Achieving greater success with content marketing takes dedication, determination, and an enterprise-wide view of every piece of content. This DIY toolkit of checklists, templates, and resources can help make that more manageable.

B2B buyers are more than halfway through the decision-making process before they ever speak to a salesperson. Share that statistic and follow these four steps to secure buy-in from executives for your B2B content marketing program.

There’s a lot of talk about return on investment as a marketing metric, but ROI is inherently flawed for campaign-based marketing. A new look at ROI might be the remedy to build a case for content marketing. Let’s take a look at why.

Spend money on noise or a cohesive content marketing initiative? Noise is rarely the right answer, yet executive buy-in for content marketing investments is difficult. Discover how to navigate the obstacles for buy-in success.

Blogging is hard. Blogging as a business is even harder. Almost all blogs become victims of abandonment. How can your business blog be one of the few to not only survive but thrive? Here’s how to address a blog’s five basic needs.

While 86% of organizations produce content marketing, only 21% say they are successful at tracking its ROI performance. Learn the three-step solution to the production vs. performance conundrum, and make the case for continued buy-in.

With so much hype around the “right” and “wrong” ways to practice content marketing, some brands end up wasting time and money on unnecessary activities. Steer clear of these eight ways businesses waste their resources.

Having a content marketing buy-in conversation with executives may be intimidating, yet it is essential to long-term success. We share this starter kit to help you convince leaders of the value content marketing can bring to your organization.

If you lack a written content marketing strategy, a one-page plan is a great start. It can help you crystalize your strategy, gain stronger buy-in from executives, and keep content producers strategically aligned. Here’s how to begin.

C-level execs reluctant to support content marketing? Don’t waste time creating big plans. Jump in, start small, and show some early results. Catch the eye of your C-suite without requiring large-scale resources or buy-in up front.  

Though most marketers are coming to recognize the value that a well-planned and executed content marketing strategy can deliver, when it comes to getting buy-in from the boss, many are still being met with resistance. Find out how to pitch the power of content marketing to your boss.

In most cases, taking a content marketing approach that goes against the culture of an organization is exceptionally challenging. A pilot program can be a good way forward. It allows you to set low expectations so that even a little success may get you a continuation on your budget ask. Use these 10...