By Tyler Tafelsky published January 24, 2023

How To Help the Perfectionist on Your Content Team, Even If It’s You

Striving for excellence? Great. Chasing perfection at the expense of the bigger picture? Not great for your team or your career. Try these tips to recognize and counter unrealistic expectations that derail deadlines and delay goals. Continue reading

By Dennis Shiao published January 23, 2023

Forget the Resume – Use Content Marketing To Land a Job

Turn a job loss into a content marketing journey to create a personal brand that helps land your next job. Dennis Shiao tells how he did it and what he wished he knew then and what he knows now. Continue reading

By Ann Gynn published January 17, 2023

How a Mentorship Program Can Help Both Mentors and Mentees

Mentoring has short- and long-term benefits for both mentors and mentees. Learn why from both perspectives and how to foster a positive professional mentorship in your own life. Continue reading

By Ann Gynn published January 10, 2023

How To Explain Content Marketing to Anyone [Fresh Examples]

When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest. Continue reading

By Robert Rose published January 6, 2023

What’s Your Word for 2023? [Rose-Colored Glasses]

Robert Rose shares a story his grandfather told him every time he was frustrated at work. It will inspire you to find your word for 2023. Continue reading

By Robert Rose published December 23, 2022

‘Twas the Night Before Break – 2022 Edition [Rose-Colored Glasses]

Relive the highs and lows of content, marketing, social media, and pop culture news from 2022 in Robert Rose’s lighthearted reimagining of a holiday classic.   Continue reading

By Kim Moutsos published December 22, 2022

5 Content Marketing Articles From 2022 That Deserve Another Look

Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023. Continue reading

By Lisa Dougherty published December 20, 2022

10 Content Marketing Articles Readers (Like You) Loved in 2022

Browse this list of the 10 most popular content marketing articles to see if you missed any among the 249 CMI published in 2022. You can read them all in 108 minutes – or take just five minutes to read the first one. Continue reading

By Ann Gynn published November 28, 2022

25+ New, Newly Updated, and Timeless Books Content Marketers Love

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community. Continue reading

By Ann Gynn published November 3, 2022

Content Marketers: Here’s How To Ask for (and Get) the Salary You Want

Most content marketers believe they deserve a higher salary, according to research. You’re more likely to get one if you build your pitch based on real results you’ve achieved for your employer. These tips from your marketing peers will help you make your case. Continue reading

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