How To Sell Your Biggest, Bravest Ideas — Lessons From a ‘Marketing Baddie’ [Video]
February 6, 2025
Ann Gynn
Take the lead on innovation and creation with your brand’s content and marketing. Learn how to get the buy-in and budget for innovative ideas with this advice from one marketing baddie (SAS’s Amanda Wise) to another (you).
Get in the Flow: What’s Your Word for 2025?
January 7, 2025
Robert Rose
Choosing a word for the year ahead gives your intention a name that forms the foundation for all your actions and interactions. Best of all, there’s no implied rule to “break” as the year progresses. Robert Rose shares his word for 2025. What’s yours?
The Grinch That Stole Creativity: 2024 in Seussian Review
December 20, 2024
Robert Rose
Will generative AI steal the heart of marketing? Will execs have a change of heart about creative? This marketing year in a review gives a special nod to the human Dr. Seuss and his fictional Grinch.
Why Your Great Content Isn’t Driving Great Results — And How To Fix It
December 19, 2024
Jodi Harris
You have great content. It's published on the platforms where your audience is. But your content isn't revving your company’s marketing engines. So, let’s get to troubleshooting and fixing.
Should Jaguar’s Bold Rebrand Generate a New Roar for Marketers?
December 6, 2024
Content Marketing Institute Team
In the last five years, a dozen auto manufacturers changed their logo, but none drew the attention Jaguar did recently. Is it just a meme-worthy play to attract attention, or is something else afoot?
How To Make the Case for a Raise in Your Content and Marketing Role
December 5, 2024
Ann Gynn
No surprise, marketers think they should earn more than they do. But how do you make that a reality? Follow this advice to assess the situation, prepare the case, and make the ask.
What Experience Do You ‘Get To’ Create for Someone Today?
December 3, 2024
Robert Rose
It’s been a challenging year in content and marketing. But tiny tweaks to how you view your work can help you feel grateful rather than burdened. (Spoiler: This column’s called Rose-Colored Glasses for more than one reason.)
60+ Best Books About Marketing, Content, and Business
November 21, 2024
Ann Gynn
Looking for a gift for a teammate or yourself? Choose from the dozens of recommended books for marketers and content pros. You’ll find titles on everything from branding to content strategy, the science of persuasion and influence, visual storytelling, Excel tips, and more.
At Least One of These Predictions for Marketers Is True
November 15, 2024
Content Marketing Institute Team
Few marketing predictions for the coming year ever materialize, but people still find them interesting and engaging. Keep all of that in mind with this first taste from CMI about 2025, including one prediction guaranteed to be true.
5 Bright Ideas To Help Your Content and Marketing Shine in 2025
October 31, 2024
Stephanie Stahl
Sparks flew at Content Marketing World 2024. Will they help you slow down long enough to bring joy, courage, enchantment, and connection back to your work? There’s only one way to find out. Try these ideas in your work.
A Wish From Content Marketing World: Don’t Settle for This in Your 2025 Marketing
October 25, 2024
Content Marketing Institute Team
As Content Marketing World wraps up, Robert Rose challenges content and marketing pros to spark something different.
Is NotebookLM the New CliffsNotes? (The Answer May Surprise You)
October 4, 2024
Content Marketing Institute Team
Google’s relatively new NotebookLM harkens us back to CliffsNotes, the savior of students who didn’t read the book. But what’s the best use of this AI tool that can even create podcast-style summaries? Here are some thoughts.
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