The Difference Between You and a Media Company
January 7, 2011
Joe Pulizzi
Great overview of content marketing in this MarketingSherpa article. In it, I discuss the only difference between a media company and a non-media company.
“The only difference,” Pulizzi says, “is that a media company leverages content in order to sell paid content and sponsorships...
How to Make the Case for Data-Driven Marketing
December 3, 2010
Sandra Zoratti
One of the best ways to get the right data to the right person at the right time is to have the right data. Here are some tips on how to fix common data problems.
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