Search Results for: nonprofit

How Nonprofits Can Sidestep Content Marketing Pitfalls

Published: 2013-01-13

For the last five years, director of editorial & creative services Michael Buller has helped shape content marketing strategy at the Dana-Farber Cancer Institute. He recently told us how he overcomes the challenges of his industry. Continue reading

Playing the Long Game

Published: 2019-04-01

A month is a long time in marketing, never mind a decade. But that’s not stopped AIHA’s Ben Rome from publishing content to educate and nurture the next generation before they start their careers. Continue reading

Learn From the Best: 8 Inspiring Content Marketing Examples

Published: 2019-01-22

Understanding why some content campaigns rise above the others is no small feat. Our new examples collection breaks it all down for you, including the core elements of success and how you can use them to reach your own content goals. Continue reading

Do What Most Content Marketers Don’t and Get Better Results

Published: 2019-01-21

Most marketers don’t use these three successful tactics. And only two-thirds use the fourth tactic to get better content marketing results. Want to know what they are and how you implement at your organization? Read on. Continue reading

Multicultural Marketing: Why You Need to Get Started

Published: 2018-12-17

Don’t launch a campaign only to have to issue an apology because your company offended a group in your target audience. Multicultural marketing isn’t an option. It’s mandatory for any business that wants to retain and grow its audience. Continue reading

How to be Purposeful With Your Purpose-Driven Content [Examples]

Published: 2018-11-05

More than two-thirds of people are more willing to share content from purpose-driven brands than traditional brands. But that content isn’t just a cause-colored ribbon post. It comes from an authentic, organic content marketing strategy. Continue reading

Is Your Brand Breaking the Law on Social Media?

Published: 2018-10-03

Unless you only use original content created by or through your brand on social media, you might be breaking the law. Hashtags and resharing don’t equate permission. Get some insight on what you’re doing wrong and how to make it right. Continue reading

How to Be an Agent of Change: Examples From Top Content Marketing Award Winners

Published: 2018-09-06

When it comes to embracing change and moving forward in a more positive direction, we can all learn a few lessons from these winners and finalists from this year’s Content Marketing Awards. Continue reading

3 Purpose-Marketing Lessons From Innovative Brands

Published: 2018-07-12

Let’s explore the content ideas from three companies that earned a place on Fast Company’s 50 Most Innovative Companies list. Learn how they take purpose-driven or cause marketing to the next level. Continue reading

Content Marketer of the Year Shares the REI Story

Published: 2018-07-06

Team builders. Innovators. Humble. Results-oriented. Excellence. Those are some of the characteristics of Content Marketer of the Year finalists. Before we roll out the 2018 list, let’s talk to the 2017 winner, REI’s Paolo Mottola. Continue reading