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The Difference Between You and a Media Company

Great overview of content marketing in this MarketingSherpa article.  In it, I discuss the only difference between a media company and a non-media company. “The only difference,” Pulizzi says, “is that a media company leverages content in order to sell paid content and sponsorships...

How to Make the Case for Data-Driven Marketing

One of the best ways to get the right data to the right person at the right time is to have the right data. Here are some tips on how to fix common data problems.