Search Results for: nonprofit

How Nonprofits Can Sidestep Content Marketing Pitfalls

Published: 2013-01-13

For the last five years, director of editorial & creative services Michael Buller has helped shape content marketing strategy at the Dana-Farber Cancer Institute. He recently told us how he overcomes the challenges of his industry. Continue reading

How to Be an Agent of Change: Examples From Top Content Marketing Award Winners

Published: 2018-09-06

When it comes to embracing change and moving forward in a more positive direction, we can all learn a few lessons from these winners and finalists from this year’s Content Marketing Awards. Continue reading

3 Purpose-Marketing Lessons From Innovative Brands

Published: 2018-07-12

Let’s explore the content ideas from three companies that earned a place on Fast Company’s 50 Most Innovative Companies list. Learn how they take purpose-driven or cause marketing to the next level. Continue reading

Content Marketer of the Year Shares the REI Story

Published: 2018-07-06

Team builders. Innovators. Humble. Results-oriented. Excellence. Those are some of the characteristics of Content Marketer of the Year finalists. Before we roll out the 2018 list, let’s talk to the 2017 winner, REI’s Paolo Mottola. Continue reading

How to Find a Writer Who Won’t Kill Your Content

Published: 2018-05-21

Your writers are the ultimate arbiters of content quality. If they mangle the piece, it’s typically for one of two reasons – they aren’t the right writer or you’re feeding them garbage. Here’s how to fix both problems. Continue reading

The 1-2-3-4 Content Strategy to Drive Leads From Instagram Marketing

Published: 2018-04-27

Instagram isn’t the most obvious choice for lead-gen, as it allows only one clickable link from your profile page. Yet some brands rack up impressive numbers of Instagram-driven opt-ins. Read on to find out how your brand can, too. Continue reading

4 Tips for Engaging Instagram Content [Examples]

Published: 2018-04-13

Referrals from Instagram spend almost double the time on e-commerce sites than those from Facebook. Which types of Instagram content work best? Consider these opportunities and examples. Continue reading

Road Map to Success: Creating the Content of Your Audience’s Dreams

Published: 2018-03-20

Ready to discover how to produce well-conceived, well-written stories? Read this handy tutorial on the essentials, plus helpful guidance for taking content creation efforts to the next level. Continue reading

Personal vs. Corporate Branding: Is It Me or We?

Published: 2018-02-19

Should personal and corporate brands work in harmony? The short answer is yes – research shows it helps the bottom line. But how? Let’s explore how employers – and employees – can take a proactive, mutually beneficial approach. Continue reading

How Content Marketing Can Save Your Digital Marketing Strategy

Published: 2018-01-12

In a world where most companies don’t have an integrated digital marketing strategy, now’s the time for content marketers to step up their leadership. Let CMI’s chief strategy advisor explain. Continue reading