16 Apps and Tools to Keep You Productive and Sane
February 12, 2018
Clare McDermott
A few months ago, Clare McDermott committed to evaluating her personal tech stack with the goal to find worthwhile shortcuts and work-arounds. Now she shares how she learned to make her life simpler and more productive with 16 tools.
The One Thing Killing Your Most Creative Content Ideas (and How to Stop It)
January 8, 2018
Carla Johnson
If your creative content marketing ideas are met with a big “no!”, don’t get discouraged. The problem may be how you’re presenting the idea. Here’s how to stop bad pitches from killing your best ideas.
3 Aha Moments to Improve Your Content Marketing in 2018
January 1, 2018
Michele Linn
She’s read thousands of articles and written hundreds of posts about content marketing. But this author still had some aha moments on the subject in 2017. Find out her three lightbulb moments that can help you in 2018.
6 Content Marketing Ideas to Steal From the Awards Finalists of 2017
December 29, 2017
Kim Moutsos
To paraphrase a familiar quote, “Good content marketers copy. Great content marketers steal.” We want you to be great. That’s why we suggest you steal these six ideas executed by Content Marketer of Year finalists.
2018 Content Marketing Toolkit: Tips, Templates, and Checklists
December 27, 2017
Jodi Harris
Ready or not, the new year is on its way. Keep your content maturity on pace with innovation, and your efforts on track with your competition with this content marketing toolkit full of our best tips, checklists, and templates.
Unsolicited Advice: How to Avoid 4 Content Marketing Blunders
December 26, 2017
Kim Moutsos
If there’s one thing that never fails to cheer many, it’s unsolicited advice. Catch letters to marketers of brands like Dollar Shave Club and Georgia’s tourism brand about their marketing missteps and gaffes – and some useful remedies.
The Goal Setting Activity That Makes a Big Impact
December 18, 2017
Joe Pulizzi
CMI founder Joe Pulizzi shares his answer to the question he’s frequently asked: “What’s the one thing you did that made the greatest impact to where you are at now?” And his response is something you can customize for your own success.
The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity
November 22, 2017
Roger C. Parker
If you’re a chief content officer, copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017.
11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros
November 19, 2017
Roger C. Parker
Are you a content marketing newcomer? Are you an experienced content marketer? Or perhaps you’re an innovator, renegade, or visionary? Ready to grow your thinking? This curated, detailed review of the most relevant books can help.
The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity)
November 10, 2017
Stephanie Stahl
How does a white squirrel inspire creative content? Learn that and discover more ideas to make your content more creative – even if you work in a boring industry – with practical tactics from CMI’s Content Creativity Day presenters.
A Content Marketing Love Letter
October 29, 2017
Joe Pulizzi
CMI founder Joe Pulizzi pens a letter from his heart. Beginning with one of the worst days in his professional life, Joe shares how content marketing took off for him and CMI and looks at what’s ahead for him.
5 Steps to Prime Your Creatives to Produce Outstanding, Clutter-Busting Content
September 29, 2017
Marcus Varner
Your team’s creative engine is the real competitive advantage for content marketers. Here are five essential steps to ensure that they’re primed to be in peak shape and churn out compelling content from innovative angles.
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