Almost every company, whether they see themselves as investing in content marketing or not, has a blog. In fact, so do many individuals. And even a few pets. There are many blog posts around the Web about exactly what you should be doing on that blog, such as using Blogger because it has the best SEO...

One of the goals of content marketing is to constantly provide your customers with educational and relevant content so you can be the go-to resource for their questions on a certain topic. Consumers are smart. They won’t believe you if you tell them you are fantastic. You need to prove it. How? By being...

For his skill in anticipating and fulfilling consumer appetite, Henry Ford was the Steve Jobs of the early 20th century. Savvy and a bit cocky, Ford famously patted himself on the back: “If I had asked people what they wanted, they would have said, ‘faster horses.’ ” Over 100 years after...

Finding the right tone and voice for your audience isn’t always easy. Sometimes, finding an analogy, a case study or even a local reference that will engage your audience can mean the difference between an effective piece of content and just another article. That’s where a deep understanding of your...

If you believe that your prospects don’t want to receive email from you, then you are missing a huge opportunity. HubSpot looked at data from 605 business blogs and found that they got 12 times more email subscribers than RSS subscribers on average. What your prospects don’t want is promotional...

As a blogger, do you know you face the same challenge Ringo Starr faces every time he decides to tour? Ringo always needs more content for his shows. And you always need more content for your blog. Sure, Ringo had a few hits. But does he have enough hits for an entire show? Um, no. So what does he do? Ringo...

The lifespan of a mayfly is anywhere from 30 minutes to 24 hours. Most online content suffers a similar fate. But, content marketing online, when done properly, will have a lasting impact.  It will continue to reap dividends for your organization far into the future.Continue reading

In the world of custom publishing, there are no second chances. If you’re publishing an article online, you have fewer than five seconds to make an impression; with a print or digital magazine, you may have a bit more time, but not much. Considering the amount of time you have to capture someone’s attention,...

In the first two posts in my series on content strategies for conferences, meetings and events, I  discussed content creation and 20 ideas for content delivery designed to help you engage your audience prior to and during your meeting. This week, I’ll be outlining several content distribution strategies...

A smart content strategy starts with content analysis. I love analysis and enjoy explaining how to do it. The challenge? Content analysis can overwhelm you—especially when you have a lot of content or many audience segments. To prevent analysis from slowing you down, follow these five tips.Continue...

In last week’s post, I identified several ways organizations are developing content in order to better engage with attendees prior to their meetings. This week, we turn to 20 innovative ways you can deliver content during meetings/face-to-face events–and have much more fun in the process.Continue...

When marketers think of the reasons why they need great content, they often think about their online marketing programs, but content is just as important for in-person meetings and events. In fact, great content, whether it’s a formal session or an informal hallway conversation, is the lifeblood of successful...