Skip to content

Annual Content Marketing Research

Annual Research: Content Marketing Budgets, Benchmarks and Trends

Since 2010, CMI has surveyed B2B, B2C, and nonprofit marketers to uncover insights such as:

  • What distinguishes effective content marketers from their less effective peers?
  • What tactics are content marketers using most often? Which are they finding to be the most effective?
  • What social media distribution channels are marketers using? Do they believe they are effective?
  • On average, what percentage of the organization’s marketing budget is being spent on content marketing?
  • What are the biggest challenges most marketers are facing?

Specific reports can also be downloaded if you are looking for more information on particular areas of interest. You can also dig in to explore the underlying “whys,” “whats” and “hows” the data uncover.

Sixth Annual Content Marketing: Benchmarks, Budgets and Trends

2016_B2B_Cover

B2B Content Marketing: 2016 Benchmarks, Budgets and Trends — North America

 

 

2016_B2C_Cover

B2C Content Marketing: 2016 Benchmarks, Budgets and Trends — North America

 

 

Nonprofit Content Marketing 2016: Benchmarks, Budgets, and Trends – North America

 

 

2016 Content Marketing Benchmark, Budgets, and Trends for Australia

 

 

2016 Content Marketing Benchmark, Budgets, and Trends in the UK

 

 

BECOME A MORE EFFECTIVE CONTENT MARKETER

Our research shows the most effective content marketers have something in common: a documented content marketing strategy. Download our complete guide to learn how to develop this key document for your organization.

Fifth Annual Content Marketing: Benchmarks, Budgets and Trends

b2b content marketing-cmi

B2B Content Marketing: 2015 Benchmarks, Budgets and Trends — North America

 

 

B2C_CoverB2C Content Marketing: 2015 Benchmarks, Budgets and Trends — North America

 

 

B2C_Cover Nonprofit Content Marketing 2015: Benchmarks, Budgets, and Trends—North America

 

 

B2C_Cover Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends

 

 

B2C_Cover Content Marketing in the UK 2015: Benchmarks, Budgets, and Trends

 

 

2015_B2B_SmallBiz_CoverB2B Small-Business Content Marketing 2015: Benchmarks, Budgets and Trends — North America

 

 

B2B Manufacturing Content Marketing 2015: Benchmarks, Budgets and Trends — North America

 

 

B2B Technology Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America

 

 

B2B Enterprise Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America

 

 

Fourth Annual Content Marketing: Benchmarks, Budgets and Trends

Third Annual Content Marketing: Benchmarks, Budget and Trends

Second Annual Content Marketing: Benchmarks, Budget and Trends

First Annual Content Marketing: Benchmarks, Budget and Trends