More and more today, marketing teams need someone who can manage all the digital assets they generate, including brand content. Find out why your brand marketing needs a chief marketing technologist to manage technological change as it relates to the marketing department.

Eduardo Conrado, who oversees marketing for Motorola Solutions and recently expanded his role to include IT, describes how brand content strategy thrives when marketing and IT work together.

Data are coming from your customers and prospects at an incredible rate. Find out 3 ways your content marketing strategy can use Big Data for valuable insight about what is most engaging for your target audience.

Find out how to execute a successful video content strategy. Use these 8 steps to maximize impact, measure results, and ultimately create sustainable campaigns that add long-term value to your organization.

Do the letters html make your head hurt? Don't let the continually evolving digital industry intimidate you. Find out how you can increase the visibility of your branded content with microformats.

Are your event videos falling flat? Check out five hard-won lessons from Content Marketing World's video production expert.

Employees are more than brand ambassadors; they're promise keepers. Learn why we need to alter our recruiting processes to enable our internal teams to help tell our brand stories.

We're going back to the basics. Expert content marketers with defined and working strategies can skip this article. For the other 90 percent of you, use these 3 building blocks to start developing your content marketing strategy.

Whether your content marketing targets B2B or B2C audiences, don't rely on old assumptions. Your audience, like your strategy, could be undergoing continual shifts, evolutions, and transformations. Use these 3 tips to keep your buyer personas fresh and alive.

Content marketing seems to be staring down a "valley of disillusionment" these days. But It's really just part of the process on the way to CMI's goal of helping marketers reach the "plateau of productivity." Follow the path with us.

Many of us have clients who are still overwhelmed by the challenges of creating useful content. Help them clearly define quality content. Then use these strategies and tips to help them create and distribute it effectively.

If you're ready to upgrade your content strategy — or create one from scratch — use these 3 considerations to keep your business in line with content marketing best practices.