CMI VP of content finally confesses her predilection for stealing – a habit she picked up from CMI founder Joe Pulizzi. Now, she reveals seven things she stole in 2015 and shares how they can help your own content marketing success. Continue reading
6 Keys to Shifting an Enterprise to a Content Marketing Mindset
In Part 2 of our CMI Executive Research series, we explored the best ways for businesses to shift to a content marketing mindset. Given how closely this is tied to transforming the culture of an organization as a whole, it’s not something that happens easily or quickly — especially in large organizations. Get 6 key insights for enterprises. Continue reading
Marketing Research: How Enterprises Structure, Scale, and Spend on Content
While the vast majority of organizations seem to be adopting content marketing in some shape or form, there are still complex challenges for large enterprise organizations to face. In CMI’s research on the subject, we learned that no one formula for success exists, but many trends became apparent. Learn more about how enterprises structure, scale and spend on content. Continue reading
Build a Successful Editorial Plan: Essential Skills Your Team Needs
While it takes a wide variety of skills to achieve content marketing success, there is one essential role that any company looking to get started in content marketing will need to fill: the managing editor. This sixth installment of our “Back to Basics” series delves into the skills needed to build, implement, and execute your editorial plan. Continue reading
How the Right Tech Can Improve Your Content Marketing Workflow
Content marketing isn’t just about text, images and video. It’s about capturing people’s attention across multiple viewing experiences. Selecting the right set of editorial workflow tools will ensure your content is ready for deployment across any channel. Find out how the right technology can improve your content marketing workflow. Continue reading
How to Build Social Media Into Your Content Marketing Processes
In this fourth installment of CMI’s Back to Basics series, we outline the basics of developing a content plan for social media, and will also share key elements of CMI’s plan as a working example. Find out how to build social media into your organization’s content marketing processes. Continue reading
6 Steps to Managing Internal Change for Content Marketing
It’s astonishing to think how far content marketing has come. And yet, we have still so far to go. In many organizations around the world, content marketing is still viewed as a special project; something marketers need to do, for now, until we can go back to business as usual. Here’s a call to arms: Use these 6 steps to manage internal change in your organization. Continue reading
Content Marketing: From the Newsroom to the Boardroom
In this week’s episode, Robert and Joe go into detail about the leaked New York Times report that uncovers the Grey Lady’s struggles to stay relevant in digital news — it’s a must-read for all businesses. They also discuss the integration of brand newsrooms, new content marketing research in Australia, and the Tea Party’s new online publication. Also listen for a rant on internet “fast-laning.” Continue reading
Where Content Marketing Fits in Your Marketing Plan
To help you understand how content marketing should mesh with your organization’s other marketing efforts, the Content Marketing Institute team took a fresh look at the discipline and examined how it relates to other common techniques. Find out how content marketing fits with your marketing plan. Continue reading
Employed Media: How Internal Advocates Can Share Your Content Marketing
Owned media, paid media and earned media have made up the content marketing tripod for a long time, but now the stool has a fourth leg: employed media. Find out how you can give your content efforts a boost by encouraging the people your company employs to share your content with their own universes. Continue reading
