By Ann Gynn published January 13, 2020

Curate the Ultimate Content Marketing Library With These 51 Book Picks

You can’t judge a book by its cover. You can judge it based on recommendations of your peers. Browse these 51 picks for improving your content marketing skills, expanding your marketing prowess, and knowing the psychology of it all. Continue reading

By Jodi Harris published December 30, 2019

Marketers: Reclaim Your Time With These Productivity Tips, Tools, and Templates

If you thought 2019 was a struggle, you’ll need all the extra bandwidth you can muster for 2020. This collection of tips, checklists, and templates can help you reclaim some lost time and get more accomplished in the new year. Continue reading

By Kim Moutsos published December 24, 2019

Fix, Marry, Kill: What Would You Do in These 3 Marketing Scenarios?

Let’s look at three mistakes in this year’s CCO Unsolicited Advice column. Do any fall into your fix or kill categories? Or are they already a “marry”? Decide which counsel is most helpful to your marketing. Continue reading

By Ann Gynn published December 17, 2019

21 Books in 2019 That Make Great Reads for Content Marketers

Overwhelmed by the many industry-related book releases in 2019? Your fellow content marketers have your back. They’re sharing what they found to be the most helpful and inspiring books that came out this year. Continue reading

By Patti Haus published December 9, 2019

What 8 of the Most Popular TED Talks Can Teach You About Content Marketing

With 2 billion views on YouTube and countless more in real life, TED Talks inspire through technology, entertainment, and design. What do they have to do with content marketing? Follow these eight lessons from some of the best talks. Continue reading

By Julia McCoy published November 25, 2019

The 5 Common Mistakes Every Content Marketer Should Know

Is your brand’s content marketing performance mediocre or worse? Before you investigate a laundry list of reasons, start with these five frequent, overarching mistakes. It could save you time, money, and even customers. Continue reading

By Joe Pulizzi published November 11, 2019

Marketing 2030: 7 Laws for Content Marketing Success

These recommendations are not for the weak of heart. To move forward you must be strong-willed. Read on for the seven laws for the next decade of marketing from the founder of the Content Marketing Institute. Continue reading

By Amanda Milligan published October 14, 2019

6 Content Marketing Tips That Will Give You an Aha Moment

A lot of content exists about content marketing. You may wonder how to distill everything you see and hear into action. Pick one of these six great – sometimes contrarian – content marketing lessons. Continue reading

By Anna Hrach published September 18, 2019

Failure Is Always an Option (and an Opportunity)

Like most things, content marketing is an inexact science. Even the best of us are not immune to failure. But do we dare admit it? (Well, this author does.) And how can we benefit from mistakes? Continue reading

By Ann Gynn published September 9, 2019

Cure Your Conference Hangover (and Better Your Content Marketing)

Your head hurts just thinking about what you should do based on what you learned at the conference – so many ideas, notes, new connections – to help your content marketing program. Cure your conference hangover with these 16 tips. Continue reading

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