It's astonishing to think how far content marketing has come. And yet, we have still so far to go. In many organizations around the world, content marketing is still viewed as a special project; something marketers need to do, for now, until we can go back to business as usual. Here's a call to arms:...

In this week's episode, Robert and Joe go into detail about the leaked New York Times report that uncovers the Grey Lady's struggles to stay relevant in digital news — it's a must-read for all businesses. They also discuss the integration of brand newsrooms, new content marketing research in Australia,...

Eight top industry experts share what they see as the biggest challenges for businesses that want to go "all-in" with content marketing. Each also gave suggestions for overcoming the challenges they cited. Use their advice to help overcome obstacles standing between your organization and content marketing...

As much as content marketing has grown in use and popularity over the past several years, many people still have questions and doubts about its viability as a successful discipline. Check out 18 content marketing myths which came out of a recent #CMWorld Twitter chat and the reality behind the myths.

It's popular to say that people hate marketing, but it's not necessarily true. People think they hate marketing because they are more apt to remember and complain about the badly timed marketing interruptions they didn't want to hear. Learn how to overcome that perception bias by getting the right content...

When your organization starts creating content, it needs a purpose and a target. Otherwise, your efforts are more likely to fail, and you'll definitely have trouble justifying your investment when the content marketing ROI conversation inevitably comes up. Find out more about why you should discuss content...

CMI research shows that few B2B marketers consider their content efforts to be "very effective." And questions about revenue generation must be at least partially behind the lack of confidence many marketers feel. Convert your doubts to confidence (and your content marketing to revenue) by using these...

Marketers spend a lot of time and energy trying to gain access and sell to executives. For large-scale B2B sales in particular, it's critical to create a content plan and engagement strategy to break through to the lucrative and powerful buyer at the top. Find out how to design your content plan to speak...

Managing change is a challenging - and frustrating - part of a content marketer's job. To convince decision makers to change their existing marketing strategy to a more content-centric approach can be daunting. Use these 5 guidelines to change your marketing strategy from below to get executive buy-in.

Content marketing professionals serve challenging clients and internal stakeholders all the time. Find out how to counter 7 client "sins" that can threaten to derail your successful content marketing efforts.

Marketers throw around reams of statistics, aiming to prove the monetary value of their content efforts. However, these stats often don't provide meaningful insights to higher-level decision makers. We have to find another way to communicate. Demonstrate these 4 values to prove content marketing ROI...

Obviously, we're committed to the belief that a strategic content marketing plan provides significant benefits to marketers. But, creating or curating valuable, compelling content as a means to attract and retain customers isn't necessarily for everyone. Let's consider who might not need such a plan...