Don’t let blind spots and assumptions derail your content marketing program. Work through your challenges using one of these classic mental models for better decision-making. Continue reading
24+ Must-Read Marketing Books (That Happen to be Written by Women)
Add a few of these woman-written books on content, marketing, business, and psychology and persuasion to your library during Women’s History Month. Each title earned a place on the list thanks to recommendations from your fellow marketers. Continue reading
Time-Saving Tips, Checklists, and Templates to Conquer Content Marketing Goals in 2021
As a gift to our tribe of weary content marketing warriors, we compiled our favorite time-saving tips, productivity checklists, and useful templates. We hope these will help you start the year energized and prepared to conquer 2021. Continue reading
How to Create a Content Marketing Strategy for Your Personal Brand
Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Here’s how to do it. Continue reading
Hey Google Analytics, Can You Add This Sweet Metric? [Video Extras]
In his Unsolicited Advice column, Andrew Davis serves up a suggestion to Google’s head of analytics on adding the one metric that content marketers have long craved. Continue reading
67 Book Picks for the Ultimate Content Marketing Library
You can’t judge a book by its cover. You can judge it based on peer recommendations. Here are 67 picks for a great bookcase to improve your content marketing, expand your marketing prowess, and gain inspiration. Continue reading
18 Blogs, Social Media Posts, Podcasts, and More We’re Thankful For This Year
On this day devoted to gratitude in the United States, the CMI team shows their appreciation for some of the blog and social media posts, audio, and video that inspired us in this challenging year. Continue reading
What’s Up in 2021 for Content Marketing?
Peer into the 2021 crystal balls of 20 content marketing experts. Let them help you ready your content marketing programs as best as possible for the year ahead – no matter what COVID-19 is doing (or not doing). Continue reading
23 Tips to Make the Most of Your Content Marketing Budget
No matter what happens with content marketing budgets, one thing looks certain: Organizations will scrutinize every dollar spent in 2021. CMWorld speakers offer some advice on how to get the most from your content marketing investment. Continue reading
These Content Marketing Rules Are Made to Be Broken
Should you let content marketing “rules” rule your content marketing? Twenty-three experts speaking at Content Marketing World say NO. Here are the rules they want you to consider breaking in 2020 and beyond.
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