When did B2B marketing teams stop caring? Sure, they care about their jobs. But many don’t seem to care about the topic of their employer’s business. And that’s a problem. Continue reading
How To Interview a Job Candidate in a Style Fit for a Content Marketer
Stop asking questions when you interview content marketing candidates. Yes, that’s right. Kick the Q-and-Q format to the curb. Instead, try this technique to better assess your next content marketing team member. Continue reading
The Productivity Hack That Helps Me Tackle My Content Marketing To-Do List
This busy marketing manager tried many popular task management tools, but nothing worked. Then, she figured out the right combination of tool and framework. Here’s how to create your own. Continue reading
Looking for a Content Marketing Job? Follow This Advice To Get Noticed
Lost your content marketing job? Worried about a potential layoff? Or just looking for a new role?
Follow these job search tips and story-driven approaches to get recruiters’ attention and get a new job you’ll love.
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How To Help the Perfectionist on Your Content Team, Even If It’s You
Striving for excellence? Great. Chasing perfection at the expense of the bigger picture? Not great for your team or your career. Try these tips to recognize and counter unrealistic expectations that derail deadlines and delay goals. Continue reading
Forget the Resume – Use Content Marketing To Land a Job
Turn a job loss into a content marketing journey to create a personal brand that helps land your next job. Dennis Shiao tells how he did it and what he wished he knew then and what he knows now. Continue reading
How a Mentorship Program Can Help Both Mentors and Mentees
Mentoring has short- and long-term benefits for both mentors and mentees. Learn why from both perspectives and how to foster a positive professional mentorship in your own life. Continue reading
How To Explain Content Marketing to Anyone [Fresh Examples]
When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest. Continue reading
What’s Your Word for 2023? [Rose-Colored Glasses]
Robert Rose shares a story his grandfather told him every time he was frustrated at work. It will inspire you to find your word for 2023. Continue reading
‘Twas the Night Before Break – 2022 Edition [Rose-Colored Glasses]
Relive the highs and lows of content, marketing, social media, and pop culture news from 2022 in Robert Rose’s lighthearted reimagining of a holiday classic. Continue reading
