Your writers are the ultimate arbiters of content quality. If they mangle the piece, it’s typically for one of two reasons – they aren’t the right writer or you’re feeding them garbage. Here’s how to fix both problems. Continue reading
How to Use Non-Obvious Thinking to Create Better Content
Though we’re in the middle of a believability crisis, as Non-Obvious author Rohit Bhargava says, don’t be discouraged. Get inspired by the deeper meaning uncovered – and steal these non-obvious ideas for your content marketing. Continue reading
Road Map to Success: Creating the Content of Your Audience’s Dreams
Ready to discover how to produce well-conceived, well-written stories? Read this handy tutorial on the essentials, plus helpful guidance for taking content creation efforts to the next level. Continue reading
How to Make Your Content More Readable
If reading your content takes too much effort, interaction falls off and you have churn. You know this anecdotally. Yet you likely don’t measure it scientifically. It’s time to change that and improve the user experience. Continue reading
Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan
Every brand can benefit from an editorial plan that sets the standards for success and outlines how to make it happen. Ready to build – or refine – your organization’s tactical framework? Use this handy tutorial. Continue reading
5 Brands Share Their Content Marketing Process
When you consume a piece of high-quality content, do you ponder how they do it and wonder if it helps the business? If so, you’ll like this behind-the-scenes look at the content process followed by teams at five software brands. Continue reading
The One Thing Killing Your Most Creative Content Ideas (and How to Stop It)
If your creative content marketing ideas are met with a big “no!”, don’t get discouraged. The problem may be how you’re presenting the idea. Here’s how to stop bad pitches from killing your best ideas. Continue reading
6 Content Marketing Ideas to Steal From the Awards Finalists of 2017
To paraphrase a familiar quote, “Good content marketers copy. Great content marketers steal.” We want you to be great. That’s why we suggest you steal these six ideas executed by Content Marketer of Year finalists. Continue reading
5 Editorial Experiments You May Want to Try
In the early days, we experimented with content. As we learned what worked, we focused on that. But that doesn’t mean we should stop trying new things. This summer, we’re conducting five experiments and inviting you along for the ride. Continue reading
6 Stolen Content Marketing Ideas from the Top Marketers of 2016
Content Marketer of the Year finalists developed and executed a lot of great ideas for their content marketing programs. CMI’s head of content shares the six ideas she’s stealing from them. Continue reading
