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Why and How To Add Mentorship to Your Content Career Plan

Professional interest in mentoring is on the rise, for good reason. Mentorship holds short- and long-term benefits for both mentor and mentee, as these stories from content marketers in both roles show.
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How To Bring Personality to Your Content and Personas

Developing content requires you to think about the audience. You use demographic data. But have you considered the personality of your audience? Here's how exploring personality types can enhance your marketing strategy.
stop-blame-game

For Better Content Leadership, Don’t Blame – Try Cultivating Instead

Don’t sabotage your year by blaming yourself or your team for something that isn’t working well or punishing everybody with an “improvement” plan. Instead, take this less-traveled path to success.
word-for-new-year

Beyond Resolutions: What’s Your Word for 2024?

Selecting a word for 2024 can work better than making resolutions. The word becomes a theme or intention rather than a set of rules you will likely break. Here’s an option for marketers in 2024.
year-end-wrap-up

’Twas the Night Before Break (2023 Edition)

Ghosts from marketers’ past and present pop up again and disrupt the magic until an authentic guy appears in this Content Marketing Institute poetic tradition.
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10 Content Marketing Articles Readers (Like You) Loved This Year

Short on time? Here’s a cheat sheet for the 10 most popular articles for the Content Marketing Institute audience. You’ll see something for everyone to improve their content marketing programs, from trends to evergreen fundamentals.
ultimate-book-list-content-marketers

47+ Book Recommendations Create the Ultimate Reading List for Content Marketers

Choose among the dozens of book recommendations to fill your shelves or add some to the gift list for your team or other favorite marketers. They tackle expected and surprising topics, from writing and AI to disruption, science, and more.
ai-content-questions

3 Questions About AI in Content: What? So What? Now What?

Getting your arms around the disruptions of generative AI presents an extreme challenge. A 20-year-old framework for self-reflection may help. Ask these three questions in proper succession.
love-your-content-marketing-job

Do You Love Your Content Marketing Job (and Does It Matter)?

You should equate your job with your passion. If that’s not possible, you must direct your passion into a side hustle vocation that can become your career. But that thinking can derail you from doing what you love to do.
navigating-work-grief-and-burnout

3 Strategies To Help Content Marketers Navigate Work Grief and Burnout

You have carried a crushing burden of unprocessed grief and endured a barrage of changes at work in the last few years. It's time to make positive changes to your work environment for your mental and physical health.
cmi-new-website-announcement

Out With the Old. In With a New Website Experience

Take a look around the Content Marketing Institute's refreshed website featuring simpler navigation, a streamlined reading experience, and better mobile performance.
content-marketer-skills

23+ Content Marketing Skills You Need for Today and the Next Five Years

Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders.