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c-suite-alignment-isnt-enough

Does CEO-CMO Alignment Go Far Enough for Business Growth? Probably Not

New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s role. That makes sense, but that conclusion stops short of identifying what marketing really needs to do.
what-marketers-really-need

Marketers Say They Know the Missing Ingredient for Success – Are They Wrong?

New research finds marketing is not aligned operationally. No surprises there. But the study’s takeaways miss what you need to do to fix that. We have a thought.
B2B Content Marketing Trends for 2024

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they'll spend their budget. Find the answers in CMI's latest research report.
investors-trust-marketing-not-marketers

Why Investors Trust Marketing, But Not Marketers [New Study]

A new study of financial analysts makes a revelation that will surprise marketers. They get your importance, but only if you achieve this. Learn what they have to say and how it should affect your work.
content-marketing-world-takeaways

5 Highlights You May Have Missed at Content Marketing World

Where is content marketing going? How can you forge a path ahead? Catch some of the breakthrough thoughts emerging at this week’s Content Marketing World.
blockbuster-marketing-prediction

Luxury Brand and Talent Powerhouses Predict Future of Marketing for Every Industry

A global luxury brand investment firm’s acquisition of Hollywood’s biggest talent agency indicates the future of content and marketing in all industries. Why? Read on.
chatgpt-enterprise-b2b

What To Know About ChatGPT Enterprise

OpenAI aimed squarely at the B2B market with its new ChatGPT Enterprise. Is that good, bad, or ho-hum news for content marketing? Robert Rose explains.
ad-spend-data-forecast-looking-up

Big Bump in Ad Spend May Lead to Better Year for Marketers

You could describe the last few months as “bumpy” for marketing, tech, and advertising. But new data for three must-track categories indicates a smoother ride ahead for marketers.
hybrid-remote-marketers-challenge

Remote Work Isn’t New, But It Brings a New Challenge for Marketers

Remote work continues to grab headlines. But hybrid work is gaining more attention and acceptance as Zoom, Omnicom, WPP, and other brands require employees to come to their physical buildings. What does that mean for marketing teams?
New Research: Will AI Impact Your Content Marketing Salary and Career?

New Research: Will AI Impact Your Content Marketing Salary and Career?

How much do content marketers earn on average? What impact do they think generative AI will have on their jobs? Get those answers and more in this overview of the newly released Career and Salary Outlook for 2024.
rebrand-of-twitter-x

Twitter’s Rebrand Is on Fire (and It’s Not Glorious)

Twitter’s rebrand to X tells a story. Is it a story they want to be told? Is it a story they planned? Probably not. Is it a story marketers can learn from? Most definitely.
Barbie meme representing the marketing genius of newsjacking

This Barbie Inspired a Newsjacking Frenzy – B2B Marketers Should Study It

Barbie-related newsjacking exploded with the movie’s worldwide success. But can your brand be successful with newsjacking (Barbie or no Barbie)? Robert Rose explains the key ingredient you’ll need.