Can producing less content provide more value for content marketers and their organizations? CMI asked several of this year's Content Marketing World speakers to weigh in on the subject. Find out how the experts view the "less is more" strategy in terms of content marketing best practices.

From blogs to white papers and case studies to infographics, keeping up with the tremendous demand for content can become an overwhelming challenge. Automation solutions have sprung up, but it's still a struggle to meet the increased demand for dynamic, targeted content to convert leads generated into...

Although the term "brand journalism" may seem like an oxymoron, the practice has much to offer companies, and journalists can write great stories for a brand. Find out 7 key ways to make brand journalism work for your business by taking the time to develop credible, engaging content for the right audience.

There are fascinating people who have amazing ideas all around the globe. It makes sense to learn from (and make use of) the thoughts of others. Try out these 8 favorite remarkable (and stolen) content marketing ideas. We're sharing them in the hopes that you will also find them to be helpful.

Time is a universal challenge for content marketers, but some industries have more constraints. Find out how sales, marketing, and compliance team members for financial management company Invesco work efficiently together for an effective content marketing process in a highly regulated industry.

Today's consumers are staring at an invitation avalanche, with every company asking for "likes," "follows," clicks, and attention. So cutting through the hype and creating content that consumers want is essential. But take it one step further: Make sure your content is useful and relevant, then market...

It's a fact of life in business: If you don't have new prospects, you don't have a future. Of course businesses need to focus on their clients. But what eventually happens if you forsake your prospecting efforts to focus exclusively on current customers? Use these 5 types of 'magnetic' content marketing...

In our era of limited time and budget resources, measuring the quality of day-to-day and week-to-week content curation efforts can be a challenge. Use this 10 question scorecard to gauge your ability to discover, share, and create "the best content marketing on the planet" on an ongoing basis.

Have a sneaking suspicion that you're missing out on a world of video opportunity? Limiting your brand to YouTube without combing through the other available options may curb your video content marketing potential. Find out where today's popular video distribution channels excel and where they fall short,...

The list of technologies and tools designed to facilitate some part of the content marketing process continues to grow and adapt. Check out our strategic mapping to see how these marketing software solutions line up with the four major components of a successful content marketing approach. And how some...

When it comes to content planning, "the more the better" is happening all the time, in companies big and small. But they often find that they cannot fully realize their pie-in-the-sky plans because they don't have the skill sets to execute them. Start assessing your organization's internal skills earlier...

Find out how to break through the barriers of enterprise content creation. Don't block the content marketing process by trying to force your executives and staff members into doing something they aren't comfortable with. Capture raw content wherever it's happening in your organization and shape it from...