By Jodi Harris published December 23, 2020

Time-Saving Tips, Checklists, and Templates to Conquer Content Marketing Goals in 2021

As a gift to our tribe of weary content marketing warriors, we compiled our favorite time-saving tips, productivity checklists, and useful templates. We hope these will help you start the year energized and prepared to conquer 2021. Continue reading

By Ann Gynn published December 17, 2020

How to Create a Content Marketing Strategy for Your Personal Brand

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Here’s how to do it. Continue reading

By Andrew Davis published December 8, 2020

Hey Google Analytics, Can You Add This Sweet Metric? [Video Extras]

In his Unsolicited Advice column, Andrew Davis serves up a suggestion to Google’s head of analytics on adding the one metric that content marketers have long craved. Continue reading

By Ann Gynn published November 30, 2020

67 Book Picks for the Ultimate Content Marketing Library

You can’t judge a book by its cover. You can judge it based on peer recommendations. Here are 67 picks for a great bookcase to improve your content marketing, expand your marketing prowess, and gain inspiration. Continue reading

By Jodi Harris published November 26, 2020

18 Blogs, Social Media Posts, Podcasts, and More We’re Thankful For This Year

On this day devoted to gratitude in the United States, the CMI team shows their appreciation for some of the blog and social media posts, audio, and video that inspired us in this challenging year. Continue reading

By Ann Gynn published October 12, 2020

What’s Up in 2021 for Content Marketing?

Peer into the 2021 crystal balls of 20 content marketing experts. Let them help you ready your content marketing programs as best as possible for the year ahead – no matter what COVID-19 is doing (or not doing). Continue reading

By Ann Gynn published October 8, 2020

23 Tips to Make the Most of Your Content Marketing Budget

No matter what happens with content marketing budgets, one thing looks certain: Organizations will scrutinize every dollar spent in 2021. CMWorld speakers offer some advice on how to get the most from your content marketing investment. Continue reading

By Ann Gynn published September 17, 2020

These Content Marketing Rules Are Made to Be Broken

Should you let content marketing “rules” rule your content marketing? Twenty-three experts speaking at Content Marketing World say NO. Here are the rules they want you to consider breaking in 2020 and beyond.
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By Ann Gynn published September 3, 2020

8 Habits You Should Have for Quality Content Marketing

Aristotle was right. Quality is not an act, but a habit. Over 20 content marketing experts echo that thinking with their advice on what you should be doing to create quality work. (Hint: There isn’t a one-and-done idea in the bunch.) Continue reading

By Ann Gynn published August 20, 2020

16 of the Biggest Threats to Content Marketing Success

Discover the biggest threats to your content marketing success – and the fixes – cited by some of the expert speakers at Content Marketing World. And you’ll find out the one thing that controls most of the threats. Continue reading

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