In a new industry report from Semrush, 91% of respondents say they achieved success with content marketing in 2021. Explore the highlights from this research and get expert advice on the insights and actions to focus on for 2022. Continue reading
3 Hot Takes: A Viral (Foods) Report, an ‘Ugly’ Content Gift, and an Email Treat
Instacart hits the content jackpot with a fresh year-in-review report. Adobe offers some ‘ugly’ gifts. And a small chocolate shop curates a sweet treat of an email newsletter. Read our take on these content examples. Continue reading
Hot Takes on 3 Content Gifts from LinkedIn, Lifetime, and Peloton
Read our hot takes on LinkedIn’s new streamlined live video and newsletter features for content creators, Lifetime’s mini-movie makeover featuring Monique Coleman, and a Peloton employee’s moment in the spotlight. Continue reading
100+ Content Marketing Trends and Predictions for Success in 2022
We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you’re up on the latest (and where to focus if you’re not). Continue reading
3 Hot Takes: Stand Against Social Media, Delivery App Fees, and Poor Personalization
Global cosmetics brand Lush opts out of major social platforms. Domino’s franchisees help competitors fight back against delivery-app fees. And a good lesson rises from the ashes of a poor personalization attempt. Here’s our take – what’s yours? Continue reading
Hot Take: Look Outside Your Team For Great Content Marketing
Outside voices can make your content marketing. Examples include UK football star Marcus Rashford helping Aldi UK spread the holiday spirit and UGC making Abercrombie & Fitch a success on TikTok. And a new study from Semrush reveals an opportunity to get better content from outsourced talent. Continue reading
Manufacturing Marketers: 5 Ways to Keep Your Momentum [New Research]
Manufacturing marketers still struggle with getting people in their companies to understand content marketing. But they saw progress in 2021 when traditional sales methods were less useful. See what else these marketers had to say. Continue reading
3 Hot Takes: Putting Joy on Faces, Springs in Steps, and Butts in Bucket Seats
Walmart aims to spark joy that’s written all over its customers’ faces. Xero Shoes puts its minimalism message on strong footing, and an RV business retrofits its content to serve up local adventures. Read our hot takes. Continue reading
7 Things Content Marketers Told Us About Video [New Research]
Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey. Continue reading
3 Cool Content Campaigns That Tackle Hot (and Warm) Topics
A town in the Arctic Circle launches an Olympic bid it hopes it won’t win. The North Face melts hearts with stories of outdoor adventures. And Red Ventures brands join forces to help travelers plan health-conscious visits to their favorite hotspots. Read our hot takes on this cool content. Continue reading
