Thanks to search engines, most of your content is evergreen. That’s why you should pick effective formats for your content without an expiration date. Read on and be inspired by the examples of brands doing evergreen content well.

Video options abound, particularly given video's growing influence on content marketing success. But if you limit video to your social media channels, you may not reap its biggest benefits.

Deciding to launch a podcast requires brands to consider a lot. Therefore, they have a ton of questions to ask. But one question is the most foundational and crucial thing to ponder – and marketers aren’t asking it often enough.

Google’s mobile-first indexing makes the user experience even more important for brands. But how do you meet the high expectations of mobile users? And how can you make the case for improving your site? Two of Google’s best share how.

Creativity may not be the easiest path, but its benefits for your content marketing program make it well worth the effort. Learn to achieve more joy – and better results – from your creative pursuits with these tips and ideas.

You don’t have time to A/B test every element of your email campaigns. But don’t give up on perfecting your emails. Here are eight tested tricks to bolster the conversions and overall performance of your email campaigns.

Daniel Pink says, “The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers …” Want to make your content marketing belong in the future? Follow four secrets of great storytellers.

Actor Joseph Gordon-Levitt details how a career dry spell led him to build something few startups and brands ever achieve: a thriving online community that not only pays for itself but also shares the wealth with its contributors.

Determining which content types and distribution formats work best for your business should never involve a roll of the dice. Make smart, strategic choices by letting CMI’s essential guide illuminate the path to success.

With the right branded content experience, apps can take your mobile offerings beyond convenience and straight to your audience’s list of daily pleasures. Learn how to turn a mobile app into the little content engine that could.

Everyone’s a thought leader these days, regurgitating the same tedious content like a gaggle of vomiting geese. And yet, every now and then, a brand shines. Here are five steps to being a shining brand.

How do you define great content? Well-written, addictively readable, and keenly relevant for the audience? Sure, but it also must convert like crazy. These six tips lead to high-performing content for you and your readers.