27 Ideas to Break Your Creative Slump
April 19, 2018
Ann Gynn
You can’t write that lead. You can’t come up with the visuals. You can’t figure a new way to tackle the same topic. Get out of that slump and take a tip (or 27) from your fellow marketers. (Read to the end for the most drastic idea.)
Falling Behind Your Competitors? Build a Content Brand
April 12, 2018
Marcia Riefer Johnston
Though clients trusted the company, its marketing was immature. It lagged in thought leadership and digital marketing – far behind its competitors. Then, the financial services company created a content brand.
How to Create Unified Content That Works in Diverse Global Markets [Examples]
April 5, 2018
Marcia Riefer Johnston
As a marketer in a global company, your content must be unified everywhere in the world. But rigid consistency across cultures can backfire or undercut your business goals. You need a two-direction approach – top-down and bottom-up.
Dataviz: A Critical Skill for Modern Marketers
April 4, 2018
Clare McDermott
Do you know how data visualization can transform your content – and make research more accessible to your audience? Let’s walk through the what, how, and why of dataviz for marketing, including key tips, tools, and helpful resources.
How to Use Non-Obvious Thinking to Create Better Content
March 30, 2018
Kim Moutsos
Though we’re in the middle of a believability crisis, as Non-Obvious author Rohit Bhargava says, don’t be discouraged. Get inspired by the deeper meaning uncovered – and steal these non-obvious ideas for your content marketing.
Thinking of Creating Original Research? 8 Things to Consider
March 28, 2018
Lisa Murton Beets
Conducting original research to gather data for e-books, reports, blog posts, etc., requires planning. These eight things are essential for high-quality research to position your brand as a thought leader and helpful resource.
News Powerhouse Gives Pointers for Great Content
March 26, 2018
Marcia Riefer Johnston
Want to create content that gives your readers palpitations? Read this insider’s view of how a new kind of global business news outlet is creating content that its audience freaking loves.
Road Map to Success: Creating the Content of Your Audience’s Dreams
March 20, 2018
Jodi Harris
Ready to discover how to produce well-conceived, well-written stories? Read this handy tutorial on the essentials, plus helpful guidance for taking content creation efforts to the next level.
How the Best Newsletters Get – and Keep – Readers’ Attention
March 13, 2018
Marcia Riefer Johnston
How do you create a newsletter so compelling people not only subscribe to it but also look forward to receiving and reading it? Scott Monty has a few thoughts on this challenge based on his expertise and his own perusing.
7 Fixes for Common Writing Mistakes [Examples]
March 12, 2018
Ahava Leibtag
It’s been said, “There is nothing to writing. All you do is sit down at the typewriter and bleed.” Really? Stop bleeding. Improve your writing with these seven fixes (including bad and good examples). Your readers will thank you.
The One Thing That Can Make a Big Difference in Your Infographics
February 26, 2018
Jeilan Devanesan
If your process for infographics is chaotic, content random, and design guidelines unclear, the final product is rarely engaging or effective. Create this one document following a few simple steps to map a clear road for better infographics.
The Business Story Argument: A Working Framework to Pressure Test Your Story
February 23, 2018
Robert Rose
Want an easy-to-follow test to see if your story is well-crafted, entertaining, engaging, and ultimately convincing? Learn Robert Rose’s new three-act pressure test (and how to create the framework if you don’t have one).
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