How to Meet Google’s Newest Quality Standards for Content
November 16, 2011
Anna Ritchie
The cute, cuddly Panda bear has struck again. In the midst of Google’s latest algorithm change, many marketers are in a tizzy over how their search engine presence — and ranking — will be impacted. The SEO game keeps changing, and as a content marketer it’s important to understand what the changes are...
5 Quick Tips to Make Your Content Live Longer
November 14, 2011
Joe Chernov
Content marketing is lunch pail work. It wears a blue collar and sometimes even a dirty blue collar. It’s the guy with callused hands in the boardroom. That’s because content marketing is for doers. After all, who has the time to sit around “thought leading” when there is so much coal to shovel onto...
5 Things Content Marketers Can Learn from a New Thought Leadership Platform
November 4, 2011
David Drickhamer
A few weeks ago, Boston Consulting Group (BCG) relaunched its online platform for thought leadership content, bcgperspectives.com. Content marketers can learn a lot from how the company handled its launch efforts. Take a look at some examples.Continue reading
How Content Optimization Tools Can Make You a More Effective Writer and Extend Your Reach
October 18, 2011
Jay Baer and Pelin Thorogood and Bryan Eisenberg
As a writer, if you have easy, real-time access to intelligence on topics of interest to your readers based on the words and phrases they use while searching or sharing, can you create online content that is easier to discover and more compelling to read? Perhaps even more fundamentally, does such access...
5 Steps to Tracking and Monetizing Your Website Conversions
October 6, 2011
Brody Dorland
I’d like to see a show of hands: How many of you have Google Analytics installed on your websites? Most of you? Great!
How many of you have at least one “goal” set up within your account to track your conversions? Ok, I probably just lost about half of you.
Final question: How many of you have a monetary...
How to Create a Reliable Portal to Your B2C Content
September 30, 2011
Manya Chylinski
One of the best ways to market to consumers is with educational content. In the business to consumer (B2C) market, there is a lot of information that can be shared with customers and prospects. One option for sharing those resources is to create a portal — an organized place for consumers to find information...
5 Handy WordPress Tips for Content Marketing
September 28, 2011
Scott Frangos
With the latest figures showing that WordPress now powers around 22 percent of new active websites in the U.S. according to this TechCrunch article, it’s a good time to take a look at some tricks for using this CMS to optimize your site content with a little help from you, the savvy content marketer.Continue...
Bringing Down the House: How SEO is Like Blackjack
September 19, 2011
Brendan Cournoyer
“The best part? It’s beatable.” – Kevin Spacey’s character, describing blackjack in the film, 21
A while back, those skilled in the art of counting cards were able to walk into a casino, mosey up to a table, and take the house for all it was worth. Eventually, as we know, the house caught on, and state-of-the-art...
5 Ways to Improve Your Landing Pages for Better Conversions
September 14, 2011
Rachel Foster
As a content marketer, you put a lot of effort into getting your target audience to visit your website and opt in for your white papers, videos and reports. However, if your landing pages don’t entice people to request your content, a lot of your hard work will be lost.
That’s why I wanted to provide...
How to Structure Your Web Content to Get Better Conversions from Buyers
September 12, 2011
Brody Dorland
There is no shortage of articles on buyer profiling and personas on the CMI blog, but today I’d like to take that process one step further and show you how to improve the effectiveness and performance of your website by incorporating your buyers’ needs and wants into your website’s content architecture.
Continue...
A Template for Killer Website Content
July 26, 2011
Brody Dorland
Over the years of developing websites for clients, I’ve learned that the age-old adage, “If you want it done right, you gotta do it yourself,” can be a two-way street.
Of course, there are companies out there that have great web writers internally, but most don’t. And the thought of a company turning...
13 Ways to Make Your B2B Resource Center Rock
July 25, 2011
Manya Chylinski
Content marketers create and accumulate a lot of industry information. But one of the challenges they face is how to present all of this information in a way that helps users find the content they want, when they want it. One option is to create an online resource center or a resources page — a well-organized...
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