This week Robert Rose wonders if rules are made to be broken. He gives his take on a subscriber consulting initiative by the Financial Times, and talks to Copyblogger founder Brian Clark. And he shares an article about rules to break.
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Can You Break Rules in the Right Way? [The Weekly Wrap]
Content Management and Strategy: A Disruptive Change We Need [New Research]
Fast and intelligent innovation can help you manage your content marketing through change. But to do that, you need to ask some questions. We offer a few to consider as we release CMI’s 2020 Content Management and Strategy Survey. Continue reading
Follow the Search for Better Answers [The Weekly Wrap]
This week, Robert Rose searches for better answers. He takes on the new trend of retail brands cooperating on content. Then he talks content strategy and leadership with the content marketing person of the week.
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Time to Ask What, So What, and Now What? [The Weekly Wrap]
What? So what? Now what? This week, Robert Rose puts those questions in a new perspective. He gives his take on Amazon cutting commissions. He talks with The Content Council’s chair and takes you back to the future with old predictions. Continue reading
Do You Really Care How Your Audiences Are Doing? [The Weekly Wrap]
This week, Robert Rose asks how you’re doing (really) and talks to an author who explains how content helps brands keep calm and carry on. He talks operational models and more with the content marketing person of the week. Continue reading
Why Taking Time to Do Nothing Can Be Productive [The Weekly Wrap]
This week, Robert Rose explains why doing nothing can be productive, talks about taking time for creativity, and shares an archived interview with John Cleese. Plus, he talks the quality vs. quantity debate in pandemic times. Continue reading
What Is Your Brand’s Responsibility to Content Now? [The Weekly Wrap]
This week, Robert Rose ponders our responsibility to digital content. He gives a take on new research about consumers not trusting digital marketing. And he talks with the content marketing person of the week about B2B social media. Continue reading
Which Content Marketers Will Do Well in the Post-Shutdown World? [The Weekly Wrap]
This week, Robert Rose talks which kind of content marketers will do well in the future. He discusses a non-pandemic moment that may offer a new model for content monetization, ponders when we can “say when.” Continue reading
The New and Future Reality of Virtual Events [The Weekly Wrap]
This week, Robert Rose thinks we all need to watch our tone, gives an unexpected perspective about what you should do and think now about future in-person events, and points to the magic of ghostwriting. Continue reading
How to Make Content Your Brand’s Safety Net [The Weekly Wrap]
This week, Robert Rose shares how content teams can be a secret weapon. He challenges an article’s claim that C-suite internal salary ranking shows a decline in marketing’s value. Plus, he talks with Megan Gilhooly about how to get customer data. Continue reading
