By Ann Gynn published July 9, 2020

15 Mistakes You May Be Making in Your Content Development

When you talk mistakes, are you usually referring to typos, grammatical errors, and misspellings? That granular focus could be your biggest gaffe. Let’s look at 15 of the biggest mistakes in content creation, production, and promotion processes. Continue reading

By Ann Gynn published June 29, 2020

How to Make Personal and Corporate Branding Work Together

You and your co-workers have professional personal brands. Your employer has a corporate or business brand. They are intertwined. Now, it’s time to be smarter about that connection and make it mutually beneficial.
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By Ann Gynn published June 23, 2020

18 Ideas to Overcome Your Writer’s Block

Do you ever want to curse the cursor? You can’t write that lead. You feel like you’re crafting the same content as yesterday. You can’t imagine another way to talk about your topic. Here’s some help to get you out of a writing slump. Continue reading

By Dennis Shiao published April 15, 2020

How to Build a Personal Brand After a Job Loss

After he was laid off in 2008, Dennis Shiao took a content marketing approach to create and grow his personal brand. He became a publisher of information and, 12 years later, he’s still doing it successfully. Continue reading

By Clare McDermott published March 26, 2020

16 Apps and Tools to Keep You Productive and Sane

Her workload felt out of control. The goal? Find worthwhile shortcuts and workarounds, and make life simpler. Here are the 16 tools she tested on her successful journey. Continue reading

By Ann Gynn published January 13, 2020

Curate the Ultimate Content Marketing Library With These 51 Book Picks

You can’t judge a book by its cover. You can judge it based on recommendations of your peers. Browse these 51 picks for improving your content marketing skills, expanding your marketing prowess, and knowing the psychology of it all. Continue reading

By Jodi Harris published December 30, 2019

Marketers: Reclaim Your Time With These Productivity Tips, Tools, and Templates

If you thought 2019 was a struggle, you’ll need all the extra bandwidth you can muster for 2020. This collection of tips, checklists, and templates can help you reclaim some lost time and get more accomplished in the new year. Continue reading

By Kim Moutsos published December 24, 2019

Fix, Marry, Kill: What Would You Do in These 3 Marketing Scenarios?

Let’s look at three mistakes in this year’s CCO Unsolicited Advice column. Do any fall into your fix or kill categories? Or are they already a “marry”? Decide which counsel is most helpful to your marketing. Continue reading

By Ann Gynn published December 17, 2019

21 Books in 2019 That Make Great Reads for Content Marketers

Overwhelmed by the many industry-related book releases in 2019? Your fellow content marketers have your back. They’re sharing what they found to be the most helpful and inspiring books that came out this year. Continue reading

By Patti Haus published December 9, 2019

Content Marketing Lessons From 8 of the Most Popular TED Talks

With 2 billion views on YouTube and countless more in real life, TED Talks inspire through technology, entertainment, and design. What do they have to do with content marketing? Follow these eight lessons from some of the best talks. Continue reading

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