Search Results for: nonprofit

4 Business Storytelling Examples That Break the Problem-Solution Mold

Published: 2021-12-01

You know the formula: someone faces a challenge, a product offers a solution, and the problem gets solved. Content like this fills an information need – but rarely keeps people coming back. Get inspired to break the mold with examples that show the heart of business storytelling. Continue reading

Fresh Ideas and Expert Advice for Writing Email That Gets Opened and Read

Published: 2021-11-16

Yes, there’s more competition in the inbox. But email remains one of the most valuable content marketing tools. Build audience trust and get a better response from every email you send with these expert tips from Content Marketing World speakers. Continue reading

3 Content Marketing Examples That Surprise and Delight (Plus Our Hot Takes)

Published: 2021-10-15

These examples are all about the unexpected. A writer creates a sticky wicket for finding other creatives. Ronald McDonald House sponsors content that has nothing to do with itself. And NEA Member Benefits turns ‘boring’ content into a hoot. See our hot takes. Continue reading

3 Hot Takes: These Brands Make Content Marketing Look Like Kid Stuff

Published: 2021-09-10

Smart marketers know the best content touches hearts as well as heads. These examples from Shopify, Zillow, and Trek prove that content that teaches or inspires is never wasted on the young (or the young at heart). Continue reading

Brand Storytelling Structures That Build, Strengthen, or Repair

Published: 2021-08-09

A slick logo, tag line, and mission can make the claim your brand is the most distinctive. But if you don’t deliver on that, your audience will make their own conclusion. Nowhere does this play a bigger role today than in your content. Continue reading

What to Learn From “Football Is Gay” and Other Content Examples This Week

Published: 2021-07-09

This week, we’re talking about a takeaway from the NFL’s big statement on inclusivity (it’s not necessarily the one you’d guess) plus other good news for content pros, including a better skin-color scale and rising respect for communications work. Continue reading

AI-Generated Content: Friend or Foe for Content Creators?

Published: 2021-06-15

People keep talking about how AI-generated content is coming for their content marketing jobs. That’s simply not the case. Learn how AI can be a teammate, not a rival when it comes to content creation. Continue reading

Discover the Secrets to Successful Content Creation

Published: 2021-05-25

Every content marketer knows there’s so much more to content creation than thinking up ideas and writing them down. This guide will help you gather the resources and skills you need to create content that delivers for your audience and your brand every time. Continue reading

Your Content Inspiration of the Week: The Brash, a Bash, and Your Cash

Published: 2021-05-07

Get inspired by Terminus’s twist on virtual event marketing, TeamUp’s pivot from the traditional business anniversary celebration, and the findings of Managing Editor’s 2021 report on content marketing careers. Continue reading

24+ Must-Read Marketing Books (That Happen to be Written by Women)

Published: 2021-03-18

Add a few of these woman-written books on content, marketing, business, and psychology and persuasion to your library during Women’s History Month. Each title earned a place on the list thanks to recommendations from your fellow marketers. Continue reading