Starbucks partnered with an editor from The Washington Post who left the newspaper to head up a new media venture. The collaboration between a seasoned journalist and a mega-brand points to an exciting time for long-form storytelling.

You’re about to witness some of the most amazing content marketing in the world. When it comes to innovation, power, and masterful expertise, these eight B2B and B2C brands are the ones to watch. Why? So you can learn and imitate.

It’s another great year for books that make a big difference for entrepreneurs and marketers looking to improve their content marketing skills. Consider putting these eight titles on your gift-giving list for newbies to C-level execs.

Today we are excited to announce the finalists competing for the title of the 2014 Content Marketing Awards' Content Marketer of the Year. They have already won in individual categories, and as we celebrate their accomplishments, it's also important to understand what they're doing well. As we review their work, we can get 7 inspiring lessons from the year's top content marketers.

As much as content marketing has grown in use and popularity over the past several years, many people still have questions and doubts about its viability as a successful discipline. Check out 18 content marketing myths which came out of a recent #CMWorld Twitter chat and the reality behind the myths.

What people don't often tell you about buyer persona development is that collecting the data to create them is a lot of hard work. Many marketers use surveys and interviews to learn about their target audiences, but there are other options. Try out these 5 creative sourcing ideas to build better buyer personas.

In the spirit of Thanksgiving, the team at the Content Marketing Institute shares what we're grateful that we learned about content marketing this year. Happy Thanksgiving!

Great content lies at the intersection of your company’s core values and the passions of your audience. Watch the short film, "Caine's Arcade," and then think about ways your content marketing could ignite a movement.

Improving your skills in email communications improves your content marketing efforts, and vice versa, as an audience member (nonprofit technology consultant Kate Bladow) pointed out after a presentation I gave about writing for the web last week. I couldn't agree more. To follow on Kate's point, here are five best…

I spoke at an AMA webinar today sponsored by Curata talking about content marketing and content curation. There were a number of questions about the "fair use" of online content when it comes to content curation. Since this is a topic we get questions about all the time, I thought the…

Picture this: you are part of a small marketing team tasked with managing a corporate blog, creating case studies and eBooks, making videos, recording podcasts, writing articles, researching and creating reports, writing and sending a newsletter, boosting website traffic, building the subscriber base, communicating with influencers, and building the brand. …