Search Results for: nonprofit

How Nonprofits Can Sidestep Content Marketing Pitfalls

Published: 2013-01-13

For the last five years, director of editorial & creative services Michael Buller has helped shape content marketing strategy at the Dana-Farber Cancer Institute. He recently told us how he overcomes the challenges of his industry. Continue reading

5 Essential Elements for a Great Newsletter

Published: 2023-01-19

Undesirable email newsletters clutter your audience’s inboxes. That’s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters. Continue reading

27+ Content Marketing Statistics To Help You Succeed in 2023

Published: 2022-12-15

The end of the year is a time to reflect on the year behind and anticipate the year ahead. Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2023 plans. Continue reading

Content Creation Process: Everything You Need To Wow Your Audience

Published: 2022-12-07

Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading

How Land O’Lakes Found a Mission Greater Than Sales

Published: 2022-11-21

With a new CEO on board, Land O’Lakes embarked on a three-year strategic communications plan to raise her and the brand’s profile. They found a mission greater than sales along the way. Continue reading

5 Tools to Make a Big Impact With a Small Content Marketing Budget [Sponsored]

Published: 2022-11-09

With the right free or low-cost tools, cash-strapped content teams can still make a big marketing splash. Learn how to produce great content with little to no money. Continue reading

Demand Generation: Follow These Content Tips [Examples]

Published: 2022-10-03

When demand-gen campaigns don’t perform, your educational content could be the problem. Follow these four tips to attract more consumers, help them take action, and drive more productive and satisfying results. Continue reading

Branded Content: Getting It Right

Published: 2022-09-07

Branded content’s ability to deliver immersive, entertaining, and educational stories may make it the best vehicle to bridge the gap between awareness and ongoing affinity. These brands have done just that. Continue reading

How To Find Good Writers and Help Them Craft Great Content [Checklist]

Published: 2022-06-16

Frustrated finding a writer who can deliver content your business needs and your audience will read? Start with a better search process and end by providing them with essential background. Continue reading

9 Visual Content Tips and Examples From Creative Brands and Experts

Published: 2022-03-30

Each visual content asset or experience tells a story. Are visual assets communicating what your brand wants? More importantly, do they deliver what your audience wants? Continue reading