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22 WordPress Plugins for Content Marketers

As WordPress continues to dominate the blogging world, I thought it would be helpful to share with you my favorite WordPress plugins for content marketers – plugins that will extend the functionality of your website or blog and expand the reach of your online content. I also hope this post opens dialogue...

Website Content Strategy: Process and Deliverables

When I talk about web content strategy around the water cooler at work, everyone stares at me as if I’m speaking in tongues. While it has informally existed since the Web went public, content strategy is still considered an emerging practice.  Few online businesses commit enough time and resources to...

Not Sure What to Feature on Your Home Page? 4 Ideas to Get You Focused

Your website content is your personal greeting to potential or existing customers. Think of it as your front desk, your introduction and an opportunity to connect with someone you haven’t even met. When your company offers a variety of products and services, it can be a challenge to get just the right...

How to Find the Right Copywriter for your Landing Pages

Last week, we looked at the basics of landing pages. If you don’t have the skills in house to create effective landing pages, you need to find a great copywriter. There are a number of different kinds of copywriters available in every town, but only some are your best bet if you are looking for...

3 Keys to Creating Social Media Content That Converts

According to a recent study by FUSION b2b, the top B2B marketing priority for 2011 is lead generation. This supports what I’ve been hearing from my clients and peers – that their biggest challenge is attracting high-quality leads their sales teams will love. More marketers are turning to digital channels...

A Content Marketing Mission Statement: The Ultimate Competitive Advantage?

As you read this piece, think of Jerry McGuire and his mission statement. I have something important to say, but I’m not really sure of the direction (yet). I’m a regular reader of Jason Calicanis’ enewsletter on technology and new product development. It’s a must read for any web entrepreneur (Calicanis...

The Three Biggest Mistakes Companies Make with B2B Websites

In the early days of the Internet, web content was an afterthought. The main focus was the printed product brochure. Once the brochure was complete, it was then added to the website, usually in the same format in which it was printed. Because of this history, some B2B companies still consider a website...

How to Grow a Content Creator: A 3-Month Boot Camp (The First Month)

If you’re like me, you’re best friends with a hungry beast called content. Despite your committed efforts to feed it, you are sadly and increasingly aware that you can’t do it alone. You want help. You need a team of people cranking out “food” for our ravenous friend. But...

How to Curate Content for an Aggregated Content Site

OpenView Labs, my firm’s new content site, was launched last month. The site includes articles written by the OpenView team from repurposed blog posts, articles from the community, and summaries of content created from others outside of OpenView. For this post, I’d like to discuss how we use summaries...

The Audience Content Marketers Can’t Afford To Ignore – But Almost Always Do

We content marketers take a lot of pride in writing material that engages, inspires and motivates our customers. We talk about having a crystal clear focus on key messages that are relevant to our audience. We spout platitudes about “adding value” with “thought leadership.” Our Holy Grail is the perfect...