Persuading your bosses to buy into the power of content marketing by explaining the inner workings and ROI of both content marketing and content strategy is difficult. Here’s a helpful formula to throw a winning pitch. Continue reading
9 Stats That Will Make You Want to Invest in Content Marketing
To be successful, marketers must add value to consumers’ lives. The fundamentals behind content marketing bring that relationship-building value. But don’t take our word. Let these nine statistics do the talking to persuade naysayers. Continue reading
10 Most Common Content Marketing Questions: Real-World Insights for Enterprise Marketers
Questions. At CMI, we field a lot of them: what is content marketing, how do we find success, how do we generate leads, etc. We pull together the answers in our e-book, 10 Most Common Content Marketing Questions. Here’s a glimpse. Continue reading
Simplify Your Content Marketing Strategy with a One-Page Plan
A content marketing program is more likely to succeed when it has a documented marketing strategy. Don’t wait another minute. Create a comprehensive one-page content marketing strategy today. Here’s how.
Content Marketing ROI: A Formula for Any Type of Organization
Executives are no longer willing to accept marketing that doesn’t demonstrate results. An infinitely more measurable approach, content marketing can help. But how do you build the business case for content marketing? Continue reading
Does Successful Content Marketing Lead to Rising Stock Prices?
Do public companies that consistently deliver valuable communication to customers perform better in stock markets than the average public company? We’ve taken on that challenge. See how the new PNR15 stock portfolio performs. Continue reading
Get Buy-In From Executives With These 6 Common-Sense Reasons
Did executives approve your content marketing program but push back on any content that isn’t strictly focused on promoting products and services? It’s time for a common-sense approach to get real buy-in. Start with these six reasons. Continue reading
Why is Content Marketing Today’s Marketing? 10 Stats That Prove It
Content marketing is the wave of the future. Want to make sure your executives get that? Here are 10 stats to help you make the case for content marketing.
The Biggest Content Marketing Trends in 2017
Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics.
One thing is for sure: content creation and distribution in the enterprise, outside of the content about our products and services, has become both more important and more integrated over the past year. Continue reading
The Content Marketing Book of Answers: Strategy & Planning
Are there parts of the content marketing strategy and planning process that leave you scratching your head? Fear not – we have you covered. This book of answers will help you track down the information you need for optimal success. Continue reading
