in brand activism. He talks with the person of the week about gut instinct and shares an article to help fix inefficiencies to have a worry-free content pipeline. Continue reading

By Stephanie Stahl published February 5, 2020

Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research]

What role does content marketing play in delivering an optimal experience across the buyer journey? We investigated that and more in our latest research – Enterprise Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading

By Robert Rose published January 31, 2020

Pondering the Power of Disruption and Risk in Content Marketing [The Weekly Wrap]

This week Robert Rose pays tribute to the disruptive influence of Clayton Christensen. He shares a new global report that names two fields you know well as the jobs of tomorrow. And he talks risk-taking with the person of the week. Continue reading

By Robert Rose published January 24, 2020

Don’t Crumble After Cookie Practices and Privacy Laws Change [Weekly Wrap]

Robert Rose explores how to lead change more easily and gives his take on Google’s new cookie “monster” plan. Plus, he talks surveillance culture in marketing with this week’s person making a difference in content marketing. Continue reading

By Robert Rose published January 17, 2020

Is Your Work a Passion, a Love, Or Something Else? [The Weekly Wrap]

Robert Rose explores the difference between passion and love when it comes to work. He looks at predicted workplace changes and talks marketing to marketers. Plus, he points to an article on how to make content survive the committee. Continue reading

By Robert Rose published January 10, 2020

Your Prescription for Healthier Perceptions and Content Impact [The Weekly Wrap]

This week Robert Rose attempts to get perspective on perception, from the view that advertising is dead to executives who think they know what audiences want. And he points to a firsthand account of a health care content experience. Continue reading

By Robert Rose published January 3, 2020

This is What to Do When People Don’t Get Content Marketing [The Weekly Wrap]

Robert Rose reflects on what to do when people don’t get it, gives a fresh take on content marketing as a life ring for journalists, and talks with Alan Schulman about getting execs to appreciate the real value of content marketing.

Continue reading

By Jodi Harris published December 27, 2019

Best of CCO Digital: A Year Transformed With Sound and Sight

Consumers crave content that’s portable, accessible, and immersive. Audio and video content are well-positioned to deliver on those needs. Here are some of the top audio-visual features we shared in Chief Content Officer this year. Continue reading

By Robert Rose published December 20, 2019

Want True Fans? Stress Them Out in the Best Way [The Weekly Wrap]

Robert Rose wraps up the week and the year with a focus on fans. He explains the need to stress out your audiences (in a good way), explores how to avoid marketing’s uncanny valley, and chats with marketing legend David Meerman Scott.

Continue reading

By Robert Rose published December 13, 2019

That Peloton Ad – Mistake or Failure? Plus, How to Keep Audience Attention [The Weekly Wrap]

This week, Robert Rose tackles the good and bad of failing, from the Peloton ad to a Wall Street Journal analysis of its subscriber loyalty. Plus, he talks with Jay Acunzo and shares five mistakes to stop making with your content. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL