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content-marketing-world-takeaways

5 Highlights You May Have Missed at Content Marketing World

Where is content marketing going? How can you forge a path ahead? Catch some of the breakthrough thoughts emerging at this week’s Content Marketing World.
blockbuster-marketing-prediction

Luxury Brand and Talent Powerhouses Predict Future of Marketing for Every Industry

A global luxury brand investment firm’s acquisition of Hollywood’s biggest talent agency indicates the future of content and marketing in all industries. Why? Read on.
chatgpt-enterprise-b2b

What To Know About ChatGPT Enterprise

OpenAI aimed squarely at the B2B market with its new ChatGPT Enterprise. Is that good, bad, or ho-hum news for content marketing? Robert Rose explains.
ad-spend-data-forecast-looking-up

Big Bump in Ad Spend May Lead to Better Year for Marketers

You could describe the last few months as “bumpy” for marketing, tech, and advertising. But new data for three must-track categories indicates a smoother ride ahead for marketers.
hybrid-remote-marketers-challenge

Remote Work Isn’t New, But It Brings a New Challenge for Marketers

Remote work continues to grab headlines. But hybrid work is gaining more attention and acceptance as Zoom, Omnicom, WPP, and other brands require employees to come to their physical buildings. What does that mean for marketing teams?
career-salary-outlook-2024

New Research: Will AI Impact Content Marketing Careers and Salaries?

How much do content marketers earn on average? What impact do they think generative AI will have on their jobs? Get those answers and more in this overview of the newly released Career and Salary Outlook for 2024.
rebrand-of-twitter-x

Twitter’s Rebrand Is on Fire (and It’s Not Glorious)

Twitter’s rebrand to X tells a story. Is it a story they want to be told? Is it a story they planned? Probably not. Is it a story marketers can learn from? Most definitely.
Barbie meme representing the marketing genius of newsjacking

This Barbie Inspired a Newsjacking Frenzy – B2B Marketers Should Study It

Barbie-related newsjacking exploded with the movie’s worldwide success. But can your brand be successful with newsjacking (Barbie or no Barbie)? Robert Rose explains the key ingredient you’ll need.
battle-automated-ai-content-marketing

Beware: Automated AI-Generated Content Can Ruin Everything for Marketers

Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight?
deloitte-chief-strategy-officer-survey

Does a Rise in Chief Strategy Officer Role Give Hope for Chief Content Officers?

New insights from Deloitte’s fascinating 2023 Chief Strategy Officer Survey should have implications for content marketing’s role in businesses.
demand-generation-research-2023

Where Should Your Customer Journey Start? [New Demand Generation Research]

Content marketing for demand generation programs took a hit in the past year. Find out the potential reasons why and more about how marketers view and use the strategy in the newly released 2023 demand generation research from CMI.
technology-content-marketing-research-2023

Surprising and Expected Results From Tech Content Marketers [New Research]

Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers.