Search Results for: nonprofit

3 Brands Driving Change With Social Video

Published: 2017-01-27

Cause marketing requires you to tell a story that compels the audience to take action while resisting the pitfalls of coming across as desperate or preaching. These three organizations show how to do that with the power of video. Continue reading

Need Engaging, Authentic Content? Unleash the Power of Conversations

Published: 2017-01-20

Raw, unfiltered perspectives of customers provide powerful, new insights for your content marketing program.  But don’t rely on technology to find out what they have to say. Have a conversation with them and those who work with them.

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Get a Jump on 2017: 11 Can’t-Miss Content Marketing E-Books

Published: 2016-12-30

2017 is shaping up to be a year of big changes. Don’t get caught unprepared: Check out these 11 top e-books to help you achieve content marketing success no matter what the future may have in store. Continue reading

6 Stolen Content Marketing Ideas from the Top Marketers of 2016

Published: 2016-12-28

Content Marketer of the Year finalists developed and executed a lot of great ideas for their content marketing programs. CMI’s head of content shares the six ideas she’s stealing from them. Continue reading

5 Lessons Content Marketing Can Learn from Journalism

Published: 2016-12-21

How can we build a bridge between content marketing and journalism? An award-winning journalist turned content marketer shares five lessons that have carried over and things you can start doing today. Continue reading

This Week in Content Marketing: The Business Case for Content Marketing as PR

Published: 2016-12-10

This week, we examine the fiscal failure of a business built on Facebook and question GoPro’s decision to close its media division. We also explore a video star’s new media venture and share rants, raves, and this week’s TOM example.   Continue reading

The Art and Science of Emotional Engagement

Published: 2016-10-24

As content creators, emotion can be an incredibly powerful engagement tactic, but we have to use it artfully. Let’s explore the science of emotion and how we can use it in an empathetic way to create more meaningful content. Continue reading

From Newbies to Seasoned Marketers: How to Measure Your Content Marketing

Published: 2016-10-09

Justifying marketing spend has been a struggle since the beginning of time. Content marketers face a bigger challenge because the payoff is not immediate. Learn how to start measurement on the right foot and to think short- and long-term. Continue reading

How One Organization Engages Over 3 Million on Global Stage

Published: 2016-09-18

The World Economic Forum has racked up nearly 3 million Twitter followers. What does an agenda-setting organization like WEF do to foster dialogue with its audience and keep them engaged? Its social media producer shares all. Continue reading

September 11 Museum Connects Stories to World Stage

Published: 2016-09-11

The National September 11 Memorial & Museum aims to share its stories on the world stage. Learn how this journalist-turned-marketer is taking on the challenge of staying top of mind when that tragic day is 15 years behind us.

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