Content Marketers: Here’s How To Ask for (and Get) the Salary You Want
November 3, 2022
Ann Gynn
Most content marketers believe they deserve a higher salary, according to research. You’re more likely to get one if you build your pitch based on real results you’ve achieved for your employer. These tips from your marketing peers will help you make your case.
How To Battle Imposter Syndrome on Your Content Marketing Team
October 4, 2022
Gina Balarin
Imposter syndrome affects as many as eight in 10 people. Given that, your content marketing team most likely feels its impact. Here’s how to recognize it, overcome it, and mitigate its impact on your organization.
10 Hated Marketing and Business Expressions: Catch Us If You Can
September 13, 2022
Kim Moutsos
Even experts get the buzzword blues. How many of these industry clichés and overused terms will you hear at Content Marketing World or on #CMWorld this week? We don’t suggest calling anyone out – but we don’t mind if you keep score.
Don’t Waste Your Content Marketing Budget on These Avoidable Mistakes
August 25, 2022
Ann Gynn
A budget increase doesn’t mean you can afford to make wasteful mistakes. Trim these costly errors and oversights out of your content marketing to maximize every dollar you get.
How a Silly Content Question Led to Surprisingly Delicious Answers
August 18, 2022
Ann Gynn
Does it matter if people consume your content, or is it enough for them to notice it? Maybe that’s a dumb question. But we posed it to content marketing experts anyway. And they served up a healthy portion of insight, nuance, and, yes, sass in response.
How To Create a Content Marketing Strategy for Your Personal Brand
August 17, 2022
Ann Gynn
You carefully craft content marketing strategies for your employer. But do you devote the same strategic thinking to your personal brand? Here’s how to get started.
What Do You Do When Inspiration for Your Content Marketing Wanes? [Rose-Colored Glasses]
July 29, 2022
Robert Rose
While one author loses his inspiration for content marketing, Robert Rose uses his article to inspire this one. Take a breath and read on.
Ban These Words and Phrases From Your Communications Right Now (an A-to-Y Guide)
July 13, 2022
Ann Gynn
Are you guilty of letting any of these overused, meaningless, or confusing words, phrases, or categories of no-nos slip into your content? You won’t do it again after reading this list suggested by Content Marketing World speakers. Brace yourself for the fingernails-on-blackboard effect.
The Deadline Struggle Is Real. Try These 5 Tips to Manage It
May 25, 2022
Ann Gynn
Deadlines. Can’t live with ’em. Can’t get anything done without ’em. But you can make them less stressful on you and your team with a few adjustments to your approach. (Bonus: You’ll probably see more – and better – work come in on time.)
How To Win Content Friends (and Keep Their Ideas Pouring In)
May 18, 2022
Ann Gynn
Isn’t it frustrating when someone asks for your input and then never says whether anything came of it? Don’t be that person. Try this step-by-step plan to keep you in good standing with your content advisors – and their good ideas flowing.
40+ Blogs, Podcasts, and Video Series Content Marketers Love
March 24, 2022
Ann Gynn
Try one of these blogs, newsletters, podcasts, or video series (recommended by your peers) the next time you need content marketing inspiration, education, or case studies.
17 Books Perfect for Content Marketers (That Aren't About Content or Marketing)
January 27, 2022
Ann Gynn
You won't find marketing tips or content creation advice in the books on this list. But you will find a wealth of ideas to sharpen your thinking, master the art of persuasion, understand the science of organizing your work, and more.
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